SlideShare a Scribd company logo

BCMU

•
•
S
spikele
Economy & FinanceTechnology
1 of 18
Welcome to the 2007 Marketing Case Competition Judge: Martin Westerman Date: March 5 th 2007
Angela Rennert Miki Naganuma Samantha Wilder Tony Le Heidi Myhre
Case ,[object Object]
Ben & Jerry’s Background Information ,[object Object],[object Object],[object Object]
Problems Ben & Jerry’s face: ,[object Object],[object Object],[object Object],[object Object]
Proposal ,[object Object],[object Object],[object Object],[object Object],Everybody loves yogurt
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analysis: New Product line
[object Object],[object Object],[object Object],[object Object],[object Object],Analysis: New Product line
[object Object],[object Object],[object Object],[object Object],The Product; 100% Organic Yogurt Let’s go get yogurt!
Organic Food Industry Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Organic Food Industry ,[object Object],[object Object],[object Object]
Current Organic Food Industry Source: OTA’s 2006 Manufacturer Survey. Category and growth estimates derived from survey responses, Nutrition Business Journal ’s organic industry model, SPINS retail data, and other sources. Organic foods have shown fairly consistent annual growth rates of 15% to 21% 18.3 $1,360 Bread & Grains 13.2 $1,940 Beverages 23.6 $2,140 Dairy 10.9 $5,369 Fruits & Vegetables Growth % Sales (M) Organic Food Categories
Organic Yogurt Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementing New Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Marketing for Products *Website* *Reliance on brand name*
 
Proposed Marketing for New Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

Recommended

Christine Bushway organic industry trends CCOF Annual Convention feb 19_2011
Christine Bushway organic industry trends CCOF Annual Convention feb 19_2011Christine Bushway organic industry trends CCOF Annual Convention feb 19_2011
Christine Bushway organic industry trends CCOF Annual Convention feb 19_2011tinadora
 
Slow Living Summit 2011 presentation by Christine Bushway
Slow Living Summit 2011 presentation by Christine BushwaySlow Living Summit 2011 presentation by Christine Bushway
Slow Living Summit 2011 presentation by Christine BushwaySlowLiving
 
VegGoods pitch deck
VegGoods pitch deckVegGoods pitch deck
VegGoods pitch deckVegGoods
 
Genetically modified food
Genetically modified foodGenetically modified food
Genetically modified foodDinaSalloom
 
U.S. Organic Food Trends
U.S. Organic Food TrendsU.S. Organic Food Trends
U.S. Organic Food TrendsBARD Advertising
 
Consumers Boycott GMO Seeds and Prefer Heirloom Vegetable Plant Varieties (Pa...
Consumers Boycott GMO Seeds and Prefer Heirloom Vegetable Plant Varieties (Pa...Consumers Boycott GMO Seeds and Prefer Heirloom Vegetable Plant Varieties (Pa...
Consumers Boycott GMO Seeds and Prefer Heirloom Vegetable Plant Varieties (Pa...Daniel Harris
 
Foods Pt 2
Foods Pt 2 Foods Pt 2
Foods Pt 2 iowafoodandfitness
 
Schools FFI Foods
Schools FFI FoodsSchools FFI Foods
Schools FFI Foodsiowafoodandfitness
 

Recommended

Christine Bushway organic industry trends CCOF Annual Convention feb 19_2011
Christine Bushway organic industry trends CCOF Annual Convention feb 19_2011Christine Bushway organic industry trends CCOF Annual Convention feb 19_2011
Christine Bushway organic industry trends CCOF Annual Convention feb 19_2011tinadora
 
Slow Living Summit 2011 presentation by Christine Bushway
Slow Living Summit 2011 presentation by Christine BushwaySlow Living Summit 2011 presentation by Christine Bushway
Slow Living Summit 2011 presentation by Christine BushwaySlowLiving
 
