Ampol Food Processing Ltd. Operates on high technology and international standard certifications. It has an annual revenue of about 1 billion baht, selling products worldwide. Khun Saran Sewatadul, the International Sales Manager at Ampol Food Processing Ltd., will be giving a talk on how his company strategizes and operates a global food company by benefiting economically, socially, and environmentally. Khun Saran has an MBA in Marketing from the National University, San Jose, CA, U.S.A. and a Bachelor of Arts Economics from the University of the Thai Chamber of Commerce.

1. Mr. Saran Sewatadul
International Sales Manager
www.ampolfood.com
แนวโน้มการจัดการทรัพยากรมนุษย์
ของบริษัท อาพลฟูดส์ โพรเซสซิ่ง จากัด
Sustainability Growth
Ampol Food Processing
Business Model

2. • Founded in 1988
• Manufacture of Food and Beverage industry
• Office Location Pranakorn Bangkok
• Factory Location Sampran Nakornpathom
• Size of company
– Employees 930 person
– 2,430 million Bath ( 2011 )
– About 3,300 million Bath (2012)
• Certified
– GMP&HACCP , ISO 9001:2008 , ISO 22000:2005
– ISO 14001 :2004 , TIS/OHSAS 18001:1999
– SA 8000 , CSR-DIW , Carbon Label , Green Factory
– ISO50001 , BRC , Carbon Footprint
– 5S , TPM , Lean , Kaizen , QCC , KM , SMA
Ampol Food Processing LTD.

3. APF Brands

4. VISION
To be recognized as the foremost innovator of
Thai food by introducing it to the World kitchen with
the highest responsibilities of societies and environment.
1. Get competitive advantages through research and innovation
1.1 Thai Instant curry soup
1.2 Healthy beverages
1.3 Seasoning for health
2. Increase high quality productions through the effectivemanagements and advanced
technologies
3. Develop marketing and sales to the global standard
4. Educate the staffs for better understanding, knowledge and professionalism. To make
an organization as a learning house for all.
5. To improve corporate image by serving societies, communities and environment
MISSION

6. Product Innovation
Process Innovation
Ampolfood Strategy
DIFF.
COST
BRAND Brand Value
Management InnovationEFFI.

7. Cost Leader
FocusDifferentiation
Michael Porter (1980)
Competitive Advantage
Michael Treacy & Fred Wiersema
Value Proposition
Customer Intimacy
Operational Excellence
Product Leadership
Organization Core Competency

8. INNOVATION

10. Production Process
Product Leadership

11. Scented Candle
Coconut Milk
Roi Thai
Coconut Milk
Product Leadership
Coconut
Cream
Pandan Coconut Milk

12. Product Leadership

13. Global Driver
DRIVER =
The forces
affecting
organization
TRENDS =
Change
management
reaction to drivers
Wealth
Supported by Tetra Pak

14. 2013
Supported by Tetra Pak

15. CSR & Sustainable Business Development

16. CSR Project กล่องวิเศษ
R&D Sales &
Marketing
Production
Manufacturer - APF
Material
Supply
Suppliers
ERP – MFG/PRO ( paperless )
Distribution
Van Sales/Logistics
Dealers
Retails
Modern Trade/Retail Store
Consumers
Domestics/Export
CSR
สร้างจิตสานึกร่วม
CSR
communication
Green
Material
TransportationThink
Green Product
APF Green Concept
APF Green Value Chain Concept
ISO14001
Etc.
จิตสานึกร่วม

17. Coconut Shell
Coconut fiber
Coconut
Milk
Coconut
Coconut Skin
Coconut wasteCoconut Juice
Goal is using all coconut part
and creating value added

18. Agriculture Waste
Waste to Energy
By-Product

19. Coconut
Shell
Electricity
Generator
Activated Carbon
Gasification +
Activated
(Biomass gasification power plant Testing)

20. Outcome

22. Wastewater
Treatment
Plant
Cleaning
Gas
System
Gas Engine
Absorption
ChillerEff. Wastewater
Wastewater Electricity
Cold
Water
Water Recycle System
(Water Treatment Plant Project)
BIOGAS PLANT

23. SCUM DETENTION POND
Oil & Grease
Recovery

24. FOOD WASTE
Solar Energy

25. Social Environment
Economy
CSR
Technology
Core Culture
Innovation
Sustainable Growth

26. Social Responsibility: 7 Core Subjects
Supported by

27. Happy Workplace Model
HAPPY
WORKPLACE
Happy
Money
Happy
Body Happy
Heart
Happy
Society
Happy
RelaxHappy
Brain
Happy
Family
Happy
Soul

28. www.ampolfood.com/CSR

29. โครงการกล่องวิเศษ โดย อาพลฟูดส์
Ampol Food Processing has policy to focus
on CSR in many projects, one of the project is
“Magic Box” which donates desks and chairs from
used UHT packaging.

30. Magic Box Project
How to make recycle-board

31. Magic Box Project

33. APF&
Farmers

34. APFFlooding 2011

35. Learning &
Continuous Improvement