Reaching New Audiences with New Tools
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This document summarizes Parsons Brinckerhoff's work developing mobile apps and using social media and mobile technologies for project outreach. It notes that mobile use and older adults' adoption of social media are growing rapidly. It provides examples of mobile apps developed by Parsons Brinckerhoff for various projects and organizations to engage the public. These apps allow sharing information and gathering public comments through interactive maps. The document discusses partnerships and opportunities to expand the use of these technologies for additional projects.
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Reaching New Audiences with New Tools
- 1. SOCIAL MEDIA AND MOBILE APPS - MAY 2013 Thomas Coleman, AICP, LEED AP Reaching New Audiences with New Tools
- 2. 2012-2016 Mobile Market Place 2 Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years. Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively. What are 2 key factors driving the social web in 2013? http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for- 2013/#Kg8FHxOw8bTeklQU.99
- 3. Smartphone Penetration Mobile Market Place 3
- 4. How People Really Use Mobile Mobile Market Place Source: Harvard Business Review, January 2013 Most common activity is not shopping or socializing but engaging in what researchers call "me time." 4
- 5. Reaching Audiences Where They Are Project-Level Social Media Current Project Social Media Sites Developed by Parsons Brinckerhoff
- 6. What We Have Learned On most projects, more than 60% followers are women More views on social media pages, compared to project website 25% project information. Engage, share, be nice, respond even if in disagreement After 9 Projects, 20+ social media platforms 6
- 7. Interactive communication capability to enhance public Involvement Conceived by Tom Coleman with Illinois Institute of Technology/ GeneXus Innovative application to Georgia Transportation Investment Act Mobile App Initiative Parsons Brinckerhoff 7
- 8. Mobile APP Resource Team Parsons Brinckerhoff • We understand that a mobile app will work when it is part of a well- thought out project communication/outreach strategy • Client expectations are shifting – expecting project teams to engage with the public in new, innovative, meaningful and relevant ways. In-house support with staff in the Communications & Public Involvement Group, Project Visualization Group and Project Controls Group External support with GeneXus USA staff • We are already leaders in providing effective social media for projects, and award–winning visualization and websites for projects. 8
- 9. Mobile Apps Parsons Brinckerhoff Completed Apps 2012-2013 Powered by 9
- 10. Western Riverside Council of Government More Apps on the Way Our Next Innovation 10
- 11. Demo Application Base application features • An opening splash screen branded to your project • Content pages that can be easily updated by your project team using a web based backend management site • Interactive maps that allow users to upload text, photos, or data and pin it to specific locations • Ability for users to blog, comment, and complete surveys • Ability to link to social media sites • Language support in English and Spanish (8 other languages available as extra options) • Availability for iPhone, Android, Blackberry and Windows 8 devices Parson Brinckerhoff 11
- 12. Demo Application Parsons Brinckerhoff CNT Abogo data shows housing and transportation costs for major metro areas in US 12
- 13. Demo Application Parsons Brinckerhoff Backend management site can be easily tailored for projects.
- 14. ACEC Arizona Conference Parsons Brinckerhoff sponsored the official mobile application of the 62nd Arizona Conference on Road & Streets held in Tucson, March 27-29, 2013. The event hosted by the American Council of Engineering Companies of Arizona, is the largest annual event for Arizona engineers and contractors from the public and private sectors. More than 1,300 attendees and 100 exhibitors attended the conference. Summary of Sponsorship 14
- 15. Promotional Content Displayed by ACEC Sponsorship Promoted ACEC Arizona and Parsons Brinckerhoff Posters featuring the app were displayed throughout the venue, including beverage stations, busy corridors, and the registration area. 15
- 16. High Visibility On-premise and Online Sponsorship promoted throughout organization • A postcard provided at the PB Expo Booth featured our mobile app innovation • Partnered with Corporate Communications in social media postings—including Facebook, LinkedIn, and Twitter 16
- 17. Partnership with Metropolitan Planning Council (MPC) to profile over 30 community projects in Chicago for APA 2013 National Conference – Over 3,000 downloads Chicago Planning Tour App 17
- 18. APA 2013 National Conference Parsons Brinckerhoff Parsons Brinckerhoff is was a sponsor of the APA 2013 National Planning Conference Over 5,000 attendees and us at the conference. The most frequently shared image on social media was the Chicago Planning Tour mobile app Understanding Trends from the APA Conference