VegGoods pitch deck
VegGoods pitch deckVegGoods pitch deck
VegGoods pitch deckVegGoods
 
Genetically modified food
Genetically modified foodGenetically modified food
Genetically modified foodDinaSalloom
 
U.S. Organic Food Trends
U.S. Organic Food TrendsU.S. Organic Food Trends
U.S. Organic Food TrendsBARD Advertising
 
Consumers Boycott GMO Seeds and Prefer Heirloom Vegetable Plant Varieties (Pa...
Consumers Boycott GMO Seeds and Prefer Heirloom Vegetable Plant Varieties (Pa...Consumers Boycott GMO Seeds and Prefer Heirloom Vegetable Plant Varieties (Pa...
Consumers Boycott GMO Seeds and Prefer Heirloom Vegetable Plant Varieties (Pa...Daniel Harris
 
Foods Pt 2
Foods Pt 2 Foods Pt 2
Foods Pt 2 iowafoodandfitness
 
Schools FFI Foods
Schools FFI FoodsSchools FFI Foods
Schools FFI Foodsiowafoodandfitness
 
Transitioning to organic 21310
Transitioning to organic 21310Transitioning to organic 21310
Transitioning to organic 21310sorrone
 
Radikale: Fresno State
Radikale: Fresno StateRadikale: Fresno State
Radikale: Fresno Stateselypbh
 
Dairy Innovation Digest 186 March 2015
Dairy Innovation Digest 186 March 2015Dairy Innovation Digest 186 March 2015
Dairy Innovation Digest 186 March 2015rocomara
 
Multimedia Project Tyler BI 435 Winter 2016
Multimedia Project Tyler BI 435 Winter 2016 Multimedia Project Tyler BI 435 Winter 2016
Multimedia Project Tyler BI 435 Winter 2016 tyleras
 
Food Waste Reduction Alliance
Food Waste Reduction AllianceFood Waste Reduction Alliance
Food Waste Reduction AllianceCAFBDC
 
Ethical Food
Ethical FoodEthical Food
Ethical FoodJohn Blue
 
Canadian and BC Organic Market Research
Canadian and BC Organic Market Research Canadian and BC Organic Market Research
Canadian and BC Organic Market Research smackinnonCOTA
 
Grocery Delivery For Older Americans
Grocery Delivery For Older AmericansGrocery Delivery For Older Americans
Grocery Delivery For Older AmericansFood Insight
 
Organic Growth: Being Green to Build Customer Loyalty
Organic Growth: Being Green to Build Customer LoyaltyOrganic Growth: Being Green to Build Customer Loyalty
Organic Growth: Being Green to Build Customer LoyaltyNational Restaurant Association
 
Deceptive Organic Labeling on Hair Shampoo
Deceptive Organic Labeling on Hair Shampoo Deceptive Organic Labeling on Hair Shampoo
Deceptive Organic Labeling on Hair Shampoo v2zq
 
Marketing to Children
Marketing to ChildrenMarketing to Children
Marketing to Childrenjrepko5
 
Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...
Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...
Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...John Blue
 
Transparency and Choice: Winning With Today's Consumers
Transparency and Choice: Winning With Today's ConsumersTransparency and Choice: Winning With Today's Consumers
Transparency and Choice: Winning With Today's ConsumersBrandSquare
 
Ethics in food and public health safety in bangladesh
Ethics in food and public health safety in bangladeshEthics in food and public health safety in bangladesh
Ethics in food and public health safety in bangladeshTafhim Bin Nasir
 
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic VegetableDo Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic VegetableAsian Food Regulation Information Service
 
Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...
Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...
Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...Brussels Briefings (brusselsbriefings.net)
 
Packer Panel
Packer PanelPacker Panel
Packer PanelNational Pork Board
 
Fair Trade USA's New Impact Measurement and Management Framework
Fair Trade USA's New Impact Measurement and Management FrameworkFair Trade USA's New Impact Measurement and Management Framework
Fair Trade USA's New Impact Measurement and Management FrameworkSustainable Brands
 
