6. Purchase Decision Distortion
Observation #5:
If something says “sale”, I immediately
think it’s a good deal, without
analyzing the economic and
functional factors. Like my mom
always says, “I save more than I can
afford.”
7. Observation #6: …But an engaged
Unengaged or passionate
employees employee might
won’t prevent inspire me to
me from purchase
purchasing something I
something I didn’t know I
need… wanted/needed.
