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Innovation & Collaboration

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Innovation vs. Creativity
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Innovation & Collaboration

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This is a presentation I gave at Miami Ad School in DUMBO to a class on digital product development. It focuses on how digital products are ripe for co-creation, which I think (hope?) will be a key element of the future of agencies.

This is a presentation I gave at Miami Ad School in DUMBO to a class on digital product development. It focuses on how digital products are ripe for co-creation, which I think (hope?) will be a key element of the future of agencies.

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Innovation & Collaboration

  1. INNOVATION & COLLABORATION POP 535: DIGITAL PRODUCT CREATION 02/19/2011 @SANEEL
  2. INNOVATORS LOVE USING QUOTES (so I thought I’d embrace the cliche to set things up)
  3. T H E B R I E F TALK ABOUT ANYTHING RELATING TO INNOVATION STEVE PECK, digital genius
  4. D I S C L A I M E R : P A R T O N E THE FIRST ONE FIRED IN BAD TIMES IS THE GUY WITH INNOVATION IN HIS TITLE AD INDUSTRY ADAGE
  5. D I S C L A I M E R : P A R T T W O
  6. T H E B E L I E F AT THE INTERSECTION OF COLLABORATION & INNOVATION MAY JUST LIE THE FUTURE OF AD AGENCIES WISHFUL THINKING
  7. T H E D E F I N I T I O N in•no•va•tion noun the introduction of something new. Merriam-Webster
  8. T H E R E A S O N THE FUTURE COMES FROM THE SLIME RISHAD TOBACCOWALA, Chief Innovation Officer, VivaKi
  9. T H E C H A L L E N G E SOMETHING NEW IS REALLY HARD ANY ORGANIZATIONAL LEADER THINKING ABOUT INNOVATION
  10. T H E O P P O R T U N I T Y NEW IS EASY FOR THOSE OUTSIDE YOUR COMPANY (that’s where collaboration comes in)
  11. COLLABORATION LANDSCAPE
  12. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT
  13. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA STORM MY STARBUCKS DIGG IDEA CONNECT + DEVELOP
  14. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK STORM MY PORTAL STARBUCKS GROUPON KICK- DIGG IDEA STARTER CONNECT PEPSI + REFRESH DEVELOP
  15. CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOP
  16. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOP
  17. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION DELL IDEA WoW DARK LEGO STORM MY PORTAL CUUSOO LOCAL STARBUCKS GROUPON MOTORS KICK- DIGG IDEA STARTER WORD- CONNECT PRESS DEW- PEPSI + REFRESH MOCRACY DEVELOP
  18. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION LEGO WHERE CUUSOO LOCAL AGENCIES MOTORS WORD- ARE PRESS DEW- FOCUSED MOCRACY
  19. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION WHERE THE WHERE BIGGER AGENCIES AGENCY ARE OPPORTUNITY FOCUSED MAY BE
  20. + CONTROL CROWD- GROUP CO-CREATION SOURCING ACHIEVEMENT + COLLABORATION PLATFORM / COMMUNI- COMMUNITY CATION SOLUTIONS SOLUTIONS
  21. WILL LIKELY D I G I TA L BE THE FIRST PRODUCT FORAY INTO CREATION CO-CREATION AT AGENCIES
  22. WHY CO-CREATION IS BECOMING INCREASINGLY IMPORTANT TO CLIENTS
  23. CONSUMERS USURP PRODUCTS WITHOUT INVITATION ANYWAY
  24. COLLABORATIVE CONSUMPTION IS MAKING PRODUCT SERVICE SYSTEMS A MORE COMMON BUSINESS MODEL (in which consumers demand control)
  25. SOON THE DIFFICULTY OF CONSUMER OR INDUSTRY RESEARCH WILL OUTWEIGH THE DIFFICULTY OF CO-CREATION
  26. craigslist CREATING VALUE FROM EARNING CUSTOMER EFFORT WILL BE THE MOST DISRUPTIVE FORCE IN BUSINESS OVER THE NEXT FEW YEARS
  27. PLATFORMS MAKE APPEALING BUSINESS MODELS EVEN FOR THOSE THAT NEVER SAW THEMSELVES THAT WAY
  28. PLATFORMS MAKE APPEALING BUSINESS MODELS EVEN FOR THOSE THAT NEVER SAW THEMSELVES THAT WAY “You don’t want your phone to be an open platform” 2007
  29. WHY DIGITAL PRODUCT CREATION IS AN APPEALING TYPE OF AGENCY INNOVATION
  30. AGENCIES ALREADY HAVE PERMISSION TO IDEATE HERE
  31. DIGITAL PRODUCT CREATION REQUIRES TALENT THAT IS AT ODDS WITH CORPORATE DARRELL WHITELAW, fo un de r M IR CULTURE
  32. AGENCY REVENUE CAN STILL COME FROM CLIENT MARKETING EXPENSES (unlike core product creation)
  33. IT’S AN OPPORTUNITY TO SERVE AS A PARTNER INSTEAD OF A VENDOR TO CLIENTS (betacup was going to happen anyway)
  34. CLIENTS DOING MORE CO-CREATION + YOU& ME AGENCIES MAKING DIGITAL PRODUCTS = STAYING + INCREASING EASE WITH WHICH TO EMPLOYED* C O L L A B O R AT E OVER CODE & UX
  35. CLIENTS DOING MORE CO-CREATION + YOU& ME AGENCIES MAKING DIGITAL PRODUCTS = STAYING + INCREASING EASE WITH WHICH TO EMPLOYED* C O L L A B O R AT E OVER CODE & UX *SEE EARLIER DISCLAIMER ABOUT WISHFUL THINKING
  36. THANKS (for listening... and fulfilling my pipe dream of the future)

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