VF2018 Pitch: Very Good Butchers
VF2018 Pitch: Very Good ButchersVF2018 Pitch: Very Good Butchers
VF2018 Pitch: Very Good ButchersCraig Asano
 
Case Study: Natureview Farm
Case Study: Natureview FarmCase Study: Natureview Farm
Case Study: Natureview Farmharsh3832
 
Presentazione
PresentazionePresentazione
PresentazioneMirella Santina Mariella Macca
 
Poema madre
Poema madrePoema madre
Poema madreJuan Omar Gajardo Quintana
 

More Related Content

What's hot

Transitioning to organic 21310
Transitioning to organic 21310Transitioning to organic 21310
Transitioning to organic 21310sorrone
 
Radikale: Fresno State
Radikale: Fresno StateRadikale: Fresno State
Radikale: Fresno Stateselypbh
 
Dairy Innovation Digest 186 March 2015
Dairy Innovation Digest 186 March 2015Dairy Innovation Digest 186 March 2015
Dairy Innovation Digest 186 March 2015rocomara
 
Multimedia Project Tyler BI 435 Winter 2016
Multimedia Project Tyler BI 435 Winter 2016 Multimedia Project Tyler BI 435 Winter 2016
Multimedia Project Tyler BI 435 Winter 2016 tyleras
 
Food Waste Reduction Alliance
Food Waste Reduction AllianceFood Waste Reduction Alliance
Food Waste Reduction AllianceCAFBDC
 
Ethical Food
Ethical FoodEthical Food
Ethical FoodJohn Blue
 
Canadian and BC Organic Market Research
Canadian and BC Organic Market Research Canadian and BC Organic Market Research
Canadian and BC Organic Market Research smackinnonCOTA
 
Grocery Delivery For Older Americans
Grocery Delivery For Older AmericansGrocery Delivery For Older Americans
Grocery Delivery For Older AmericansFood Insight
 
Deceptive Organic Labeling on Hair Shampoo
Deceptive Organic Labeling on Hair Shampoo Deceptive Organic Labeling on Hair Shampoo
Deceptive Organic Labeling on Hair Shampoo v2zq
 
Marketing to Children
Marketing to ChildrenMarketing to Children
Marketing to Childrenjrepko5
 
Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...
Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...
Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...John Blue
 
Transparency and Choice: Winning With Today's Consumers
Transparency and Choice: Winning With Today's ConsumersTransparency and Choice: Winning With Today's Consumers
Transparency and Choice: Winning With Today's ConsumersBrandSquare
 
Ethics in food and public health safety in bangladesh
Ethics in food and public health safety in bangladeshEthics in food and public health safety in bangladesh
Ethics in food and public health safety in bangladeshTafhim Bin Nasir
 
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic VegetableDo Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic VegetableAsian Food Regulation Information Service
 
Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...
Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...
Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...Brussels Briefings (brusselsbriefings.net)
 
Fair Trade USA's New Impact Measurement and Management Framework
Fair Trade USA's New Impact Measurement and Management FrameworkFair Trade USA's New Impact Measurement and Management Framework
Fair Trade USA's New Impact Measurement and Management FrameworkSustainable Brands
 
VF2018 Pitch: Very Good Butchers
VF2018 Pitch: Very Good ButchersVF2018 Pitch: Very Good Butchers
VF2018 Pitch: Very Good ButchersCraig Asano
 
Case Study: Natureview Farm
Case Study: Natureview FarmCase Study: Natureview Farm
Case Study: Natureview Farmharsh3832
 

What's hot (20)

Transitioning to organic 21310
Transitioning to organic 21310Transitioning to organic 21310
Transitioning to organic 21310
 
Radikale: Fresno State
Radikale: Fresno StateRadikale: Fresno State
Radikale: Fresno State
 
