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SI KM Community Call Culture & Adoption – Steve KaukonenContent Harvesting – Stacie Brenkovich AccentureJuly 19, 2011<br />
Insight – Collaboration & Sharing: The ‘CBA’s’ - Culture, Behaviors, Adoption<br />Scenario: We recently rolled out a new ...
Insight – Collaboration & Sharing: The ‘CBA’s’ - Culture, Behaviors, Adoption<br />Establish a Culture  that encourages Be...
Spread the Wealth
Spread the Word
Recruiting Process
Pre-Joiner
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Accenture sikm insights july 19 2011

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Accenture sikm insights july 19 2011

  1. 1. SI KM Community Call Culture & Adoption – Steve KaukonenContent Harvesting – Stacie Brenkovich AccentureJuly 19, 2011<br />
  2. 2. Insight – Collaboration & Sharing: The ‘CBA’s’ - Culture, Behaviors, Adoption<br />Scenario: We recently rolled out a new release of our new collaboration tool - [fill in the blank] - that promised to help our employees [fill in the blank] and help our organization [fill in the blank]. We were expecting [fill in the blank] % of our employees to engage and actively participate in the new environment, but only [fill in the blank]% are – but those [fill in the blank]% aren’t using the tool correctly.<br />Insight: Tools are not the answer; without the proper focus on instilling a collaborative Culture our employees will never have the proper Behaviors that would naturally lead to the Adoption of the tools.<br />
  3. 3. Insight – Collaboration & Sharing: The ‘CBA’s’ - Culture, Behaviors, Adoption<br />Establish a Culture that encourages Behaviors that Driving Adoption<br />Approach:<br />Recognition<br />Employee Lifecycle<br />Marketing & Communications<br />Leadership<br /><ul><li>Recognize for Behaviors
  4. 4. Spread the Wealth
  5. 5. Spread the Word
  6. 6. Recruiting Process
  7. 7. Pre-Joiner
  8. 8. New Joiner Integration
  9. 9. Milestone schools
  10. 10. Part of learning experience
  11. 11. ‘Training’
  12. 12. Performance Management
  13. 13. Communicate Success
  14. 14. Make it personal
  15. 15. Motivate to act
  16. 16. Engage to participate
  17. 17. Multi-faceted, Multi-layered approach
  18. 18. Consistent Message
  19. 19. Tie into core values
  20. 20. Get Creative</li></ul>Core Values<br />Nature of Work<br />Type of People we hire<br />Supporting KM/SL Organization<br />Reinforced in Performance Management Strategy<br />
  21. 21. Discussion Items<br />What specific/tangible steps have you taken to instill a culture, encourage behaviors and drive adoption within your organization?<br />
  22. 22. Insight – Content Harvesting<br />Scenario:For global consulting & technology organizations where people are the key assets, harvesting knowledge and content from those people to enable reuse on subsequent clients is critical to achieve business results. You have processes, tools and people to support content harvesting but it’s challenging to obtain the right content from the right people so that it’s accessible for broader reuse. <br />Insight:People know the importance of reuse and want to share their knowledge but content harvesting tends to fall to the bottom of their busy to-do list. So before you engage in content harvesting activities, be sure to gain the proper sponsorship, focus your efforts on the most important/strategic content areas, and make it as easy as possible for people to share and contribute content. <br />
  23. 23. Approach:<br /><ul><li>Sets the tone by articulating importance of collecting best content for broader reuse.
  24. 24. Supports identification of content gaps/target engagements
  25. 25. Establishes initial contact with client team Leadership – assign Knowledge Champion
  26. 26. Assists with unresponsive engagements
  27. 27. Rewards/recognizes contributors
  28. 28. Focuses harvesting efforts to ensure you target the most important/strategic content
  29. 29. Provides guidance for client teams around what content is needed
  30. 30. Leverage a person with detailed experience of the project and who knows what can and can’t be shared (create connections with Legal organization)
  31. 31. Make it as easy as possible to submit content (e.g. combine duplicative internal processes, automate content cleansing and submission, provide offshore teams to cleanse and submit, etc.)
  32. 32. Allow people to easily submit content from where they work (teamsites, email, instant message, activity stream, etc.)</li></ul>Insight – Content Harvesting<br />
  33. 33. Discussion Items<br /><ul><li>Do you have formal content harvesting process in place? If so, what is your approach to content harvesting?
  34. 34. What challenges do you encounter?
  35. 35. What are some of your best practices around content harvesting?
  36. 36. What are lessons learned?
  37. 37. How do you measure success?</li>

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