It’s no secret that the general public and energy companies don’t always see eye to eye. The political complexity and historical environmental disasters (think BP oil spill), rightfully so, sets energy companies up for a steep challenge to change their public perception. Based on our findings, lack of perceived authenticity, transparency, innovation and environmental responsibility are the core issues the public finds with these companies. The good news for energy companies looking to change these issues, is that content marketing can help. In this SlideShare, we'll dive into the content marketing strategies of a leader in the energy space.