Dairy Innovation Digest 186 March 2015
Dairy Innovation Digest 186 March 2015Dairy Innovation Digest 186 March 2015
Dairy Innovation Digest 186 March 2015
 
Multimedia Project Tyler BI 435 Winter 2016
Multimedia Project Tyler BI 435 Winter 2016 Multimedia Project Tyler BI 435 Winter 2016
Multimedia Project Tyler BI 435 Winter 2016
 
Food Waste Reduction Alliance
Food Waste Reduction AllianceFood Waste Reduction Alliance
Food Waste Reduction Alliance
 
Ethical Food
Ethical FoodEthical Food
Ethical Food
 
Canadian and BC Organic Market Research
Canadian and BC Organic Market Research Canadian and BC Organic Market Research
Canadian and BC Organic Market Research
 
Grocery Delivery For Older Americans
Grocery Delivery For Older AmericansGrocery Delivery For Older Americans
Grocery Delivery For Older Americans
 
Organic Growth: Being Green to Build Customer Loyalty
Organic Growth: Being Green to Build Customer LoyaltyOrganic Growth: Being Green to Build Customer Loyalty
Organic Growth: Being Green to Build Customer Loyalty
 
Deceptive Organic Labeling on Hair Shampoo
Deceptive Organic Labeling on Hair Shampoo Deceptive Organic Labeling on Hair Shampoo
Deceptive Organic Labeling on Hair Shampoo
 
Marketing to Children
Marketing to ChildrenMarketing to Children
Marketing to Children
 
Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...
Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...
Mark Gale - Consumer Perspectives on Food Labels: Additives, Allergies and Al...
 
Transparency and Choice: Winning With Today's Consumers
Transparency and Choice: Winning With Today's ConsumersTransparency and Choice: Winning With Today's Consumers
Transparency and Choice: Winning With Today's Consumers
 
Ethics in food and public health safety in bangladesh
Ethics in food and public health safety in bangladeshEthics in food and public health safety in bangladesh
Ethics in food and public health safety in bangladesh
 
Do Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic VegetableDo Producers and Consumers Care about Certification Label on Organic Vegetable
Do Producers and Consumers Care about Certification Label on Organic Vegetable
 
Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...
Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...
Grenada AgriTourism Policy Setting Workshop: Jimmy Lindsay " Demand and suppl...
 
Packer Panel
Packer PanelPacker Panel
Packer Panel
 
Fair Trade USA's New Impact Measurement and Management Framework
Fair Trade USA's New Impact Measurement and Management FrameworkFair Trade USA's New Impact Measurement and Management Framework
Fair Trade USA's New Impact Measurement and Management Framework
 
VF2018 Pitch: Very Good Butchers
VF2018 Pitch: Very Good ButchersVF2018 Pitch: Very Good Butchers
VF2018 Pitch: Very Good Butchers
 
Case Study: Natureview Farm
Case Study: Natureview FarmCase Study: Natureview Farm
Case Study: Natureview Farm
 

Viewers also liked

EdComs Science in a Box report for BIS
EdComs Science in a Box report for BISEdComs Science in a Box report for BIS
EdComs Science in a Box report for BISRodie Akerman
 
Mahatsorriak.org: bideoak txertatu
Mahatsorriak.org: bideoak txertatuMahatsorriak.org: bideoak txertatu
Mahatsorriak.org: bideoak txertatuasapala
 
Reporte Diario Bursátil del 04 de Julio del 2016
Reporte Diario Bursátil del 04 de Julio del 2016Reporte Diario Bursátil del 04 de Julio del 2016
Reporte Diario Bursátil del 04 de Julio del 2016Grupo Coril
 
PROGRAMA 47 CERTAMEN CORAL DE TOLOSA
PROGRAMA 47 CERTAMEN CORAL DE TOLOSA PROGRAMA 47 CERTAMEN CORAL DE TOLOSA
PROGRAMA 47 CERTAMEN CORAL DE TOLOSA cordexativa
 
