without strategy,
you could still be throwing
content into the wind


Angela Barnard, Redweb
i am going to talk about


    what you need to know about content strategy

    the principles used to get the answers

 ...
we are all publishers


 Content is
    main reason that projects are delayed

    an afterthought

    a nuisance
why is this?


     most of us haven‟t realised that we are in the publishing business


 But...

     the moment you laun...
publishers plan far in advance what
content they will create
in order to deliver, you need to make
content a priority.

we need to think like publishers.
“content strategy is the practise of
planning for the creation, delivery
and governance of useful, usable
content”
Kristin...
web content is mostly crap


    it‟s messy

    it takes time

    it‟s expensive
content strategy is the next big thing
why?


   in 2009, Google search returns for „social media‟ were 1,230,000,000

   in 2008 they were 359,000,000

   in 20...
why is content strategy becoming popular?
don‟t just take my word for it


     South by Southwest (SXSW)

     UX London

     The Content Strategy Forum

     Con...
“everything starts with a mission and
is fortified by the things we create”


Brian Solis. Mashable.com
content is seen as a commodity
developing quality content isn‟t easy
is content strategy the missing part of
the UX puzzle?


    If you remove content strategy from UX, one of the key compon...
the elements of user experience. Jesse James Garrett
principles used to get the answers
plan

 ask yourself
       what are your business objectives?
       what are your users trying to do?
       what‟s broke...
yes. audit your content. it‟s boring. it‟s time
consuming, but it‟s necessary
qualitative inventories
create
analyse
deliver and govern
what will content strategy do for you
in the long-run?
in conclusion…
questions?
thank you
Upcoming SlideShare
Loading in …5
×

Without Strategy, You Could Still Be Throwing Content into the Wind

1,427 views

Published on

My Barcamp presentation slides about content strategy.

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,427
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Without Strategy, You Could Still Be Throwing Content into the Wind

  1. 1. without strategy, you could still be throwing content into the wind Angela Barnard, Redweb
  2. 2. i am going to talk about what you need to know about content strategy the principles used to get the answers what content strategy will do for you in the long-run
  3. 3. we are all publishers Content is main reason that projects are delayed an afterthought a nuisance
  4. 4. why is this? most of us haven‟t realised that we are in the publishing business But... the moment you launch a website, you are a publisher
  5. 5. publishers plan far in advance what content they will create
  6. 6. in order to deliver, you need to make content a priority. we need to think like publishers.
  7. 7. “content strategy is the practise of planning for the creation, delivery and governance of useful, usable content” Kristina Halvorson. Brain Traffic
  8. 8. web content is mostly crap it‟s messy it takes time it‟s expensive
  9. 9. content strategy is the next big thing
  10. 10. why? in 2009, Google search returns for „social media‟ were 1,230,000,000 in 2008 they were 359,000,000 in 2007 „content strategy‟ returned 337,000,000
  11. 11. why is content strategy becoming popular?
  12. 12. don‟t just take my word for it South by Southwest (SXSW) UX London The Content Strategy Forum Content Strategy, Manhattan Style WebContent2010
  13. 13. “everything starts with a mission and is fortified by the things we create” Brian Solis. Mashable.com
  14. 14. content is seen as a commodity
  15. 15. developing quality content isn‟t easy
  16. 16. is content strategy the missing part of the UX puzzle? If you remove content strategy from UX, one of the key components of a successful user experience is missing: The content.
  17. 17. the elements of user experience. Jesse James Garrett
  18. 18. principles used to get the answers
  19. 19. plan ask yourself what are your business objectives? what are your users trying to do? what‟s broken about what you have now? what works with what you have now?
  20. 20. yes. audit your content. it‟s boring. it‟s time consuming, but it‟s necessary
  21. 21. qualitative inventories
  22. 22. create
  23. 23. analyse
  24. 24. deliver and govern
  25. 25. what will content strategy do for you in the long-run?
  26. 26. in conclusion…
  27. 27. questions?
  28. 28. thank you

×