1. Presented by,
KAMAL N
MANOJKUMAR R
NAYIR VIPIN
PERIYA PONNAN J
RAMESH KUMAR R
SARAVANA KUMARAN
SIVA S
(12AA20)
(12AA25)
(12AB28)
(12AA29)
(12AA33)
(12AA37)
(12AA41)

2. HISTORY
 Vegetables and fruits shop - established nearly 50 years
back.
 Super market division - started during the year 2005.
 The main shop is in Government Arts college road and
the branches are in Ramanathapuram, Pollachi and
Karur.
 The family has more than 15 stores in Tamil Nadu.

3. LOCATION AND SIZE
 Location - exactly opposite to Coimbatore District court.
 Ground floor – 3000 sq.feet – Vegetables and fruits
 1st floor – 3000 sq.feet – Supermarket
 Godown – 3000 sq. feet.
 Catchment – Race course road and surrounding
settlements.

4. CUSTOMERS
 During Weekdays – 1500 to 2000 Customers
 During Weekend – 2000 to 3000 Customers
 Most targeted customers
Gender
Marital Status
Age
: Female
: Married
: 30 to 40

5. LOGISTICS
 5 lorries - procurement of Goods and vegetables.
 Procurement from Thondamuthur market agents.
Alternate days.
 Stock maintenance - 2 or 3 days.
 Most of the Supermarket items are delivered by the
suppliers.

6. MORE INFORMATION OF THE
STORE
 Nearly 200 to 300 employees are working.
 Self service.
 Employees - recruited on the basis of experience.
 The major selling brands are HUL, P&G, ITC etc.

7. PRODUCT PROMOTIONS
 Product position in the shelf – Position of the product
in the market.
 Separate racks are allotted for top branded products.
 Banners and posters - positioned in walking areas.
 The outside area is used for snacks items and for other
special promotional activities. (i.e. car ad, Insurance
etc)

8. NEW PRODUCT
 New product that comes to the store is being checked
for,
i)
ii)
iii)
iv)
v)
Price
Quality
Expiry Date (or Best Before)
Ingredients
Brand name

9. COMPETITORS AND DISCOUNTS
 In Coimbatore, major competitors are Nilgris and
Rangasamy stores.
 In Race course area, nil.
 They offer discount of 3 to 5 % for each product.
 Purchases above Rs. 1000 are eligible for a lucky draw.
Winners can take a LCD TV home.

10. CONSUMER DEMOGRAPHICS
 Ideal customer profile:
• Gender
• Marital status
• Age group
• Geographic location
• Household income
• Highest education
: Female
: Married
: 25 – 40
: Race course and surrounding
: 20000 to 30000 per month
: +2 and Graduate

11. CONSUMER DEMOGRAPHICS
 Household ladies frequent the store.
 Sometimes, visit with family.
 Comes alone for vegetables and fruits purchase during
weekdays and comes with family during weekends.
 During weekends, purchases to visit relatives.