1. The masthead denotes a Serif font, in semi- Q music magazine is a monthly published music magazine,
bold upper case lettering. The text is set on a which has an extensive review sections on all the music out
square, red coloured background that just today.
slightly comes across and covers part of the
cover girls forehead. The sign on Q magazine denotes a woman (Cheryl
Cole), that is posing with her mouth open and her
tongue slightly out, along with a daggered shaped ring
touching the end of her tongue, has her hair down. The
photo has been professionally photographed, most
likely in a studio; the background is black with rain
drops falling down.
The image connotes a variety of things
such as; power, dominance, sexiness and
. seriousness.The daggered ring connotes
evil, harm and danger.
The background of the falling rain drops connotes wet,
depression and darkness.
The callout ‘3 words.. Cheryl Cole ROCKS’ anchors the image,
meaning that Cheryl Cole is very powerful and dominant. The
fact that Cheryl Cole is claimed to rock it could intertwine
The darkness of her eyes
with the callout ‘ The 10 best new acts’.
connotes, evil and darkness.
The icon of this photograph is the rain drops. Cheryl Cole’s wet hair exists because it has been raining and the
rain has got it wet, therefore Cheryl Cole is the index.
The colouring of the font on the cover is red and white. These colours have been chosen as they are not
associated predominantly with any gender. For that reason the magazine is appealing to both genders. They
also stand out from the dark background that has been used in this issue of this magazine.
Q’s, as the magazine has quoted is ‘The UK’s Biggest Music Magazine’ , resulting in a target audience of both
males and females ranging between the ages of 18-49. I would define the readers of Q magazine as someone
who:
Who have money.
Like to be up to date on the latest music gossip.
Can be seen as powerful.
Enjoy a bit of darkness.
Enjoy many genres of music.
Like to look fashionable and have their own style.
The readers of Q are males and females who are interested in finding out what the latest is in the music charts
and what has got the best reviews, so they know what music is recommended that they buy. They are usually
radicals; people who want to be seen as an individual, as well as achievers; people who want to achieve great
things. On the Jicnar scale, the target audience are C1 and C2; which are supervisory, clerical, junior
administrative or professional, along with skilled manual workers. Furthermore the social values of the readers
are materialists; people who have something now, pay later and post-materialists; people who are willing to
be something later.
The photograph of the cover girl represents women as, dominant against males, should be taken seriously and
is powerful human beings.
The callout ‘Cheryl Cole Rocks’ is emergent ideology that women are now becoming something they were
never once seen as. They are now more powerful and do more than they ever used to.