Unimagazine: Democrazia Digitale e Studenti
Unimagazine: Democrazia Digitale e StudentiUnimagazine: Democrazia Digitale e Studenti
Unimagazine: Democrazia Digitale e StudentiRoberto Chibbaro
 
issue april17 Sheet 3 (1)
issue april17 Sheet 3 (1)issue april17 Sheet 3 (1)
issue april17 Sheet 3 (1)Charles Camp
 
Robonomics: benefits, challenges and solutions
Robonomics: benefits, challenges and solutionsRobonomics: benefits, challenges and solutions
Robonomics: benefits, challenges and solutionsStanislav Ivanov
 
Resume Monae Laney-1
Resume Monae Laney-1Resume Monae Laney-1
Resume Monae Laney-1Monae Laney
 
CONF. 204 - Conditions et mise en œuvre des bénéfices d’un projet Agile
CONF. 204 - Conditions et mise en œuvre des bénéfices d’un projet AgileCONF. 204 - Conditions et mise en œuvre des bénéfices d’un projet Agile
CONF. 204 - Conditions et mise en œuvre des bénéfices d’un projet AgilePMI-Montréal
 

Viewers also liked (16)

Presentazione
PresentazionePresentazione
Presentazione
 
Poema madre
Poema madrePoema madre
Poema madre
 
CV Palesa
CV PalesaCV Palesa
CV Palesa
 
CBS Radio Presentation
CBS Radio PresentationCBS Radio Presentation
CBS Radio Presentation
 
EdComs Science in a Box report for BIS
EdComs Science in a Box report for BISEdComs Science in a Box report for BIS
EdComs Science in a Box report for BIS
 
Ryan_resume
Ryan_resumeRyan_resume
Ryan_resume
 
Mahatsorriak.org: bideoak txertatu
Mahatsorriak.org: bideoak txertatuMahatsorriak.org: bideoak txertatu
Mahatsorriak.org: bideoak txertatu
 
Reporte Diario Bursátil del 04 de Julio del 2016
Reporte Diario Bursátil del 04 de Julio del 2016Reporte Diario Bursátil del 04 de Julio del 2016
Reporte Diario Bursátil del 04 de Julio del 2016
 
PROGRAMA 47 CERTAMEN CORAL DE TOLOSA
PROGRAMA 47 CERTAMEN CORAL DE TOLOSA PROGRAMA 47 CERTAMEN CORAL DE TOLOSA
PROGRAMA 47 CERTAMEN CORAL DE TOLOSA
 
Unimagazine: Democrazia Digitale e Studenti
Unimagazine: Democrazia Digitale e StudentiUnimagazine: Democrazia Digitale e Studenti
Unimagazine: Democrazia Digitale e Studenti
 
issue april17 Sheet 3 (1)
issue april17 Sheet 3 (1)issue april17 Sheet 3 (1)
issue april17 Sheet 3 (1)
 
lagoon Plat (1)
lagoon Plat (1)lagoon Plat (1)
lagoon Plat (1)
 
Robonomics: benefits, challenges and solutions
Robonomics: benefits, challenges and solutionsRobonomics: benefits, challenges and solutions
Robonomics: benefits, challenges and solutions
 
Modelo1
Modelo1Modelo1
Modelo1
 
Resume Monae Laney-1
Resume Monae Laney-1Resume Monae Laney-1
Resume Monae Laney-1
 
CONF. 204 - Conditions et mise en œuvre des bénéfices d’un projet Agile
CONF. 204 - Conditions et mise en œuvre des bénéfices d’un projet AgileCONF. 204 - Conditions et mise en œuvre des bénéfices d’un projet Agile
CONF. 204 - Conditions et mise en œuvre des bénéfices d’un projet Agile
 

