1. C H E AT S H E E T
26 February - 5 March 2012
creativity + bravery
INNOVATION
AND TRENDS
Barneys Goes Digital:
Barney’s abandons print and takes an all digital approach to catalogs for
its Spring Co-Op collections. The campaign is interpreted into a quirky vid-
eo filled with decked-out models sharing their personal stories and favorite
dance moves. The clothes they’re wearing pop up on the side, linking you to
directly to sku.
Complex
3-5-12
Men are from Foursquare and Women are from Facebook:
Men and women use social media in very different ways according to Helen
Nowicka, head of digital/EMEA social media strategist at Porter Novelli. Us-
ing research conducted across six European countries Nowicka reveals the
motivations at work, as well as outlines four new consumer segments based
on social behaviors and what they mean for brands.
The Next Web
2-12
GoodKarma - Netflix with Baby Clothes:
Chicago-based GoodKarma hopes to mimic the success of the Netflix model
by making children’s wear more accessible to millions of homes every day.
Like Netflix, GoodKarma has a subscription-based model, mailing bundles of
children’s clothing to households seeking to save money, time and the environ-
ment. Monthly rates begin at $19.99 for a bedtime only bundle, or $27 for
.99
everyday wear (the cost of two decent quality outfits).
GOOD
2-27-12
TECHNOLOGY
NASA Cyberattack:
The space agency’s inspector general told Congress this past week that hack-
ers have penetrated NASA’s computers 13 times last year, including one Chi-
na-based breach that gained total access to and control of crucial systems
and employee accounts at the Jet Propulsion Laboratory.
Reuters
3-2-12
Zynga’s New Gaming Platform:
In a gigantic strategic step, Zynga announced today that it is launching a
new Zynga.com destination website where users can play its social games
without going directly through Facebook. 3/2/12
CNN
3-2-12
Ford’s Social Car:
Facebook has recently held what it calls a “hackathon”, or an overnight
creative session, for the Ford Sync system to come up with ways to integrate
Facebook apps and features with Ford cars. The most favorable prototypes
from the session are now in development at Ford’s labs. Some of the high-
lights include automatic “check in” when you shut your vehicle off, search-
ing for nearby restaurants that have been “liked” by Facebook friends, or
streaming a friend’s music into your car.
Forbes
2-29-12
CULTURE
Dior Mag Launched:
Dior is moving beyond the content constraints of social media to show their
global legion of fans a unique behind-the-scenes look at the fashion industry,
through Dior Mag. The website, launched 29/02, features live-streaming of
fashion events and will work in conjunction with the brand’s Twitter feed up-
dates. In addition to the written content, the magazine will be a platform for
high-resolution images and long-form videos.
HypeBeast
2-29-12
How Complex Ideas can be Communicated via Graphics:
The New York Times has joined the social platform Tumblr. The “Lively
morgue” is originally the name of the picture library of the newspaper. Expla-
nations differ as to the origins of that name, but it’s safe to say that the clip-
pings were originally biographical and kept close at hand in case a subject
dropped dead around deadline, requiring an instant obituary. If The New
York Times posted 10 new archival pictures every weekday on Tumblr, just
from their print collection, they wouldn’t have the whole thing online until the
year 3935. To their best estimate, the archive contains 5-6 million prints and
300,000 sacks of negatives.
The Lively Morgue
3-2-12
Santigold’s New Allbum Cover:
Santigold just released the cover art for her new album “Master of My
Make-Believe,” out May 1. For the picture, she hired the photographer Jason
Schmidt to shoot her three ways: as attendants wearing custom bodysuits de-
signed by Alexander Wang in what she calls “Bond-girl, gold of course!”; as
a distinguished army officer in a painting by the artist Kehinde Wiley; and as
a dominating mafia Don in the center — “Some sort of ruler in my own real-
ity,” Santi calls it.
T-Magazine
2-28-12
AGENCY NEWS
Havas Drops Euro RSCG Brand Name, Adds Havas Digital:
CEO David Jones recently revealed a new structure for the Havas, which in-
volves dropping the EURO RSCG name and introducing Havas Digital, an
umbrella brand designed as a commercial entity to help the French group sell
its digital capabilities. Euro RSCG will officially be renamed Havas World-
wide by September 1.
AdAge
3-1-12
MTV Debuts Social TV Mobile App with AKQA:
MTV in partnership with digital agency AKQA, has launched “Under The
Thumb,” a new social TV app. Calling this a “world first”, it will let users
watch MTV content on mobile devices, share it on the go with others, and
then watch those on-demand programs simultaneously with those friends. It
builds on a pretty extensive business that MTV has already established in Eu-
rope, including its own mobile service.
AdWeek
2-28-12
Applebee’s picks Boulder’s Crispin Porter + Bogusky as advertising agency:
Applebee’s Neighborhood Grill & Bar has selected Crispin Porter + Bo-
gusky as its U.S. advertising agency of record. In a release, Applebee’s said
it picked CP+B “for its breakthrough creative style, proven ability to deliver
added relevance to big brands and passion for driving results.”
Denver
3-4-12
SUSTAINABILITY
Issey Miyake’s innovations to be awarded:
Reality Lab is an in-house research and development team formed by Issey
Miyake. As the creator says: “Designers must not think egotistically about
future trends but should consider the problem that is here, now”. The Lab
aims to work with materials that don’t depend on fossil fuels. As a result, its
entire 132 5. line is made from a special polyester derived from pulverizing,
melting and spinning PET in a process that reduces energy consumption and
CO2 emissions by about 80 percent. This year, 132 5 has been nominated
for the Design Museum’s Designer of the Year Award.
CoolHunting
2-28-12
Emergent Behaviors:
In Thomas Jackson’s “Emergent Behaviors” photo series, flying cheese balls
and hovering plastic cups replace nature’s swarming forces. The Brooklyn-
based Jackson, who shot his ongoing series in New York City and upstate
New York, was inspired by “self-organizing emergent systems in nature,” like
termite mounds, locusts, and birds.
GOOD
2-28-12
Will eWaste Collection Be The Next Goldmine Industry:
More than a billion mobile phones are made every year but fewer than
one percent are recycled, experts say, noting that billions of dollars could
be saved if consumers go green. With a 95 percent collection rate for reuse
and remanufacturing, the industry could save over $2 billion on material and
$160 million on energy costs every year in Europe alone.
Physorg
3-1-12