Pitch presentation Tom Court

2. BRIEF
“You have been commissioned by the Northern
Echo to produce a new magazine or newspaper
product. Your product could be in any style or
genre but it must be self financed through sales
or advertising. You must also produce your
magazine for a specified audience segment
within the 16 to 25 age group.”

3. AIMS
I have met the briefs guidelines by:
• Producing a magazine product in the style of a male lifestyle magazine
• Become self financed through sales and advertisement
• Produced my product suitable for a 16 to 25 year old audience
• Accommodate for their readers in my own made content
Personal Aims:
• Include enjoyable content that is informative
• Include passionate journalism
• Form a strong relationship with the local audience

4. UNIQUE SELLING POINT
• Regional based rather than national
• Content subjected to local areas
• Local advertisements
• Younger audience than typical male lifestyle magazine

5. CLIENT CONSTRAINTS
Northern Echo has affected my product by:
• Using similar local advertising
• Attracting additional readers (effecting content)
• Including high production and editorial values
• Having a similar close relationship with its audience
• Having a supportive attitude towards the North East

6. GENRE RESEARCH
• Male lifestyle magazine
• Influenced by GQ and
Details (Genre
conventions)
• Genre research made
finding information easier
• Trusted sources
• Needed primary research
• These examples would
appeal to my audience
because…

7. AUDIENCE RESEARCH
My Target Audience:
• 16 to 22 year olds
• Male
• Socioeconomics C1 and B
• Tribe: Aspirant/ALT
• Typically local college student
Secondary audience
This audience choice effected my
content as I attempted to shape the
magazines design to appeal to them.

8. AUDIENCE VIABILITY
Mock Up Creation
• Focus groups + Questionnaire
• I will take the formal version forward
• “Make labels look more 3D”
• “Pop of colour attracts audience”
• “Can be read without any background
information”
• “Use of 3 colour scheme made it look
professional”

9. COMMERCIAL VIABILITY
Journalists: 30hrs = £200
Photographers: 10hrs = £900
Models: 14hrs = £1,120
Subeditors: 19hrs = £589
Researchers: 30hrs = £660
Lighting assistant: 10hrs = £200
Make up assistants: 8hrs = £160
Studio space rental: 1 and a half days = £120
Flash lighting studio kit: 1 and a half days = £53
Camera: 1 and a half days = £59.40
QE indemnity insurance: 1 day = £100
Travel: 1hr = £16.50
Printing: = £2300
Total Cost = £6,877.90
Budget Product Income
Back cover: £900
Inside front DPS: £1750
2 X Full page: £1,800
2 X Half page: £900
£2.99 product X 10,000: £29,900
Total Income = £35,250
Total NET Profit
£35,250 – £6,877.90 =
£28,372.10
- 50% For wholesalers and
distributors
My Profit = £14,186.05

10. CONSTRAINTS
IPSO:
• Deals with complaints
• Make sure editorial content in
magazines and newspapers
sticks to the editors code of
practice
• Makes sure writers stick to the
code of journalists
“We strive to protect the rights of
individuals, while at the same time
preserving appropriate freedom of
expression for the press”
www.ipso.org.uk
Codes I need to consider:
• Defamation
• Slander/Libel
• Photography
• Copyright
• Freedom on Information Act
2000

11. SCHEDULE
I will be producing a schedule at a later date in order to:
• Make sure all tasks are completed within the deadline
• Have an organized plan of what to complete each day
• Incorporate possible contingencies such as…
• Balance out my time well to show practical skills

12. PRODUCT
What am I creating?
A male lifestyle magazine, aimed at a younger audience than is typical
of this genre, incorporating local aspects into the content to attract a
secondary audience and meet the aims of my client.
I am going to analyse:
• Front Cover
• Contents Page
• DPS X 3

13. FRONT COVER
Conventions:
• Large central masthead
• Close up of male model (well dressed)
• White background for clean connotations
• Bold Arial Black font for masthead
• Sell lines down side of page
• Elliptical text
Unconventional:
• Lack of text
• Model pose
• Highlighting the issues content

14. CONTENTS PAGE
Conventions:
• Contents title on top across the left
• Baseline used to include extra content
• Short intro to articles under headers
• Bold serif font for ‘Contents’
• Effect placed on articles in the ‘also’
section
• Page numbers included on right of page
Unconventional:
• Pictures all relate to their specific articles
• Images will be background of their box

15. OLD BUT GOLD
Conventions:
• Large bold serif header font
“Old but Gold”
• Centralised image
• 2nd person narrative voice
• 3 Columns of text
• 3 Colour scheme
Unconventional:
• Large labelled image
• Formal language use
• Use of subject specific
lexis
• Local content

16. ARE WE THERE YET?
Conventions:
• Large serif bold header
• Header placement
• 3 Columns of text
• Shock use of introduction
• 1st person narrative voice
• Strict colour scheme
Unconventional:
• Layout is unique
• Formal language
• More text than images
• Local content

17. ‘DAPPER DARLO’
Conventions:
• Large serif bold header
• Header placement
• 2nd person narrative voice
• Long shots of outfits
• Models reflect the TA
• 3 colour scheme
Unconventional:
• Layout is unique
• Similar amount of text
and images
• Local content

18. CONCLUSION
I wish to meet the aims set by my client as well as provide my target
audience with an entertaining but informative magazine.
Why did I approach it this way?
• Receive audience feedback to create a strong relationship
• Promote the local area
• Create enjoyable informative content
• Receive a reasonable profit