Similar to BCMU

Innovate or die: predictions for the food industry in 2017
Innovate or die: predictions for the food industry in 2017Innovate or die: predictions for the food industry in 2017
Innovate or die: predictions for the food industry in 2017Zoë Wilkins
 
Cascadian Farm Situation Analysis
Cascadian Farm Situation AnalysisCascadian Farm Situation Analysis
Cascadian Farm Situation Analysistjryan44
 
Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1Los Angeles Southwest
 
Dole foods south carolina final presentation
Dole foods south carolina final presentationDole foods south carolina final presentation
Dole foods south carolina final presentationLos Angeles Southwest
 
Organic Food Industry pt 6 of 6
Organic Food Industry pt 6 of 6Organic Food Industry pt 6 of 6
Organic Food Industry pt 6 of 6Monika Somogyi
 
Supply Chain Management of Locally-Grown Organic Food: A Leap Toward Sustaina...
Supply Chain Management of Locally-Grown Organic Food: A Leap Toward Sustaina...Supply Chain Management of Locally-Grown Organic Food: A Leap Toward Sustaina...
Supply Chain Management of Locally-Grown Organic Food: A Leap Toward Sustaina...Cognizant
 
Week 9 - Farm Bill and Food Labels
Week 9 - Farm Bill and Food Labels Week 9 - Farm Bill and Food Labels
Week 9 - Farm Bill and Food Labels JenSantry
 
Unethical practices during food production
Unethical practices during food productionUnethical practices during food production
Unethical practices during food productionShirini Prathigadapa
 
Organic foods, mercado del campo a la boca 1
Organic foods, mercado del campo a la boca 1Organic foods, mercado del campo a la boca 1
Organic foods, mercado del campo a la boca 1Carmen Hevia Medina
 
EXPERIENCE BRIEF PRESENTATION
EXPERIENCE BRIEF PRESENTATIONEXPERIENCE BRIEF PRESENTATION
EXPERIENCE BRIEF PRESENTATIONMarissa Schlomer
 
AheadRace eLearning Module # 02 - Growth and Opportunity in the Organic Sector
AheadRace eLearning Module # 02 - Growth and Opportunity in the Organic SectorAheadRace eLearning Module # 02 - Growth and Opportunity in the Organic Sector
AheadRace eLearning Module # 02 - Growth and Opportunity in the Organic SectorSatyavardhan Reddy
 
2019 06 food review indonesia
2019 06 food review indonesia2019 06 food review indonesia
2019 06 food review indonesiaIngredion
 
wholefood market (case no. 7)
wholefood market (case no. 7)wholefood market (case no. 7)
wholefood market (case no. 7)marium vohra
 
Urban Food Systems for better diets
Urban Food Systems for better dietsUrban Food Systems for better diets
Urban Food Systems for better dietsFrancois Stepman
 
Organic Food Industry pt 5 of 6
Organic Food Industry pt 5 of 6Organic Food Industry pt 5 of 6
Organic Food Industry pt 5 of 6Monika Somogyi
 

Similar to BCMU (20)

Innovate or die: predictions for the food industry in 2017
Innovate or die: predictions for the food industry in 2017Innovate or die: predictions for the food industry in 2017
Innovate or die: predictions for the food industry in 2017
 
Cascadian Farm Situation Analysis
Cascadian Farm Situation AnalysisCascadian Farm Situation Analysis
Cascadian Farm Situation Analysis
 
Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1Dole foods south carolina final presentation 1
Dole foods south carolina final presentation 1
 
Dole foods south carolina final presentation
Dole foods south carolina final presentationDole foods south carolina final presentation
Dole foods south carolina final presentation
 
Organic Food Industry pt 6 of 6
Organic Food Industry pt 6 of 6Organic Food Industry pt 6 of 6
Organic Food Industry pt 6 of 6
 
Supply Chain Management of Locally-Grown Organic Food: A Leap Toward Sustaina...
Supply Chain Management of Locally-Grown Organic Food: A Leap Toward Sustaina...Supply Chain Management of Locally-Grown Organic Food: A Leap Toward Sustaina...
Supply Chain Management of Locally-Grown Organic Food: A Leap Toward Sustaina...
 
