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Pushing Maritime Innovation
- 1. Pushing Maritime Innovation: To solve problems in the developing (& developed) worlds Roberta Weisbrod Sustainable Ports Midyear TRB Meeting August 14, 2012
- 2. Background: Ferry Safety in the Developing World • Developing world – ferry fatalities • Interferry – Ferry Safety project with IMO • With Bangladesh Identified issues & made demonstration projects • Information sharing forum • Major outstanding issues remain
- 3. Design for the 90% of Us • Criteria and goals – Affordable (build, operate, repair) – Safe – Appropriate to situation • Arenas – Housing and urban planning – Drinking water transport, pumping, purification – Land transport – Health care delivery – NOT Maritime
- 4. Reverse Innovation • Commercialization – Deliberate design – Scale up – Impact on local economy considered • Huge market – Developing world – US
- 5. Ferry sector: Innovation needs • Weather notification • Training • Overloading • Rescue devices • Vessels
- 6. Why build for developing nations? Arguments against: • They lack financial resources • Social problems are complex – can’t just solve one problem • Maritime systems are complex – conservatism rules • If good idea, someone would have done it already
- 7. What advances could be applied? • Commitment to Jobs-like simplicity • Can use iOs Platform • New Materials • New Forms • Advanced Methods of Construction
- 8. Implementation strategy • Information sharing for ferry safety nations • Design competition • Allies: Media, academia, & trade associations • International Finance Corporation • Private sector/public sector
- 9. Design competition • Ferry must suit local conditions (Waterways & Demographics) • Safe • Affordable to build, own, and operate • Is sustainable environmentally • And can improve local economy*
- 10. About Design Competition • Site specific vessels – not generic • Nations prepare RFPs for teams to address • Multinational multidisciplinary teams
- 11. IFC role • The International Finance Corporation invests in private sector projects in developing world • But not ferries, until now • Confidence based on Interferry findings • Their funding gives credibility to private sector lenders and investors
- 12. Allies • Media partner: conference in February 2013 on ferry safety & business opportunities (TBA) • Academic institutions • Trade Associations
- 13. Anticipated outcomes • Safer ferries in developing world • Safer ferry operations in developing world • Improved economy in developing world • Technological advances in US and elsewhere • Improved ability for US maritime transport
Editor's Notes
- VesselsOvercrowdingSudden hazardous weatherTrainingRescue
- Addresses problems in developing world – with the developing worldCooper Hewitt, MIT, Stanford – now other institutions
- Up the ante:Reverse Innovation: Create Far From Home, Win Everywhere by Vijay Govindarajan Chris Trimble and Indra K. Nooyi
- Weather – NOAA device – but could be appTraining – just got funding – downloadable from websiteOverloading –Social network just developed in Tanzania --– but recognize economic issue – hope to commission a studyRescue –lot could be done -- finding people in big waterwayVessels –Problem -- big, lots of moving parts, difficult milieu – can understand why conservative design – if redesign in this way were feasible or profitable =-- someone would have done it.
- ApproachHow & why build for poor?By definition can’t affordDesign 90 – true innovationNot more microprocessors so need a user manual for simple devices like toastersUSNOAAVirginia TechPhilippinesTanzaniaUgandaNigeriaEBDG
- Simple – not adding buttons to a dashboardIT should not be hard wired
- The How question: How to make it happen Implementation strategy to solicit new designs and implement them
- How – two modelsEither
- How do we get the kind of vessels needed