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MOTIVATION,
ACHIEVEMENT
THEORY, GOAL
SETTING THEORY
TUTSMASTER.ORG
MOTIVATION
• Motivation is derived from the Latin word MOVERE, which means “to move”.
• Motivation is an inner state of our mind that activates, directs and sustain our
behavior.
• It is energetic force that derives people to behave in particular ways.
• It is always internal to us and is externalized through behavior.
• Motivation can be defined as the forces within the person that affect his or her
direction, intensity and persistence of voluntary behavior.
CONT…
Motivation derives aspects those are,
Direction: which means it is goal oriented not random. In fact people are motivated
to arrive at work on time, finish a project few hours early or aim any other target.
Intensity: which refers to the amount of effort a person puts fourth a little or a lot to
achieve the goal.
Persistence: refers to the length of time a person sticks with a given action
Employees sustain their effort until they reach their goal or give up before hand.
TYPES OF MOTIVATION
• Positive motivation – reward etc…
• Negative motivation – punishment etc…
ACHIEVEMENT THEORY
• The motivation theories described so far look at the individuals' primary needs
and their relatives importance in life.
• However, people have secondary need that are learned and reinforced through
childhood learning, parental styles and social norms.
• David McClelland focused on following things
• Needs for achievement
• Need for power
• Need for affiliation
CONT…
• Need for achievement: desire to accomplish difficult tasks, solve, difficult
problems, do things more efficiently, and master complex tasks.
• Need for power: desire to influence other people, to be responsible for others,
and hold authority over them.
• Need for affiliation: Desire to establish and maintain warm relationships with
others.
• HR Managers acquires the above needs through experiences over time.
Managers have high achievement and power needs.
GOAL SETTING THEORY
• Goal setting and improved production performance.
• A goal is the aim of an action or task that a person consciously desires to achieve
or obtain the goals and objectives.
• The willingness to work towards attainment of goal is main source of job
motivation.
• Goals should be realistic and challenging. This gives an individual a feeling of
pride and triumph when he attains them, and sets him up for attainment of next
goal
CONT…
Advantages of Goal Setting Theory
•Goal setting theory is a technique used to raise incentives for employees to complete work quickly
and effectively.
•Goal setting leads to better performance by increasing motivation and efforts, but also through
increasing and improving the feedback quality.
Limitations of Goal Setting Theory
•At times, the organizational goals are in conflict with the managerial goals. Goal conflict has a
detrimental effect on the performance if it motivates incompatible action drift.
•Very difficult and complex goals stimulate riskier behaviour.
•If the employee lacks skills and competencies to perform actions essential for goal, then the goal-
setting can fail and lead to undermining of performance.
•There is no evidence to prove that goal-setting improves job satisfaction.

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Motivation, achievement theory, goal setting theory

  • 2. MOTIVATION • Motivation is derived from the Latin word MOVERE, which means “to move”. • Motivation is an inner state of our mind that activates, directs and sustain our behavior. • It is energetic force that derives people to behave in particular ways. • It is always internal to us and is externalized through behavior. • Motivation can be defined as the forces within the person that affect his or her direction, intensity and persistence of voluntary behavior.
  • 3. CONT… Motivation derives aspects those are, Direction: which means it is goal oriented not random. In fact people are motivated to arrive at work on time, finish a project few hours early or aim any other target. Intensity: which refers to the amount of effort a person puts fourth a little or a lot to achieve the goal. Persistence: refers to the length of time a person sticks with a given action Employees sustain their effort until they reach their goal or give up before hand.
  • 4. TYPES OF MOTIVATION • Positive motivation – reward etc… • Negative motivation – punishment etc…
  • 5. ACHIEVEMENT THEORY • The motivation theories described so far look at the individuals' primary needs and their relatives importance in life. • However, people have secondary need that are learned and reinforced through childhood learning, parental styles and social norms. • David McClelland focused on following things • Needs for achievement • Need for power • Need for affiliation
  • 6. CONT… • Need for achievement: desire to accomplish difficult tasks, solve, difficult problems, do things more efficiently, and master complex tasks. • Need for power: desire to influence other people, to be responsible for others, and hold authority over them. • Need for affiliation: Desire to establish and maintain warm relationships with others. • HR Managers acquires the above needs through experiences over time. Managers have high achievement and power needs.
  • 7. GOAL SETTING THEORY • Goal setting and improved production performance. • A goal is the aim of an action or task that a person consciously desires to achieve or obtain the goals and objectives. • The willingness to work towards attainment of goal is main source of job motivation. • Goals should be realistic and challenging. This gives an individual a feeling of pride and triumph when he attains them, and sets him up for attainment of next goal
  • 8. CONT… Advantages of Goal Setting Theory •Goal setting theory is a technique used to raise incentives for employees to complete work quickly and effectively. •Goal setting leads to better performance by increasing motivation and efforts, but also through increasing and improving the feedback quality. Limitations of Goal Setting Theory •At times, the organizational goals are in conflict with the managerial goals. Goal conflict has a detrimental effect on the performance if it motivates incompatible action drift. •Very difficult and complex goals stimulate riskier behaviour. •If the employee lacks skills and competencies to perform actions essential for goal, then the goal- setting can fail and lead to undermining of performance. •There is no evidence to prove that goal-setting improves job satisfaction.