Week 9 - Farm Bill and Food Labels
Week 9 - Farm Bill and Food Labels Week 9 - Farm Bill and Food Labels
Week 9 - Farm Bill and Food Labels
 
Unethical practices during food production
Unethical practices during food productionUnethical practices during food production
Unethical practices during food production
 
Agriculture Abroad
Agriculture AbroadAgriculture Abroad
Agriculture Abroad
 
Genetically modified organisms
Genetically modified organismsGenetically modified organisms
Genetically modified organisms
 
Organic foods, mercado del campo a la boca 1
Organic foods, mercado del campo a la boca 1Organic foods, mercado del campo a la boca 1
Organic foods, mercado del campo a la boca 1
 
October 2011 ASB
October 2011 ASBOctober 2011 ASB
October 2011 ASB
 
EXPERIENCE BRIEF PRESENTATION
EXPERIENCE BRIEF PRESENTATIONEXPERIENCE BRIEF PRESENTATION
EXPERIENCE BRIEF PRESENTATION
 
AheadRace eLearning Module # 02 - Growth and Opportunity in the Organic Sector
AheadRace eLearning Module # 02 - Growth and Opportunity in the Organic SectorAheadRace eLearning Module # 02 - Growth and Opportunity in the Organic Sector
AheadRace eLearning Module # 02 - Growth and Opportunity in the Organic Sector
 
2019 06 food review indonesia
2019 06 food review indonesia2019 06 food review indonesia
2019 06 food review indonesia
 
wholefood market (case no. 7)
wholefood market (case no. 7)wholefood market (case no. 7)
wholefood market (case no. 7)
 
Urban Food Systems for better diets
Urban Food Systems for better dietsUrban Food Systems for better diets
Urban Food Systems for better diets
 
Organic Food Industry pt 5 of 6
Organic Food Industry pt 5 of 6Organic Food Industry pt 5 of 6
Organic Food Industry pt 5 of 6
 
12733901.ppt
12733901.ppt12733901.ppt
12733901.ppt
 
Myth and Reality: Organic Versus Non-Organic Food and Farming
Myth and Reality: Organic Versus Non-Organic Food and Farming Myth and Reality: Organic Versus Non-Organic Food and Farming
Myth and Reality: Organic Versus Non-Organic Food and Farming
 

Recently uploaded

High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikHigh Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikCall Girls in Nagpur High Profile
 
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptxFinTech Belgium
 
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptxFinTech Belgium
 
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure service
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure serviceCall US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure service
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure servicePooja Nehwal
 
The Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdfThe Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdfGale Pooley
 
The Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdfThe Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdfGale Pooley
 
Gurley shaw Theory of Monetary Economics.
Gurley shaw Theory of Monetary Economics.Gurley shaw Theory of Monetary Economics.
Gurley shaw Theory of Monetary Economics.Vinodha Devi
 
03_Emmanuel Ndiaye_Degroof Petercam.pptx
03_Emmanuel Ndiaye_Degroof Petercam.pptx03_Emmanuel Ndiaye_Degroof Petercam.pptx
03_Emmanuel Ndiaye_Degroof Petercam.pptxFinTech Belgium
 
Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...
Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...
Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...Call Girls in Nagpur High Profile
 
Basic concepts related to Financial modelling
Basic concepts related to Financial modellingBasic concepts related to Financial modelling
Basic concepts related to Financial modellingbaijup5
 
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...Call Girls in Nagpur High Profile
 
06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf
06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf
06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdfFinTech Belgium
 
The Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdfThe Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdfGale Pooley
 
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...Call Girls in Nagpur High Profile
 
Stock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdfStock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdfMichael Silva
 
