The New Social Media DarlingDivya Sangwan| Business Manager
What is Pinterest ?Why does it matter ?Addictive and why ?Who exactly is pinning ?Why should businesses care ?What can bus...
3
Your       4
5
An image added to                           Set of theme    Pinterest                                based pins           ...
7
Million    Million    Million         Million      Million         Million                 MillionSEP ‘11    OCT ‘11    NO...
Pinterest became the 3rd topmost website by total visits in US                         in March’12*           – Facebook: ...
2. 3        BillionPage Views inMarch ‘’12To over 4. 0        MillionDaily Visitors                       *Source: GA Apri...
Referral traffic as % of total traffic*              JAN ‘12             FEB ‘12                                          ...
Pinterest is generating more referral traffic to websites than    YouTube, Google+ and LinkedIn COMBINED*                 ...
i                 Pinning> 20% of Facebook users are on Pinterest Daily which is            more than 2,000,000 members*  ...
14
Average Minutes Per visitor in a month – Globally (Jan’12)*                                                      21       ...
Simplicity of DesignVisuals take center stageHighly AccessibleSelective FollowingComplimentary to existing social toolsGet...
17
Publications, TV networks                                                        + News outletsBrands + Companies +       ...
Jan’12                                                      Mar’12Men are beginning to PIN too*                        *So...
Month/% in this age range   0-17    18-24     25-35         36-44   45-54          55-64      Over 64   JANUARY 2012      ...
21
BrandingMassive Audience and growing !Increase Brand visibility bysharing yourBrand Experience & Personality              ...
TrafficOf course Referral but Organic too !Image Captions are crawledby Google and pinboardsappear in search results      ...
Customer EngagementAddicted customers/prospects spendinglot of timeConnect with your customerand socialize to build trust ...
What are people doing and what it means to Businesses ?       Expressing through pictures and images relevant to       the...
Learning about and exploring specific or random         topics         Long-term/distant buyers         Searching for and ...
27
Analyseif Pinterest Fits your Business                  Who is your Target Customer ?      What is the core of your busine...
Visual ContentIdentify your most visual contentB2B ?                           Consider these…                            ...
Promote LifestylesPromote what relates to the lifestyle of your customers andnot just your products/services              ...
Business PersonalityShowcase fun activities that your brand participates in                                               ...
Pinteresting BoardsDiscover fun ideas related to your business that are Pinteresting                                      ...
Socialize/ EngageCreate boards in collaboration, host contests, follow others, repin,comment and like pins with your influ...
Optimize PinsKeep SEO in mind while Pinning               Include link to your website/blog             Keyword rich pins/...
Gather Customer InsightsUnderstand your buyer personas by observing their lifestyleView customer pinboards to understand w...
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Pinterest the social media darling

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Pinterest is the hottest social media's rising star which has experienced meteoric growth since its launch in February 2010. It is now the number three most-popular social network in the U.S only behind Facebook and Twitter.

In February'12, it was reported that Pinterest drives more traffic to retail sites than Google+, YouTube and LinkedIn combined, and in Mar'12 we learned that Pinterest drives more traffic to blogs than Twitter. When it comes to engagement, Pinterest is second only to Facebook.

But how can brands and companies utilize this platform to their advantage?

This presentation explains why the interest in Pinterest is at a fever pitch and presents recommendations that might make you consider utilizing its increasingly large user base in your marketing plan.

Key take aways:

• Why the interest in Pinterest?
• What is so addictive about it?
• How to use this one of the fastest ever growing website in history to market your Brand

Published in: Business, Technology
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Pinterest the social media darling

