An analysis from a new user's perspective on what works and what doesn't with Pinterest Advertising

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Advertising on Pinterest
Analyzing Pain Points
And

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Things I Like

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Created this Video Pin in 10 Minutes on Pinterest

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Promoted Pins Evergreen
Once shared the Promoted logo disappears

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Pinterest lets you get into Ecommerce
Quickly and Easily
From Article Engagement to Direct Sales

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Save Feature Great for Productivity

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If You Know AdWords You Know Pinterest

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Rich Pins
Great for products that require more information
before buying

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Carousel App
Perfect fit for product lines

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Pinterest PainPoints
Hard to get
Started
Business
Conversion
Buggy
Tutorial Video
Poor Quality
Not Relevant

11. Instead of a Contact Us Link
Good place for a messenger bot

12. Pinterest is Difficult to Use
Create a Getting Started Program
Allocate On Board Support Representatives
Help with Setting up Pinterest Tagging
Converting to a Business Account
Trouble-Shooting

13. Need a Call to Action on Gateway Page
Too Subtle

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CTA
Benefit
CTA
Direction Instagram Gateway Page

15. Pin Apps
Does this Convert?

16. Rich Pins More Gimmicky

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Not Robust to Convert
What are Additive Pinners

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Business Account is Buggy
“
Switched
Can’t Get Back

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Tutorial Videos Do not have Sound
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Tutorial Videos Poor Quality
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Tutorial Broken Links
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From Carousel Help Page