1. Unit 30 Publishing LO4 – Deliver an
effective pitch or presentation to
a publisher
Satpal Singh
2. Proposal Form
• Title and Theme
• What will your magazine be called and what kind of magazine will it be?
• The magazine will be called ‘Visit London’ the theme I will be sticking with will really be the theme that revolves around drawing
people into London by providing them with really good photographs that could be considered that a photographer could have taken
them. At the same time as trying to draw the people in I will rely heavily on photographs and still emphasize the magazine with really
good photographs.
• Core Audience
• Who are the main audience for your magazine? Think about age, gender, interests, spending power...
• These people will be both male and female and will be adults that have an interest in photography and visiting central London
attractions. They will be wealthy people as everybody knows London isn’t cheap once you’ve added up the cost of the tubes and bus
tours the prices can rocket and come between £50 to £100 for just on person just for travel arrangements within the city center.
• Secondary Audiences
• As above...
• Other audience for my magazine will probably be tourists that are visiting London and are looking to see what London has to offer. I
will provide them with useful images and information from which they can decide what places to in fact visit.
• Cover Appeal
• How will your front cover (content and style) appeal to your audiences?
• My front cover will appeal to my audience by providing them with images and information they want to see and know about. They
will want to see useful images and some information about what they can find inside the magazine. It will appeal to them with bright
colours and the use of bold and italics to emphasize facts and useful points.
• Feature Article Appeal
• How will your main article (content and style) appeal to your audiences?
• The main article will appeal to the audience as it will be an image of the London skyline which shows really the whole of London in
just one single photo it will show Big Ben, London Eye, The Shard and the famous London Bridge. There is obviously a lot more
London can offer which I will show in smaller articles at the bottom of the page and inside the magazine.
• Advertising
• How will the advertising you carry appeal to your audiences? (Or, if you like, how will you deliver audiences to advertisers?)
• My magazine will advertise a lot of London companies that thrive and only operate because of tourists. I will advertise some of the
London tour bus companies and some of the other companies that the tourists will want to know about. I can even advertise
restaurants and recommend places to eat.
3. Budget• Salaries And Overheads:
•
• 3 Full Staff = £26,500 x 3 = £79,500
•
• 2 Part Time Staff = £12,000 x 2 = £24,000
•
• Rent = £12,000
•
• Freelance Payments:
•
• Writers = 100 articles per a year = £200 per article x 100 = £20,000
•
• Photographers = 300 photos = £25,000
•
• Marketing:
•
• Advertisements in a national newspaper = £30,000
•
• Regional 48 sheet (20ft x 10ft) motorway service billboard =£7,700 x 2 = £15,400
•
• Printing:
•
• £2,300 an issue
•
• Administration:
•
• IT Costs = £1,500
•
• Accounting = £2,000
•
• Legal Fees = £3,000
5. Notes on Target Audience
• Core Audience
• Who are the main audience for your magazine? Think about age,
gender, interests, spending power...
• These people will be both male and female and will be adults that
have an interest in photography and visiting central London
attractions. They will be wealthy people as everybody knows
London isn’t cheap once you’ve added up the cost of the tubes and
bus tours the prices can rocket and come between £50 to £100 for
just on person just for travel arrangements within the city center.
• Secondary Audiences
• Other audience for my magazine will probably be tourists that are
visiting London and are looking to see what London has to offer. I
will provide them with useful images and information from which
they can decide what places to in fact visit.