  1. 1. The New Social Media DarlingDivya Sangwan| Business Manager
  2. 2. What is Pinterest ?Why does it matter ?Addictive and why ?Who exactly is pinning ?Why should businesses care ?What can businesses do ? 2
  3. 3. 3
  4. 4. Your 4
  5. 5. 5
  6. 6. An image added to Set of theme Pinterest based pins Pin It Pin Repin Pin Button Board Button that can be Reposting someone placed on websites else’s pin to facilitate sharing on Pinterest. 6
  7. 7. 7
  8. 8. Million Million Million Million Million Million MillionSEP ‘11 OCT ‘11 NOV ‘11 DEC ‘11 JAN ‘12 FEB ‘12 MAR ‘12 Monthly Unique Visits to the site increased by 982% from Sep’11 to Mar’12* Pinterest hit 10 Million US monthly unique visitors mark faster than any website in history** * Source: Compete.com, ** Source: PR Daily 8
  9. 9. Pinterest became the 3rd topmost website by total visits in US in March’12* – Facebook: 7 billion 2 – Twitter: 182 million 3 – Pinterest: 104 million 4 – LinkedIn: 86 million 5 – Tagged: 72 million 6 – Google+: 61 million * Source : Hitwise Report 9
  10. 10. 2. 3 BillionPage Views inMarch ‘’12To over 4. 0 MillionDaily Visitors *Source: GA April 10
  11. 11. Referral traffic as % of total traffic* JAN ‘12 FEB ‘12 * Source : Shareaholic.com 11
  12. 12. Pinterest is generating more referral traffic to websites than YouTube, Google+ and LinkedIn COMBINED* * Source : Shareaholic.com 12
  13. 13. i Pinning> 20% of Facebook users are on Pinterest Daily which is more than 2,000,000 members* * Source : FB App Data 13
  14. 14. 14
  15. 15. Average Minutes Per visitor in a month – Globally (Jan’12)* 21 Twitter 89 Pinterest 17 LinkedIn 405 Facebook 89 8 Myspace Tumblr 3 Google+ Second only to Facebook in engagement * Source : Comscore report 15
  16. 16. Simplicity of DesignVisuals take center stageHighly AccessibleSelective FollowingComplimentary to existing social toolsGetting Popular with not just friendsLesser noise 16
  17. 17. 17
  18. 18. Publications, TV networks + News outletsBrands + Companies + Time MagazinePersonalities Etailers +Direct to consumer sites Whole Foods Mashable Etsy Diet Pepsi Wall Street Journal The Home Depot Volkswagen Unicef Rue LaLa Honda Bloggers West Elm Writers Martha Stewart Artists More like Almost Lowe’s EVERYONE and adding……. 18
  19. 19. Jan’12 Mar’12Men are beginning to PIN too* *Source: Google Double click Ad planner Data 19
  20. 20. Month/% in this age range 0-17 18-24 25-35 36-44 45-54 55-64 Over 64 JANUARY 2012 44 7 28 28 23 7 3 FEBRUARY 2012 3 6 28 28 25 8 3 Aged between 25-54* >$150k $100k - $150k 3% 6% $25kAbove average household $75k - $100k 12% 8%income of $25k - $75k* $25k - $50k 42% $50k - $75k 29% *Source: Google double click Ad planner 20
  21. 21. 21
  22. 22. BrandingMassive Audience and growing !Increase Brand visibility bysharing yourBrand Experience & Personality 22
  23. 23. TrafficOf course Referral but Organic too !Image Captions are crawledby Google and pinboardsappear in search results 23
  24. 24. Customer EngagementAddicted customers/prospects spendinglot of timeConnect with your customerand socialize to build trust andrespect for the brand 24
  25. 25. What are people doing and what it means to Businesses ? Expressing through pictures and images relevant to their lives Buyer Personas Reminding themselves of things they want to do or buy later Near-Future Buyers Sharing & recommending things that they feel others should know Potential Advocates/Influencers 25
  26. 26. Learning about and exploring specific or random topics Long-term/distant buyers Searching for and discovering new or specific things to do, buy, look at or read Immediate BuyersAll act as members of an online word-of-mouth marketing team that’s directing buyers, doers and seekers to your online properties 26
  27. 27. 27
  28. 28. Analyseif Pinterest Fits your Business Who is your Target Customer ? What is the core of your business? Products or Services ? Are your Products/services Visually Appealing or can be ? Do you have more to share than just what you do ? 28
  29. 29. Visual ContentIdentify your most visual contentB2B ? Consider these… Employee/office pictures Blog article pictures Infographic & data charts E-book, book, whitepaper covers Happy customer pictures Brand personality/style/colors/theme 29
  30. 30. Promote LifestylesPromote what relates to the lifestyle of your customers andnot just your products/services 30
  31. 31. Business PersonalityShowcase fun activities that your brand participates in 31
  32. 32. Pinteresting BoardsDiscover fun ideas related to your business that are Pinteresting 32
  33. 33. Socialize/ EngageCreate boards in collaboration, host contests, follow others, repin,comment and like pins with your influencer group 33
  34. 34. Optimize PinsKeep SEO in mind while Pinning Include link to your website/blog Keyword rich pins/boards/descriptions Set yourself visible to search engines 34
  35. 35. Gather Customer InsightsUnderstand your buyer personas by observing their lifestyleView customer pinboards to understand what they areinterested inUse this to fine tune yourbusiness offerings 35
  36. 36. Thank You

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