2. ISEs: the Growth drivers
ISEs are growth drivers for
many economies and
contribute majorly to gdp
Essentials
ISEs generate employment and contribute
significantly to GDP and helps in
downstream development
Constraints
Due to various constraints ISEs find hard to
achieve substantial growth where ICT
provides them a level playing field
dex consulting
3. Challenges for ises
01. Marketing
Challenges in finding right markets and
strategies for reaching the right customer
with budget constraints
Reach target
market
02. linkage
Challenges in developing proper
associations for growth and development
Associate with right
people
Develop right
skills
ONE
03. training
Challenges in developing proper and
requisite skills to help them improve
efficiency and productivity
dex consulting
TWO
Marketing
Linkage
THREE
training
4. Resolving challenges for ises:
marketing
websites
Website is least expensive product or
service showcase platform for any
business which can give them global
exposure
Mobile applications
Advent of smart phones has given rise to
mobile websites and applications so that
end user does even need a PC to know
about your product or services
Online marketing
Online marketing has provided a level
playing fields to ISEs with cost
effectiveness and high returns and
ability to reach global audience
dex consulting
5. Resolving challenges for ises:
linkage
ICT has given birth to various online medium which can help ISEs to get connected with relevant organizations and
people without spending hefty sum of money
Social
media
forums
Wikis
Networking Platforms like LinkedIn
can help ISEs to get associated
with relevant people and
organizations and share ideas and
thoughts
Online forums are available where
ISEs can take advice from industry
experts on almost every aspect of
business
Industry experts and leading
organizations have created Wikis
to help ISEs to learn industry
trends and develop skills
dex consulting
6. Resolving challenges for ises:
Training
SaaS based training
programs available for all
skill development
Easy record keeping to
manage and track
performance
Solutions for skill development
and training tools and platforms that make
ICT has provided
it easy for organizations to develop relevant
skills in their employees through videos and
interactive tutorials
Online
Training
Map your appraisals with
performance parameters
Staff
Records
Apprais
als
dex consulting
Supplemented with real testing environments,
these platforms can help develop skills and
map them to certain performance parameters
for easy evaluation
7. CASE STUDY maths and abacus
Maths and Abacus efficiently embraced ICT early in its growth and has grown to a franchise business of over 100
branches across India
CLIENT
Brain Master Arithmetic Systems
OVERVIEW
Brain Master is into Abacus Training and Vedic
Mathematics Training to help small children
harness their potential in Mathematics and complex
calculations
WEBSITE
www.maths-n-abacus.co.in
dex consulting
8. Case study Maths and Abacus
MARKETING
linkage
training
o
o
o
o
Website
o
Social Profiles
o
ZOHO Tools
Search Engine Optimization
o
Forum Participation
o
Google Sites
o
Social Interactions
o
Payroll and HR Management
Pay per Click
Social Media Marketing
110
%
110% increase in new
Customers
dex consulting
50%
50% increase in linkage
100
%
100% increase in
performance
9. DEx Consulting
Dex has global presence and has been enabling SMEs across the globe through effective Technology solutions
ADDRES
S:
WEBSITE
:
EMAIL:
TELEPH
ONE:
A 89, Sector 63, Noida
www.dexconsulting.com
satayender@dexconsulting.com
+91-999-937-7522
@consultingdex
www.facebook.com/dexitconsulting
dex consulting
