it is an effective innovative product for the upcoming market, it is a big boom in the industry. this innovative product is a tough competitor.

1. FUTURETECH
CLEAR SIGN OF PURE WATER

2. Type : Private Company
Industry : Manufacturing Industry
Founded : In 2017
Headquarters : Bangalore, Karnataka
Area served : All over areas in Bangalore
Key people : Rafiq, Surabhi, Reshma, Chiatanya, Kirti, Nayana
Product : Advanced water bottles
Slogan/tagline : clear sign of pure water
Website : www.futec.co.in

3. VISION :
Our vision is to ensure that each and every person should have a healthy lifestyle by drinking
pure water at his/her comfort level and our company should be the superior and lead
competitors in a long sustainability.
MISSION :
We will fulfil our vision by providing the good quality products at a reasonable price,
making research and innovations and having a good marketing strategy which makes us
unbeatable by the competitors.

4. PRODUCT : WATER BOTTEL (FILTER & TEMPERATURE CONTROL )
NAME : HEFICO
PRODUCT DIMENSIONS : 30*8*8, 350 g
PRODUCT FEATURES : STRONG AND STURDY
EASY TO WASH AND CLEAN
RUST PROOF AND HYGENIC
AUTOMATIC HEATING
AUTOMATIC COOLING
TEMPERATURE INDICATOR
FILTER
STORAGE CAPACITY : 1 ltr
PRICE : ₹ 999 (Indian market )

5. HEATING : AUTOMATIC HEATING
SWITCH
HEATING COIL
2 BATTERIES (1.5V)
THERMOSTAR
COOLING : AUTOMATIC COOLING
SWITCH
ZEOLITE (minerals consist of sodium , potassium, calcium, barium)
EVAPORATOR COILS
FILTER : CARBON FILTER
COAL,COCONUT SHELL,WOOD CHARCOAL
REMOVES TOXIC ORGANIC COMPOUND,CHLORINE,LEAD

8.  Competitive strategy
 Low cost
 Differentiation
 Quality

9. CORE SPECIFICS
INCOME:
Middle- 30.2%(3.322 cr)
Upper middle- 36%(3.96 cr)
Upper – 15.8%(1.738 cr)
AGE:
less than 20 : 3.5 %
Between 20- 49 :74%
TOTAL TAGET CUSTOMERS- 6.6748 cr

10. THROUGH CREDIT FROM BANKS AND OTHER FINANCIAL
INSTITUTIONS
THROUGH PARTNERSHIPS
THROUGH INVESTORS

11. SERIAL NO. DEPARTMENT AMOUNT ALLOCATED
1. MANUFACTURING (also includes purchase team,
maintenance team and quality control team)
12,75,000
2. HUMAN RESOURCE 3,00,000
3. MARKETING 3,25,000
4. MISCELLANEOUSAREAS(includes finance, back up
finance, extra expenses, rent etc.)
2,00,000
Total capital 20,00,000

12. The price of the HEFICO in India is Rs. 999.
THE PRICE DISTRIBUTION FOR A SINGLE PRODUCT
350 Rs (raw materials + manufacturing cost + labour cost) + 130 Rs (marketing
cost) + 100 Rs (infrastructure cost) + 150 Rs (transportation cost) + 100 Rs
(miscellaneous cost) + 169 Rs (profit margin)
So for the product of Rs 999 the profit is around Rs 300. The company produces
300 units of HEFICO per day. So, our total estimation for a month is equal to
300*169*30 which is equal to 15.2 lakhs.

13.  Good distribution, promotions and campaigns for luring customers.
 High differentiation cooling, heating, and filtration of water.
 Best quality.
 High brand recall and considered one of the most premium globally.
 Expand in more varieties to make presence best.
 Creates innovation can help bottle to produce unique product that meet
customer needs.

14.  Only in Bangalore market phenomenon.
 Bottle market is highly competitive and hence limited scope to increase market
share.
 Premium brand and hence price higher then its competitors.
 Creates innovation can help bottle to produce unique product that meet
customer needs.

15.  Good distribution, promotion and campaigns for luring
customers
 High differentiation cooling, heating, and filtration.
 High cost
 Availability of substitute
 High brand switching.

16.  Only in Bangalore market phenomenon
 Bottle market is highly competitive and hence limited
scope to increase market share.
 Premium brand and hence price higher then its
competitors
 High cost and only in Bangalore.
 Availability of substitute.
 High brand switching.

17.  Decathlon
 Radio
- 93.5 Red FM
 Television
- Naptol , Kannada shopping, Colors kannada
 Newspaper
- Deccan herald, Kannada Prabha, Times of India

18. KEY ACTIVITIES USP
 Contests
 Social media
 Facebook
 Radio
 TV (dth)
 Mail order marketing
 Point of sale promotion
 Heating
 Cooling
 Filtration
 Affordable price
 Best quality

19. Cont.
contest
Malls
Colleges
Sports club

20. Cont.
Customer relation Target audience
 Feedback
 Better service
 Better quality
 Discounts
 COD
 Bangalore
 Upper class
 Upper middle class

21. Cont.
Key resources Mode of communication
 Machines, heating coil, thermometer,
Zeolight , battery.
 Direct – contest, sports clubs, colleges
 Indirect- radio,Tv , newspaper, social
media

22.  Perpetual inventory system will be used
 Cost of production report will be analyzed on monthly basis
 Control flaws and fill gaps and mistakes

23. Cost per bottle Advertising charges
Prime cost –350
Marketing cost – 130
Infrastructure cost – 100
Transportation cost – 150
Misc. cost – 100
Profit margin – 169
TOTAL - 999
 Malls – 100000
 Colleges – 100000
 Social media – 70000
 Mail order marketing- 5000
 Point of sale proposition- 50000
 TOTAL- 325000

24.  Cost plus pricing strategy will be used
 Average revenue from all products and services will be cost plus
16.9% profit
 Company has to survive until breakeven point of maximum period
of 1 year

25. It’s a point of differentiation.
It reduces customer churn.
It increases customer lifetime value.
It reduces negative word of mouth.
It’s cheaper to retain customers than acquire new ones.