1. PROPOSAL FOR CONVERTING
YOUR HOBBY INTO A BUSINESS
NAME OF THE STUDENTS
ROLL NO.
Ms. GILLIAN DOURADO
68
Ms. NIDHI JAIN
75
Mr. SATEJ KHOT
83
Mr. JIGNESH MISTRY
93
Mr. CHETAS SHAH
110

2. Introduction
Cake as a product
Customization The Latest Trend.
A brief on Yolanda
Purpose of this project

3. Y
OLANDA’S CAKE S

4. Dem
and
Personalized / Customized cakes
Affiliations with event managers
Free birthday caps and candles
Advertising through radio channels in form of gift
vouchers
Baking classes
Free pastry to frequent clients every quarter
(Innovated pastries like Red velvet cakes)
Free delights to school students on a particular
occasions
Cake on Wheels

5. Current Pricing Structure

6. Price
Pricing Strategy to Gain Market Share:
Manage Fixed & Variable Cost
Optimum Utilization of Resources
Bulk Buying
Customization
Build Image of the Product in Consumer Mind

7. Current Capital
Current Financials for 5 Normal Cakes Per Month & 2 Wedding Cakes Per month

8. Future Capital
Current Financials for 10 Normal Cakes Per Month & 4 Wedding Cakes Per month

9. Conclusion
• Money out of hobby- There is no specific marketing
strategy to be followed: spreading the word through
friends and family or even putting up a page on Facebook
and you're set to make profit out of your interest.
• Yolanda a role model- Yolanda can be a role model for
many young entrepreneurs to convert their hobbies into a
money making livelihood and enjoy their work.
Book One now !
So if you have an occasion coming up with a theme for the
party in place, you could surely contact Yolanda and have
her design a cake with a personal touch to match the
theme, which will surely make your Friends envy about it.

10. Conclusion
• Money out of hobby- There is no specific marketing
strategy to be followed: spreading the word through
friends and family or even putting up a page on Facebook
and you're set to make profit out of your interest.
• Yolanda a role model- Yolanda can be a role model for
many young entrepreneurs to convert their hobbies into a
money making livelihood and enjoy their work.
Book One now !
So if you have an occasion coming up with a theme for the
party in place, you could surely contact Yolanda and have
her design a cake with a personal touch to match the
theme, which will surely make your Friends envy about it.