Audio Beacons - The InAudible Bridge from Big Data by Mark Politi

Confidential & Proprietary Copyright © 2017, The TONE Knows, Inc.
The TONE Knows, Inc. (“TONE”)
Mark Politi
Vice President Licensing
Beverly Hills, CA
310-596-9380 (mobile)
Mark.Politi@TheToneKnows.com

Internet of Things
Smart
Home
Smart
City
Smart
Cars
Smart
Content

Internet of Things
Retail Sports Theaters
Home
Entertainment
Business

Online Advertising
Content + Advertising = Offer
Call to Action = Hyperlink
BIG DATA Analytics:
Pre & Post

What if You Could Advertise
To Mobile Smartphone
Consumers at the Point of
Interest and Contextually?

How is that Done Now?
Banner Ads
Online Video
Bluetooth Beacons
Geofencing

What is Missing
in this Equation?
Content + Context + Big Data
= _______________

Content + Context + Big Data =
-Connection to
Smartphone Consumer
- Ecommerce Sale/Purchase
- Download/Signup

What if You Could Send a
Contexual Advertisment to th
Smartphone Consumer
at the Time of
Highest Interest?

Solution
“Audio Beacons”

Confidential & Proprietary Copyright © 2017, The T
Presentation for Big
Data Day at USC.

A BRAND’S MOBILE JOURNEY
“Mobile has forever changed the way we
live, and it’s forever changed what we expect
of brands. It’s fractured the consumer
journey into hundreds of real-time, intent-
driven micro-moments. Each one is a
critical opportunity for brands to shape our
decisions and preferences.”

CONSUMER INFLUENCE IS MAXIMIZED WITH
PERSONALIZED, RELEVANT, & TIMELY CONTENT
Data Source: MarketingCharts.com & OneSpot
and Marketing Insider Group
December 2016
Nearly half of consumers stated they won’t spend any time with content that’s not relevant to their interests
88% of consumers say personally relevant content improves how they feel about a brand
78% of consumers say personally relevant content INCREASED their purchase intent
• Two-thirds of consumers will more readily recommend a brand that does a great job delivering personally relevant content
More than two-thirds of consumers say the BEST content is that which “informs” and “educates”

OVERVIEW
TONE Technology, in it’s most simple form, is an
“audio-beacon”. An instantaneous direct-to-device
marketing & analytics technology platform, we use
imperceptible, embedded audio “Tone-Tags” to
deliver contextual content directly to mobile devices
WITHOUT THE EXPENSIVE HARDWARE.

SOUND SOLUTIONS
• The TONE Technology Platform provides highly
innovative marketing, technical, and commerce solutions
for organizations in search of creating deeper
engagement with customers through mobile devices.
• Our TONE Technology Platform uses patent-pending
technology to deliver an organization’s messages or
offers directly to a mobile device enabling a variety of
direct “mobile moments” with their customers.

SOUND: THE PATH TO MOBILE ENGAGEMENT
• Enhance any sound you control and provide your consumers,
fans, and prospects with contextually-significant messages,
actions and information
• Create out of thin air, a “mobile moment” that is relevant to the
consumers/fans and your brand. Works with the app in the
background
• Track your digital interaction and receive in-depth data analysis
about the moment you created through any form of media
• No privacy issues: nothing is recorded and interactions are opt-in.
• TONE Technology uses your existing infrastructure of sound.
No Wi-Fi, Bluetooth, Beacons, or Network Required *

The TONE
Technology Platform
“embeds” an
imperceptible
TONE-Tag into
anything that carries
sound. While we
can’t “hear” it, our
mobile devices can!
Once encoded, the
TONE-Tags are
delivered as part of
any normal audio
stream:
How TONE Technology works
In the store or venue. . .
Via broadcast . . .
Via Online or Social Media . . .
Confidential & Proprietary Copyright © 2017, The TONE
Knows, Inc.
Any TONE-enabled mobile app can
“hear” any TONE-Tag
• No special hardware
• iOS and Android
• Works in background
• Can deliver many interactions (text,
email, webpage, app, notification, +)
• Privacy assured: Nothing recorded
TONE CMS
& Infrastructure

DATA ANALYTICS
Knows, Inc.
Each platform comes with a data
capturing component that tracks &
analyzes interactions with all tones.
The data can be presented in a
customized interface, along with
the integrated relevant third party
data for robust marketing
information & strategic insights.

