#waywire overview - beta product release April 16, 2013
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#waywire overview - beta product release April 16, 2013. for more information about #waywire email hey@waywire.com
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#waywire overview - beta product release April 16, 2013
- 1. The Power of Context
- 2. Yes, it really is all about video Fast becoming the media of choice… … and a democratizing force
- 3. YouTube is a phenomenal database … so why can’t we find what we’re looking for? We gave up after 10 pages…
- 4. Why do YouTube & Vimeo limit our options? … we want to build collections of videos from anywhere on the Web
- 5. #waywire believes in two things choice & control
- 6. You choose So easy to organize and rework your wires. Define what matters to you. Pull videos from anywhere on the Web. Play a single video or an entire wire.
- 7. You keep control Arrange videos into topic wires. Choose your featured video. Choose your preview image. Share individual videos or entire collections … with one friend or an entire social network.
- 8. And that is good for advertisers Always the right context. An implied invitation to showcase your brand’s voice.
- 9. We're building a network around the immersive power of video (September 2012) (April 2013) Full Release (tbd) Content Context Community
- 10. A few wires we’re loving Cory doing interesting things with intro videos Context lets us showcase special content
- 11. Users are already surprising us The Pinterest demo is surprisingly active Video professionals also housing their own portfolios
- 12. Our initial content collaborators
- 13. Opportunities for advertisers Branded content (and entire wires) Pre- and post-rolls Premium content
- 14. We’re actively soliciting feedback
Editor's Notes
- This chart shows actual growth, not a forecast. And as a forecast, Forrester says online video revenue will triple to $6.3 billion in the next two years. The GenY Millennials are turning to video to make their voices and views heard.
- Sure, we want to pull from YouTube, Vimeo and major news sources. And we also want to pull from lifestyle content. And alternative news sources. We don’t want any limits to our video identity.
- And this is really important - advertisers can choose their context. You can see here, within any single person’s wire, there are multiple topics – so with #waywire, advertisers can reach a demographic – or a psychographic – or both.
- We’re now bringing in 40 hours every day of video from trusted sources. We have an amazing collection of video that matters. And now adding context amplifies the immersive power of video. And in the “Community” phase is where you’ll see us lean into mobile.
- We’ve let a small number of our alpha users play around with the beta early. And some interesting things are happening…
- We’ve let a small number of our alpha users play around with the beta early. And some interesting things are happening… We’re learning it’s about BOTH the demographic (GenY) *AND* the sensibility (activism)
- A mix of traditional and GenY trusted voices. Collaborators are taking a more active role in managing their content. On Tuesday, Refinery29 is exclusively releasing a short film done by Absolut with Solange Knowles on #waywire – it’s our first branded content.