20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdfAdnet Communications
 
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...Call Girls in Nagpur High Profile
 
Pooja 9892124323 : Call Girl in Juhu Escorts Service Free Home Delivery
Pooja 9892124323 : Call Girl in Juhu Escorts Service Free Home DeliveryPooja 9892124323 : Call Girl in Juhu Escorts Service Free Home Delivery
Pooja 9892124323 : Call Girl in Juhu Escorts Service Free Home DeliveryPooja Nehwal
 
Log your LOA pain with Pension Lab's brilliant campaign
Log your LOA pain with Pension Lab's brilliant campaignLog your LOA pain with Pension Lab's brilliant campaign
Log your LOA pain with Pension Lab's brilliant campaignHenry Tapper
 
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Bookingroncy bisnoi
 

Recently uploaded (20)

High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikHigh Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
 
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx
 
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
05_Annelore Lenoir_Docbyte_MeetupDora&Cybersecurity.pptx
 
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure service
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure serviceCall US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure service
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure service
 
The Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdfThe Economic History of the U.S. Lecture 20.pdf
The Economic History of the U.S. Lecture 20.pdf
 
The Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdfThe Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdf
 
Gurley shaw Theory of Monetary Economics.
Gurley shaw Theory of Monetary Economics.Gurley shaw Theory of Monetary Economics.
Gurley shaw Theory of Monetary Economics.
 
03_Emmanuel Ndiaye_Degroof Petercam.pptx
03_Emmanuel Ndiaye_Degroof Petercam.pptx03_Emmanuel Ndiaye_Degroof Petercam.pptx
03_Emmanuel Ndiaye_Degroof Petercam.pptx
 
Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...
Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...
Booking open Available Pune Call Girls Talegaon Dabhade 6297143586 Call Hot ...
 
Basic concepts related to Financial modelling
Basic concepts related to Financial modellingBasic concepts related to Financial modelling
Basic concepts related to Financial modelling
 
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
Top Rated Pune Call Girls Viman Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Sex...
 
06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf
06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf
06_Joeri Van Speybroek_Dell_MeetupDora&Cybersecurity.pdf
 
The Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdfThe Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdf
 
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
VVIP Pune Call Girls Katraj (7001035870) Pune Escorts Nearby with Complete Sa...
 
Stock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdfStock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdf
 
20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf
 
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
Booking open Available Pune Call Girls Wadgaon Sheri 6297143586 Call Hot Ind...
 
Pooja 9892124323 : Call Girl in Juhu Escorts Service Free Home Delivery
Pooja 9892124323 : Call Girl in Juhu Escorts Service Free Home DeliveryPooja 9892124323 : Call Girl in Juhu Escorts Service Free Home Delivery
Pooja 9892124323 : Call Girl in Juhu Escorts Service Free Home Delivery
 
Log your LOA pain with Pension Lab's brilliant campaign
Log your LOA pain with Pension Lab's brilliant campaignLog your LOA pain with Pension Lab's brilliant campaign
Log your LOA pain with Pension Lab's brilliant campaign
 
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
 

BCMU

  • 1. Welcome to the 2007 Marketing Case Competition Judge: Martin Westerman Date: March 5 th 2007
  • 2. Angela Rennert Miki Naganuma Samantha Wilder Tony Le Heidi Myhre
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Current Organic Food Industry Source: OTA’s 2006 Manufacturer Survey. Category and growth estimates derived from survey responses, Nutrition Business Journal ’s organic industry model, SPINS retail data, and other sources. Organic foods have shown fairly consistent annual growth rates of 15% to 21% 18.3 $1,360 Bread & Grains 13.2 $1,940 Beverages 23.6 $2,140 Dairy 10.9 $5,369 Fruits & Vegetables Growth % Sales (M) Organic Food Categories
  • 13.
  • 14.
  • 15. Current Marketing for Products *Website* *Reliance on brand name*
  • 16.  
  • 17.
  • 18.