Marketing Plan for SKFREE Application Under an Internship by: Prof.Sameer Mathur , IIM Lucknow

1. This is your
presentation title

2. SKFREE

3. EXECUTIVE SUMMARY
SKFEE is an application which is used for FINANCIAL
TRACTIONS in the Educational Institutions
Ex: School Fee , College Fee
Why App not a Website ?
From the Statistics it was found out that the number of majority
users in the Market were Mobile users around 60%
Course of Action
New app is Introduced into the market for the Customers to
Benefit and App has to INCREASE its MARKET SHARE to be the
top player in tis Category

4. SITUATION ANALYSIS
Company
Overview
Market
Overview
Target
Customers

5. Strategic Goals
New app is Introduced into the market is to improve its MARKET
SHARE
Core Competencies
It Satisfy the WANTS of the costumer by providing SERVICE with
the help of app
Strategic Assets
Ad’s Free, FREEMIUM type, Offer’s on FEE REDUCTION of
underprivileged/Merit Students
Company Overview

6. As new Entry to the Market a Survey is to be conducted
WHY?
To search for
Potential Customers (school&college Parents)
Competitors (Paytm)
Collaborators (Educational Institutions)
Market Overview

7. QUESTION’S SHOULD ASK?
Target Customers
What app offers
to the Target
Customers?
Payment of
School Fee
through App
Why is it better
that Other
Competitors ?
It provides better
incentives than
the Competitors

8. GOAL
Target to have a 10% market share in
the Targeted Market
Net Income of 20 Lakhs
Collaboration
with at least
50 schools to
use this app
for financial
transactions

9. STRATEGY
Target
Market
Value
Proposition

10. TARGET MARKET

11. TARGET MARKET
Target
Market
Customers Collaborators Company Competitors Context

12. CUSTOMERS
• Customer needs PAYMENT OF FEE without direct cash involvement, demand draft etc.
• This app provides a platform to pay the fee without the above process by ONLINE
TRANSACTIONS
COLLABORATORS
• The App acts as a channel to the CUSTOMER and the EDUCATIONAL INSTITUTE
• It also aims to follow the its strategic goals like establishing a certain MARGIN IN THE
MARKET
COMPETITORS
• PAYTM is one of the biggest competitor if viewed in application
• BRAND Value is well established in the market and highly funded by VENTURE
CAPITALISTS

13. Market OverviewValue Proposition
Value
Proposition
Company
Value
Customer
Value
Collaborator
Value

14. Value Proposition
Customer Value
• Customers are Value MAXIMIZERS
• Buyers will buy from the firm that they perceive to offer the highest customers so to achieve that
company show optimize to have highest value
Collaborator Value
• It’s a function of product’s perceived performance and the buyers expectations
• To increase its Value it has to meet the expectations of high end customers and with it obtains the
LOYALTY
Company Value
• The Company’s CUSTOMER RELATIONSHIP MANAGEMENT (CRM) should focus on the
developing programs to attract the right customers and by that to increase its Value

15. TACTICS
PRODUCT
• Freemium App
• Productivity
• Payment of
Fee
• Cash on
Delivery
SERVICES
• Productivity
• Payment of
Fee
INCENTIVES
• Fee reduction
if yearly fee
paid at once
• Scholarship
available

16. IMPLEMENTATION
INFRASTRUCTURE
• Managing the
servers and the
transactions
• Management of
fee collection
members from
home
PROCESSES
• The idea is
pitched to the
collaborators
and show the
onboard schools
and statistics
data that benefit
them
SCHEDULE
• Update on the
fee structure and
meet the targets
that are set by
the company

17. Place your screenshot here
Android project : SKFREE
Logo of SKFREE app
which is used for
PAYMENT OF FEE

18. Design By
Nallamothu Satish Roy, IIT Kharagpur
Under an Internship by:
Prof. Sameer Mathur, IIM Lucknow