When it comes to brand growth - packaging is a critical touchpoint between your business and the consumer. Are you making the right impression?

1. BRAND
GROWTH
driving
4 Packaging
trends

2. Convenience
"Brand owners say that over the
past two years, demand for more
convenient and “on the go”
products has been a top driver of
brand growth."
Premium&Custom
"Consumers are turning more
often to premium products as a
way to convey their unique
personal tastes and preferences."

3. Source: 2019 L.E.K. Brand Owner Packaging Study,
https://www.lek.com/insights/ei/2019-brand-packaging-study
ECommerce
E commerce continues to be an
epic force driving growth across
industries as more businesses
expand online shopping channels.
green
Consumers want healthy products
and services and packaging that
does not harm the environment.

4. RESULTS:
About: L.E.K. Consulting's "Brand Owner Packaging Survey" was conducted in
Q1 of 2019. It included 250 brand owners across the CPG spectrum, including
food, beverage, pet products, healthcare and personal care.
of brand owners say that packaging is
important to their brand’s success.
of brand owners anticipate an uptick in
packaging spend next year.
90%
75%

5. LetOur
team
helptell
your
story.

6. www.peachtreepackaging.com
770-822-1304
Listen. Design. Deliver.