In collaboration with Next Media Accelerator - one of the 3 startup pitches held at the Editorial Days 2019. Speaker: Linn Dyveke Wilberg of Lytt

2. Lytt- the podcast platform for publishers
built to engage subscribers, monetize content
and build deep and meaningful relations between the
publisher and their audience.

3. ▪ Not able to capitalize on content
▪ Struggles to get new subscribers
▪ High churn rates
▪ Not the chosen media among the youth
Status 2019 : An industry fighting for it`s future

4. Audio can be your lifeline to digital reader revenue
- and Lytt has the perfect platform
▪ White labelled mobile apps for
Android and iOS
▪ White labelled web-player
▪ Supports subscription integration
▪ Delivers detailed reports on
listener behavior

5. ▪ Reach – new audience, younger audience, audience in new settings
▪ Monetization– premium content for subscribers
▪ Explore the talents in your newsroom - You have the talent in the
newsroom. They are used to writing, so audio is a good way to explore
that talent.
▪ Build loyality – Your readers becomes your listeners. With great audio
content they become your fans!
▪ Advertising – advertisers can speak directly to consumers
Lytt will increase your Digital Reader Revenue

6. YOUR MEDIA BRAND
Why should these brand attract users
to their platforms and monetize on
your premium content?

7. “Lytt enables us to develop our subscription model by offering audio
content exclusively for our subscribers. We also control the ad
revenue, the data generated, and perhaps the most important
thing: We maintain the direct relationship with our readers. They
are still our customers (and fans!). We avoid losing them to Apple,
Storytel or other companies who don’t spend a penny on telling the
stories that matter from Bergen.”
BT Lytt – Launched January 2019
Øyulf Hjertenes
Editor in Chief
Bergens Tidende,
Schibsted

9. ▪ Audio drives users to subscription model
▪ Loyal users / reduce churn
▪ Higher price point
▪ Possibility to differentiate digital products
▪ Creates revenue
Learnings from Schibsted

10. “Podcast is a crucial part of our strategy. Some believe that our younger audience is
unfaithful, and not interested in our most important stories. The engagement data from
our podcasts really proves the opposite: Young people engage massively in our audio
content. This content makes them more than "readers" and "users", they become our
fans. And as we all know, fans don't churn.”
Øyulf Hjertenes, editor in chief, Bergens Tidende
(Schibsted)

11. The Lytt Team
Linn Dyveke Wilberg
CEO
Denis Dovgan
App Developer
Njål Wilberg
CFO
Robin Sandborg
Senior Developer
Espen Sævereid
CTO
Anders W. Nielsen
Strategy
Alex Malchenko
Product Designer

12. We will provide you with:
• White labelled Android & iOS applications
+ web player
• Publication system & Subscription
integration
• Detailed reports on listener behavior
• Guidence and knowledge on story driven
reader/listener revenue

13. Lytt in the German Market?
▪ Take control of the great content you already produce
▪ Present it in an app that looks and feels like your brand
▪ Make it exclusive to your audience
▪ Use our expertice and learnings from Schibsted to drive
revenue and increase in subscription rates.

14. We are looking for early adaptors in the German market to
follow the implementation we do with Schibsted in Norway.
Within 4 weeks after signing an agreement we will provide you with your
tailor made apps & web-player and you will be ready take your audio
content to the next level!

15. “Our audio content and access to Lytt give us the opportunity to
differentiate our digital products and increase prices. We need to prepare
ourselves and rapidly increase our revenues in order to survive as a strong
newsroom in a digital only world. Great audio content, and great user
experience, is one of the keys to succeed in this road ahead.”
Øyulf Hjertenes, Schibsted