EARLY TECHNOLOGY ENGAGEMENTS
Entertainment
Retail & CPG
Secondary
Verticals

Knows, Inc.
TONE “in Action”

THE APP –
TONE leverages your branded
mobile app, not ours.
Maintain your brand integrity
and grow your interactions,
consumer engagement, and
offers, not ours.
Include TONE-based
technology in all of your
sponsorship and ad packages.
Knows, Inc.Confidential & Proprietary Copyright © 2017, The TONE Knows, Inc.

TRADITIONAL AD LINKAGE
-
A loyal listener sees the TV
commercial of one of our
national brand advertisers.
TONE can deliver our
message, a complimentary
offer, a show tie-in, or the
ability to “monetize” our
audience!

TERRESTIAL RADIO –
BOTH the digital promotional
copy of a single or an artist
radio spot can be embedded
with our technology.
Cruising down I-75 and
listening to Fall Out Boy’s
TONE-enabled music on Mix
94.9FM, our fan and/or
subscriber is presented with
this personalized offer.
Knows, Inc.

NETWORK TELEVISION -
Superstars Rascal Flatts
performs their hit song “I
Like the Sound of That” on
Jimmy Kimmel.
While performing the song,
a inaudible TONE is
delivered providing an offer
for BOTH the live studio
audience AND television
viewers across the nation.
Knows, Inc.

NATIONAL-to-LOCAL ADS -
Any and all ads can carry
TONEs.
While the national ad is
played or read for
Volkswagen, a imperceptible
TONE is delivered providing
a contextual & “localized”
offer for all viewers &
listeners, regardless of
“channel”.

YOUTUBE & STREAMING –
While streaming a favorite
recipe on YouTube, TONE
“reaches out” to them and
provides them with information,
a sales incentive, or special
promotion.
TONE can be “broadcast”
through websites, social media,
or other online source.

AWARD SHOWS & CABLE TV –
Gwen Stefani appears on the
Grammys, who is one of our
listener’s favorite artists.
One of the show’s corporate
sponsors has a televised
commercial using our proprietary
technology and delivers a contest
or premium directly to the her
loyal mobile supporters.

SOCIAL MEDIA –
Facebook, Twitter, LinkedIn,
Pinterest, Flickr, and other
social media outlets can
deliver your message or offer
directly to the consumer.
Listeners can also be taken
directly to advertiser content!
TONEs can be delivered
directly as they interact with
these tools.
Knows, Inc.

IN-STORE OFFERS &
DISPLAYS–
Leverage TONEs for specific
departments, products, product
displays, or signage in stores,
venues, or virtually anywhere.
TONEs can be delivered
directly with promotions,
information, contests, or free
trials.
Knows, Inc.

IN-VENUE –
Fans may now interact with a
variety of technologies while
“in-venue”.
TONE can compliment
Freckle beacons & other
hardware-based interactive
devices, and continue to
interact with fans OUTSIDE
the venue long after the show
has ended.
Knows, Inc.

Why TONE is GREAT for Consumers
100% Opt-in (initial load or programmatic)
User doesn’t have to “do” anything to receive
offers or information (passive)
No connectivity required
Doesn’t waste their time with “non-sense”
offers or promotions
Aligns to & extends present loyalty programs
Ensures privacy (only “listens” for TONE-Tags)
Knows, Inc.

WHY TONE IS GREAT FOR ADVERTISERS
Drives engagement and revenue
Works in ALL primary advertising and engagement mediums –
INCLUDING BROADCASTING
Non-obtrusive and can be delivered immediately, with specific
timing, and/or specific location (i.e. when within a mile of the store)
YOUR branded mobile app, not ours
Ad verification, Audience measure, & detailed demographics
Aligns to & extends present loyalty programs
NO connectivity required & can COMPLIMENT other beacons
100% Opt-in with privacy protection (only “listens” for TONEs)
Analytics, Reporting, Dashboards, & Scorecards

Thank you for your time
and consideration!
Knows, Inc.
Mark Politi
Senior Vice President, Licensing
The TONE Knows, Inc. (“TONE”)
Los Angeles, CA
310-596-9380 (mobile)
Mark.Politi@TheToneKnows.com

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