Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Tex cone final presentation
1. TexCone Create water repellent
surface to eliminate ice
buildup for aircraft,
communication devices
etc.. by surface
microtexture.
Uniqueness: Low cost bondable film on variety of surfaces
Total customers called, more than 50
Prof. Mool Gupta -Principal Investigator
Mr. Paul Caffrey - Entrepreneur Lead
Mr. Martin Skelly -I-Corps Mentor
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2. Plastic Marketing Eliminate ice Personal
Replicators materials Interaction Aviation
Build-up
Aircraft Adhesion Immediate Experimental
Manufactures Severe Temp 24*7 General
Industrial Durability Attention Commercial
Contacts
IP Direct Sales
Marketing &
Sales
People
Raw Materials 60$/500g Sale of coating
People Repair
Marketing & Sales Warranty Sales
Service Contract
Version 1
3. Clients Contacted 1 st Phase 15
Lots of calls…
Cirrus, American What did aviation
Champion, Aviat, customers teach us?
Aircraft, Zenith
Aircraft Kits, Value Proposition –
American Spruce, 3M TexCone can increase
More targeted calls…
survivability of flight into
NuSil icing conditions
LancAir
Cirrus Aviation Customer Segments --
Bell Helicopter Add Kit manufacturers
Private Aircraft Kit Builders
Navair
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4. 1. Production 1. Durability Eliminate ice Personal
2. Testing 2. Adhesion Interaction Aviation
Build-up
Marketing Immediate Experimental
Plastic Environmental 24*7 General
Replicators Biz Com Attention Commercial
Aircraft
Manufactures NASA
Industrial
Contacts IP Direct Sales
Marketing &
Sales
People
Raw Materials 60$/500g Sale of coating
People Repair
Marketing & Sales Warranty Sales
Service Contract
Version 2
5. Clients Contacted 2nd Phase 8
Boeing Coatings What did aviation
Cessna customers teach us?
CIT Gap Funds Value Proposition –
Experimental Aircraft Same TexCone can
Builders General Aviation increase Survivability of
Pilots flight into icing conditions
NASA – willing to test
Customer Segments --
Add experimental aircraft
manufacturers
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6. 1. Production 1. Durability Eliminate ice Personal Aviation
2. Testing 2. Adhesion Build-up Interaction Experimental
Marketing Immediate General
Plastic Environmental 24*7 Commercial
Replicators Biz Com Attention
Aircraft NASA
Manufactures
Industrial
IP Direct Sales
Contacts
Marketing &
Sales
People
Raw Materials 60$/500g Sale of coating
People Repair
Marketing & Sales Warranty Sales
Service Contract
Version 3
7. Clients Contacted 3rd Phase 5
Cirrus Aviation What did these
Experimental Aircraft customers teach us?
Builders • There is a Market for
superhydophobic
Competition/Partner -
coatings.
Superhydrophobiccoatin
• Cirrus is very interested.
g.com
• Experimental Aircraft
Manufacturers easier to
penetrate.
• Potential for distribution
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8. 1. Production 1. Durability ‘Durable and Personal Aviation
2. Testing 2. Adhesion cost effective Interaction Experimental
Marketing prevention of Immediate General
Plastic Environmental ice build up' 24*7 Commercial
Replicators Biz Com Attention NASA
Aircraft Antennas
Manufactures Others TBD
Industrial
IP Direct Sales
Contacts
Marketing & TBD
Financial
Sales
Investors
People
Raw Materials 60$/500g Sale of coating
People Repair
Marketing & Sales
Version 4
9. 1. Production 1. Durability ‘Durable and Personal Aviation
2. Testing 2. Adhesion cost effective Interaction Experimental
Marketing prevention of Immediate General
Plastic Environmental ice build up' 24*7 Commercial
Replicators Biz Com Attention NASA
Aircraft Antennas
Manufactures Others TBD
Industrial
IP Direct Sales
Contacts
People TBD
Financial
Investors
Raw Materials $8 1m2 Sale of coating
People Repair
Marketing & Sales
Version 6
10. Clients Contacted 4th Phase
New Client Focus 6
Antenna Segment What did these
concentration customers teach us?
Pro Brand Inc. – Partner Partnering will help get
us through the initial
– will supply resources
stage from the lab to
for testing
manufactured solution.
– They have ICE
Salt/Slurry, UV, and
EM test facilities
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12. What were the lessons
• Be specific…….
learned?
• Cold calling can be fun….exhilarating
• NSF I-Corps program, Intense….but accomplished a lot.
• Learned Business canvas methodology
• Working with our team – Priceless, each member
brought something different
• Learned a new language – Entrepreneurship
• How to accept criticism, not all constructive
• Established large network, fellows and mentors
• Customer input by getting out of the building
• Market for our technology
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13. Is this a viable business?
• YES….with lots more work
• Need investment to increase pace
• Potential niche identified
• Good Collaborative Opportunity (PBI)
• Sweat Equity
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14. What are we going to do next?
Will we pursue after this?
• YES, this is a central topic for the PI’s dissertation
• Preparation of Road Map for the technology and product
• Focus on manufacture at a large scale
• Obtain long-term reliability data
• Continue with customer interaction
• CIT - Proposal submitted, cost shared by UVA
• SBIR – Next round
• Technology will continue to be refined
• Partner – PBI, testing, agreement, investment
- Freudenberg, NDA requested
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16. Marketing Plan
•Web Site - Already up - IndustrialFluence.com
•FAQSheet – Done, sent to Boeing
•Market Research - Direct
•General Aviation
•Calls with Cirrus, Cessna, ongoing dialog
•Experimental
•Several calls with enthusiasts
•Joined EAA
•Investigating Advertising in EAA publication
•PowerPoint pitch – Sent to Boeing and Arch Ventures
20. Where would the money come from?
Revenue Model Choice
Channel
Web Physical
Bits
Product
Direct Sales
Product
Physical General Aviation
Commercial
EAA / Antenna
Licensing
21. Market Size
Total
Aviation – General & Commercial $250M
Serviceable
Aviation – General & Commercial $20M
Target
EAA &
Antenna ~ $5M - Bridge
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