- 19. Ted Nguyen, virtual panelist, Orange County Transportation Authority Parsons Brinckerhoff APA 2013 National Conference Frank Herbert, OpenPlans Linda Vela, Parsons Brinckerhoff Chrissy Mancini, Metropolitan Planning Council Tom Coleman, Parsons Brinckerhoff Social Media and Mobile Apps Presentation 19
- 20. Partnership with Downtown Evanston and the International Downtown Association in Evanston, IL for 2013 Midwest Urban District Forum. To be released May 17. IDA MIDWEST UDF CONFERENCE 20
- 21. Illiana Corridor Land Acquisition Application Parsons Brinckerhoff Application allows project teams to manage land acquisition process for a 56 mile long new toll way facility between I-65 in Indiana and I-55 in Illinois 21
- 22. OpenPlans develops flexible web based mapping platforms for crowdsourcing …. Being used in New York, Chicago, Portland, Philidelphia, Boston, Louisvi lle, Charlotte…. Can be integrated into PB Web and Mobile Applications. http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/ http://www.transformwoodward.org/ 22 New Partnerships Expanding Opportunities
- 23. Web Clickable Map for Desktop and Mobile Parsons Brinckerhoff Application allows public to provide public comments on maps http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/ http://www.transformwoodward.org/ Shareabouts 23
- 24. Web Clickable Map for Desktop and Mobile Parsons Brinckerhoff • Utilizes Google KMZ’s • Backend management site http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/ http://www.evanstonmainstreettod.org/crowdsource/map http://www.transformwoodward.org/http://www.transformwoodward.org/ 24
- 26. New Partnerships Creative outreach to meet people where they are: • Bus shelters • In-transit ads • Community bulletin boards • Classrooms • Local radio • Local newspaper • Door to door flyers • Restaurant/bar tabletops Bar coasters • Coffee shops Expanding Opportunities 26
- 27. http://demo2.pbid.com/krpano/ iTunes – Bay Bridge Explore www.pbprojectviz.com Advanced 3D Applications 27
- 28. Augmented Reality (AR) App Parsons Brinckerhoff point device at physical model and see annotation, rendered model, underground elements http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/ 28
- 29. Coursera TechCity Parsons Brinckerhoff Tom Coleman and Darrel Cole Appearing May 11, 2013 in largest online planning course with over 20,000 participants http://www.transformwoodward.org/http://www.transformwoodward.org/http://www.transformwoodward.org/ https://www.coursera.org/course/techcity http://www.transformwoodward.org/http://www.transformwoodward.org/ 29
- 30. • Applicable to any pursuit that involves public outreach/public involvement/public relations • Applicable to project team collaboration for projects (planning, PE, construction management and design build) • Brings high end technology to project pursuits and clients • One element of Social Media PI and PR Toolbox for projects • Can be tailored to your pursuit or project – Ask us Today! Mobile Strategy Parsons Brinckerhoff 30 Tom Coleman 2013 What If Award Winner
Editor's Notes
- To marketers, the prospect of reaching shoppers through their smartphones is tantalizing. But mobile doesn't always mean on the go. New data show that 68% of consumers' smartphone use happens at home. And users' most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call "me time."Seven primary motivationsThe reasons consumers use smartphones can be broken down into the goals listed at right, along with the average monthly minutes and percentage of interactions devoted to each.
- This is the list of languages we can currently produce applications in: English, German, Italian, Japanese, Portuguese, Simplified Chinese, Spanish, and Traditional Chinese.
- Part of the Illiana-Corridor project involves the acquisition of several hundred properties that are located in the Illiana-Corridor footprint. The acquisition process has several steps – coordinated by a right-away manager - that involve external consultants analyzing, appraising and negotiating the acquisition of the different parcels and in case the parcels are occupied it also supports the relocation process of the occupants with the goal of obtaining and register a date when the parcel is cleared for construction. This workflow needs to allow a manager to perform assignments for the different steps of the process and allow the involved consultants to view/update the information associated with the parcel as they work through the acquisition process – until the time the process is completed. An acquisition is technically completed once the parcel is cleared for construction, and all relocation benefits have been paid; after that there is a specific period of time (about 18 months) when the occupants of the parcel have time to appeal and possibly get paid additional benefits, but once that period is passed the process is officially closed and no modifications can happen to it.The goal of this application is to create a secure centralized database to store all communications and project related land acquisition files for properties within the Illiania project corridor. This application would be accessible via the web on desktops, laptops, tablets and mobile smartphone devices. A logon credential would allow specific users to read, upload, update projects records dependent on their identified project roles. Due to time constraints and immediate needs the project will be implemented in 3 phases: