Swot Analysis On Bakery

Swot Analysis On Bakery
Target marketing strategy
In Malaysia, modern classic bakery has experienced a rapid growth. People who are searching for the desserts or cakes have
increased form year to year. Therefore, this trend may give Friendship Bakery to have an opportunity to achieve the company goals.
Friendship Bakery allocates at Gong Badak, Kuala Terengganu. In order to achieve the company objective, we need to do some
researches on the marketplace so that we can detect the target market:
Figure 5.1: 3 Segmentation of Target Marketing Strategy.
5.2 Marketing mix
5.2.1 Product/service strategies
Friendships Bakery mastered in making high class pastries and crepe cake. It's a guarantee achievement since all staff is trained well.
The illustration below depicts ... Show more content on Helpwriting.net ...
When I travel to Europe with some of my friends. I have purchased some special creep cake for my friends and all of them asked me
to buy the cake product form them. After we taste the creep cake, the taste is beyond your imagination, it is very delicious and
different from other cake that can be found in Malaysia. So I try to get the recipe from the shop that I bought the cake. After I return
back from my travelling, I start to bake it at my house and that baked cake i give it as a sample to all my friend, students and
neighbours to ask for their opinion on how it tastes. What I got is a very good and positive feedback from them. After that, it clinch
my mind that what about I open up my own caked and bakery business. So I start surveying for price of machine, cakes and baked
goods, ingredients and all the innovation and information I gathered in order to begin this business. Before the Friendship Bakery is
open in Gong Badak. My sister and I start selling homemade cake in front of the university, and the night market. While working on
the initial business plan for Friendship Bakery. I held to focus on two groups of targeted market. Firstly is the student in Gong Badak.
Secondly, are the locals here in Gong Badak. Each group has between 8 and 10 person. This group focus more on the product taste
and preference. So, I have also prepared a list of questions and information then it will be distribute to both two group. I
... Get more on HelpWriting.net ...

Sample Resume : Owning A Bakery
Caitlyn Camp 1.27.16 English Research Paper
Owning A Bakery
What does it take to make a bakery on your own? Find out in my research paper on bakery owning. The learning, the skills, the
education requirements. Today you'll know it all. Find out the in's and out's of business in sweets. This sweet business gives me the
creative control because as Buddy Valastro says "I'm the Boss of this Bakery." Many people wonder "What if I don't have the
education requirements for that job?" well let me tell you it's as easy as 1,2,3. Most bakery owners have a Bachelor's Degree in a
Business field of colleges such as Marketing or Entrepreneurship (Denton, M, Jan. 2015). All you need education wise is a good idea
of how to work with money well. Experience in baking is key to this career field. You should have a good idea of how the product
tastes which requires a few testings. Experience is key you will want to try different parts of baking if you open a bakery. You'll need
to work with fondant, icing, piping techniques, and especially quick substitutes.
These are important to know how to do if your business is in the desert field. One way to get good at these aspects of experience is to
job shadow.
Job shadowing is to find a shop/person who works in that field and ask them if you can follow

Case Study Of Greyston Bakery
The new CEO appears to have much more corporate business experience than the previous CEO. Should this be a concern for the
corporation?
Although at first thought, it may appear a person having more corporate experience with this company could be a cause to be
alarmed, but this is not necessarily true. An effective CEO would possess many attributes in the working world, corporate business
experience should be considered one of the top required attributes. Mike Brady, the new CEO of Greyston Bakery, not only had
corporate business experience, but also had the passion and experience in the social and food business. Mr. Brady held the many
qualities necessary to support the mission of this company (Zen Peacemakers International, n.d.). Therefore, ... Show more content
on Helpwriting.net ...
Explain your position.
Traditionally, the key focus of a business is to make money. The more money a business makes, the better for the company. However,
some businesses, like Greyston Bakery, have found a way to make a profit while investing in the future by being attentive to the
needs of society. As I mentioned earlier, by taking an interest in the future of the society, more people will notice and therefore attract
more diversified consumers to the company.
Transforming employees' lives enables those employees to rise above and possibly give them a chance they may have never had
without these businesses giving the less fortunate an opportunity for education and training (Stanwick & Stanwick, 2016). By
investing in those that may have faced some or many obstacles in their lives, provides an additional purpose for the company. At the
same time, the employees gain knowledge and become a value to the society by returning the morals they have acquired from the

What Are The Strengths And Weaknesses Of Breadtalk
Introduction
Founded in July 2000 in Singapore by George Quek and his wife, Katherine Lee, BreadTalk Group Limited ("BreadTalk" or the
"Group") started off as a promising company specialised in the bakery business that was best known for its signature floss buns.
Three years later, it had rapidly expanded into a major food retailer and was listed on the Singapore Stock Exchange in 2003. With
the goal of becoming a global, trend–setting and lifestyle brand that focuses on food and beverage, BreadTalk started venturing and
introducing new food culture and flavours to the market. Supported by over 7000 global staff base to date, the Group operates 917
outlets of boutique bakeries, restaurants and food atriums across 17 countries, namely Singapore, ... Show more content on
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Unlike Food Republic, these chains have discount cards to build on customer loyalty and they have a broader reach to consumers as
they operate more outlets in Singapore. Its largest competitors, Kopitiam, have even catered to the Muslin community by opening
Banquet, a full–fledged Halal food court (scribd). On the other hand, the closest competitors of its restaurant business segment are
Crystal Jade and Imperial Treasure restaurants, both of which offer a similar dining concept at comparable prices. Meantime, new
entrants and existing bread firms like Four Leaves, Prima Deli Bakery and Bangawan Solo are also competing with BreadTalk
directly to offer more bread selections. Similar product offerings are easily imitated at highly competitive prices which will
significantly affect BreadTalk's revenue of the sales of bread. Lastly, threat of product substitutes is present for the Group as
customers face low switching cost for takeaway snacks from joints such as Old Change Kee and Mr.

Perjury
PERJURY
WHAT IS PERJURY?
Perjury is the "willful and corrupt taking of a false oath in regard to a material matter in a judicial proceedings." It is sometimes
called "lying under oath" i.e., deliberately telling a lie in a courtroom after having taken an oath to tell the truth. It is important that
the false statement be material to case at hand, means that false statement could effect the outcome of the case. It is not considered
perjury, for example : to lie about age unless age is a key factor in proving the case.
Perjury can be used as a threat. Although, perjury is a very serious crime under state and Federal laws, and while prosecutors often
threaten prosecution, the member of actual prosecution for perjury is tiny. The ... Show more content on Helpwriting.net ...
The allegation that, Zaheera Sheikh took money to retract her statement is open to judicial scrutiny. Witnesses turning hostile in
several cases take not only the courts for a __ but Justice itself.
Zaheera Sheikh is not a only example of someone allegedly having committed "perjury" there are majority of cases in which
witnesses give false evidence or retract their statements at a later stage, which results in the accused being acquitted.
If the Indian courts started taking action against falsehood the case of perjury would outnumber all other categories of cases. But the
Best Bakery Case, as indeed the Jessica Lal Murder Case, have become high profile and are therefore being highlighted and
discussed in detail.
Under section 191, of the Indian Penal Code, perjury is defined as "giving false evidence". The person is prosecuted to have given
false statement at some point, but hardly anyone, including legal experts, can recall a single case before Best Bakery Case and the
Jessica Lal murder case in which a person was prosecuted for making a false statement before the court.
Under section 191 of the IPC, an affidavit is evidence and a person swearing to a false affidavit is guilty of perjury, which is
punishable of imprisonment which may extend to seven years.
However, action against making a false statement should be

Epilogue Of Augustus's Mistake
As Augustus down walked the dusty old road he noticed something, most of the shops that lined the edges of the road were closed.
The food priced probably rose again he thought. Whenever the food price rose, numerous shops close down. Augustus considered
himself lucky that he didn't have to move.
As he walked inside the bakery, the smell of fresh baked bread made his stomach grumble with anticipation. When he walked into the
back of the bakery he saw his father cutting the dough into little squares and putting them in an oven.
"Hey dad!" He yelled across the deafening roar of the oven.
"Auggie!"
Augustus had been gone for about a month working at a factory that made clothes. The clothes that they made were sent to the rich
people and other countries. ... Show more content on Helpwriting.net ...
Auggie was sent there to earn some money for the family. A good thing about the factories is that they provide food and a living
space. The money that Augustus made was enough to support the family for about a week.
Augustus's job at the bakery was to get water, wood and buying supplies at the market. His father kneaded the dough and made loafs
of bread. His step–mother made the pastries and the cakes. His older step–sister Caroline helped Augustus with his work and put the
frosting on the cakes. The whole family worked well together like a well oiled machine.
Augustus always thought of his mother before he went to sleep. He always dreamed of her. He could see her lying in the bed talking
to her husband in hushed tones. But this was 8 years ago when Augustus was only 4, how did he remember it so vividly? He always
woke up wanting to go back to sleep, not because he was tired though.
As the days dragged on, all of his dreams became more vivid. He once had a dream that he was in a war and he got shot in the arm,
he cried out in pain and woke up, The dream had seemed so

Bakery and Bread Talk
Analysis of Bread Talk's Marketing Strategies 1. Introduction Bread Talk started up in Singapore in 2000, which gives priority to
invest bread and cake shop with high–quality goods. It's also the first brand of bread and cake industry in Singapore. In 2002, Bread
Talk has owned more than 80% of the popularity in people of Singapore, meanwhile, it has been honored with the best brand, the
most famous brand, the most potential enterprise and so on. In 2003, Bread Talk was allowed to come into the stock exchange of
Singapore. It has set up 23 stores in Singapore in just a few years. Each shop designs with modern interior decoration, the most
spectacular and compare with other bakeries which manage with general factory distribution mode, the ... Show more content on
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61). For Bread Talk, this changing tendency means that do not worry too much about the different tastes of each persons. But if Bread
Talk wants to exist in Global market for a long time, it must cater to global consumer tastes. Technological Innovations "Technology
is primary productive forces", said by Deng Xiaoping (1988). Only advance in technology could enhance the production efficiency.
For Bread Talk, innovations of the technology will not only reduce costs but also improve goods quality. More high–quality goods
will be produced in less time. For another thing, advance in transportation technology make food much fresher. In addition, with the
improvement of communication and information processing, it is feasible to develop international business. To be specific, Bread
Talk has a possibility to open new branches in the global. Management across Cultures As we know, every area has own custom and
it must have differences on tastes. Faced with this condition, Bread Talk which is a service oriented brand likely get more benefits
from it. Diverse cultures require different goods. Bread Talk spares no effort on developing diversity of bread and cakes will attract
more people to buy it. Then, Bread Talk offers the service of

Bakery: S Five Forces Analysis: Marsha's Bakery
Porter Five Forces Model
Porter Five Forces Model illustrates tools used to effectively analyse businesses within the industry with regards to their profitability
strategies in the economy. It is a powerful and useful because it helps you get a thorough understanding of both the strengths and
weaknesses of the current competitive position, and the strength of a position you are considering moving into. These tools:
Bargaining Power of Suppliers – Analysing how supplier power forces increase prices.
Bargaining Power of Customers – Analysing how buyer power forces decrease prices.
Competition in the Industry – Analysing competitor capabilities with the industry.
Threat of Substitution – The ease of which products can be substituted. ... Show more content on Helpwriting.net ...
The goods are baked in more of a traditional manner using secret recipes that is unknown to everyone. The unique taste is what
differentiates Marsha's goods to that of its competitors, this inevitably attracts and retains more customers in the long–run. Marsha's
baked goods is produced at an expected standard and cannot be found at any other bakery.
The service offer in the bakery is commendable. Other than being attracted with aromas from the baked goods (in attempts to evoke
pleasurable memories) as you walk in, the customer service is outstanding, compared to that of it competitors.
Advertising through modern technology has proven to be an effective tool to gain a competitive advantage. The business created an
easily accessible web page on the World Wide Web, which can be viewed by potential customers. This website provides essential
contact details of the business and it provides a list of products produced by the bakery. In addition, it provides an option for potential
customers to directly email the business for inquiries, if necessary. In the long–run, the bakery hopes to upgrade the website by
providing options for the customer to securely register themselves, login and actively place an order online. The business also
advertised through the radio, newspaper and

Lakewood Bakery
We stand in opposition to the resolution resolved: freedom of religion protections should not extend to the policies of corporations
and businesses. For our case we would like the word corporations to mean "a large business or organization that under the law has the
rights and duties of an individual and follows a specific purpose"(Merriam Webster). We would also like the word business to be "the
activity of making, buying, or selling goods or providing services in exchange for money"(Merriam Webster). We would like
freedom of religion to be the ability to choose what religion to follow. The debate today should be based on which team can show the
greatest equality. Contention 1 – The rights of private institutions would be devastated if they did not have religious freedoms. ...
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Jack Phillips had a religious conviction to not serve the gay couple, but was not allowed to practice his religion. Making it illegal for
corporations and business to practice religious freedom also limits the beliefs of the employees in those businesses. Lakewood bakery
is a small privately owned bakery, and its owner should be able to practice his religion while he owns his business. Cutting off
religious freedom limits the rights of people like Jack Phillips. Although Jack Phillips is not the only example. Consider for example
Kim Davis who was forced to deny her own religious freedom and grant marriage licenses to same–sex couples or force loosing her
own job. According to NBC News "The Kentucky clerk who was jailed for refusing to issue marriage licenses to gay couples". Kim
Davis should not be jailed for practicing her religion, because freedom of religion is a first amendment

The Blue Bakery Book Report
What Are The Causes Of The Success Of The Blue Bakery?
So many factors contribute to success of any business. Having customers and producing quality goods and check and balances are
some factors that contributes to the success of a business. In the book The Blue Sweater the author, Novogratz writes about how she
helped some group of women she met in Rwanda with their bakery business and how it became successful. Attracting customers,
making quality food and accountability were some of the tools Novogratz used in helping the bakery to be successful.
One of the first step Novogratz took was helping the women to look for customers because customers are the backbone of every
successful business. Novogratz had a meeting with the bakery women and

Blackhorse Espresso & Bakery And Bakery
Many know BlackHorse Espresso & Bakery as the spot to grab a quick cup of coffee, a fancy latte, a yummy panini, or get some
studying in. Many, however, probably do not know how this local chain began. BlackHorse Espresso & Bakery is a series of four
small town coffee shops in San Luis Obispo. Since its establishment in 1995 as "Uptown Espresso," BlackHorse is now renamed,
under a new ownership, and has expanded from one to four locations throughout San Luis Obispo. According to AnnMarie Cornejo,
writer for The Tribune, Randy Coates opened the first store, Uptown Espresso, on Higuera Street in 1995. Coates then introduced the
name BlackHorse in 2007. The name is said to be in honor of the legend, O. L. Deloloy, a "poor, immigrant grandfather" who rode
his black horse around Seattle stealing coffee beans from the docks and brewing them into coffee to give to his neighbors. In 2008,
Randy Coates retired and sold BlackHorse to Tom Brown and Greg Hind, who in 2009 proceeded to open a second location in Broad
Street Village (Cornejo, 2011). BlackHorse continued to grow in 2011 when they opened their Foothill location and again in 2013 the
LOVR location opened.
BlackHorse is not just any espresso and bakery; it is a company that prides itself in a strong culture and vision for its aspirations.
According to the company website, BlackHorse's mission statement is to provide the best coffee and customer service by "equipping
[their] baristas with top–of–the–line espresso machines,

Remycake Bakery: A Case Study
The RemyCake bakery created a cohesive team and an established clientele and became a staple within the community. Their
exemplary customer service and the charismatic presence of their founders created a unique work and customer environment.
However, with the recent retirement of the RemyCake bakery founder, a number of issues have arisen. Our Task Force identified the
origin of their organizational issues. The following summary addresses and provides solutions for the RemyCake Bakery's issues of
ineffective leadership style, lack of organizational hierarchy, under–developed employee training program, and poor communication
at all levels. The employee devotion to their charismatic leader served as the motivation to perform. "Unlike Weber's other two types
of authority, charismatic authority relies on personal devotion to the figure that possesses the qualities exalted by the followers"
(Pellegrino, 2010, p. 65). A flat hierarchy became a part of the work culture, but the owner's recent retirement created a void within
the bakery and exposed a leadership deficit. "Charismatic authority is individually based, and when the charismatic leader leaves the
organization, the authority or ability to influence leaves with him or her. Weber believed charismatic authority contributed to unstable
organizations and disorderly transition of power from person to another" (Shockley–Zalabak, 2015, p. 76). The leadership void and
lack of hierarchy began to erode employee commitment and

Costing Method Super Bakery
Super Bakery, Inc. – Costing Methods
Norman Thompson
ACC/561
July 24, 2010
In today's economy the business world has changed tremendously with the advances of computer systems, global competition, and
innovation in technology. Because of these changes businesses compete to keep their products and services profitable as well as
keeping a strong customer base. The main challenges for keeping a business successful are managing the cost of services and
products while keeping the company lean for better profits. Super Bakery (SB) maintains steady profits by keeping the core functions
within the business and outsourcing additional functions. A discussion explaining Super Bakery ways on how the company manages
to maintain a ... Show more content on Helpwriting.net ...
With this system each customer's order cost the same amount to complete causing orders with high profit limits to subsidized orders
with low profit limits making it difficult for Super Bakery to know the true cost for an order. The company changed to the activity–
based costing (ABC) system allowing the managers the ability to recognize the cost and profit margins for each sale. The ABC
system associates the costs with the activities allowing managers the opportunity to access a system that allocates overhead costs that
uses multiple bases. Costs can be traced back to each individual's account regardless of the product provider letting managers know
which products are profitable and which ones are not. The traditional costing system allocates cost to departments or jobs instead of
overhead cost pools. The traditional costing system makes it difficult to know which activity or product is making a profit. The ABC
method is a good fit for Super Bakery. The job order cost system works for SB because it assigns cost to each account identifying
services or products that are profitable. Therefore, access to the company's profits for each individual job and the profitability of the
outsourced activities allows managers to make educated decisions about the company's financial needs. By using financial reports
managers

The Responsibility Project: Greyston Bakery
The Responsibility Project: Greyston Bakery "How good could one brownie be?" (The Responsibility Project 2012). Well in the case
of Greyston Bakery, those brownies can serve the good of the community as well as our appetites. Essentially, Greyston Bakery has
found a sustainable model that uses an ethical foundation to drive its organizational culture and social responsibility. The company
gives back to the community it is located in, and offers people of that community better opportunities for employment that would
undoubted improve the overall health of the community as a whole. As seen in the short film on The Responsibility Project's website,
Greyston Bakery is an impressive company that is succeeding in both a business and ethical context. Baking its brownies has brought
financial health to the company, as it has worked with major retailers like Ben & Jerry's for years. The Bakery then takes its business
model and extends it to cover community development as well. According to the company, it is not just about money, it's about
"what's going on behind the brownie. It's not just a great tasting brownie, but it's supporting a mission" (The Responsibility Project
2012). Here, the social mission and profit mission are intertwined. This aims at not only helping the community at hand, but also
inspiring others to adopt similar models. It is a push to focus on a philosophy of "business for good and not evil" (The Responsibility
Project 2012). In this, the company is making

Management Executive Summary
1. Executive Summary
A comfortable atmosphere provides a place where the customer can work, meet, relax or enjoy a healthy choice of bread. Freshly
brewed coffee, expresso drinks, frozen coffee drinks, specialty teas and other beverages, along with assorted bakery, lunch and desert
items make this a place to go and relax anytime of the day.
2. Current Situation Barriers to Entry
The major barrier to entry for a specialty bakery is the perception that healthy food tastes worse than unhealthy food. Since the
population that would shop exclusively at a specialty bakery is very limited, it would be a huge disadvantage to exclude the general
population based on this negative public perception. Capital requirements would also be a barrier ... Show more content on
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For the five years John was the manager he was able to cut production cost by 17%.
Beside John, James had also hired four other staff that will assist John in executing the plan. Linda Ong has run her own successful
CPA consulting firm for 15 years. Her duties will include the bookkeeping, inventory management and stock fulfilment. Edward runs
his own PR Company and will be assisting the Bread Empire Bakery in its marketing campaigns on a part–time basis.
Ramlah, who had spent her last five years at her family 's store, she was the general employee manager. Her duties at the bakery will
include employee hiring and training, head baker and store management. Ah Guan has worked as a baker for over five years and will
be the head baker. His responsibilities will also include the management of the bakery shopping list.
4. SWOT Analysis Internal Strengths * Well known in restaurants and local grocery stores * Ability to deliver what the market wants
* Solid business reputation in the marketplace * Good quality product and reliable service * Good and recognize location | Internal
Weakness * Some members of our baking staff need more training * More salesperson would help to increase and improve business
* Delivery later than promise * We did not consider those who are gluten–intolerance or other health

Mission Statement Of Gourmet
Acknowledgement
We would like to ACKNOWLEDGR A PERSON WHO HELP US for guidance to approach a company management and provide us
information's regarding their company Mr. Mohd Ismail Who gave us the time out of his busy schedule to nominate and recommend
the sight for visit [gourmet bakery] Mr. Mohd ismail and Muhammad Farhan who provide us the required information, who helps us
a lot and provide us with the necessity details, more over the refer us to Mr.Mohd Ismail And Mr. Muhammad farhan At Sargodha
who also helps us completing our project.
We would specially like to thank sir Hamid cheema who gave us a chance and comprehensive knowledge about strategic tools and
techniques to complete this project. He rarely enhances our knowledge by ... Show more content on Helpwriting.net ...
To build long run relationship with customer by delivering superior value
To provide such product those can increase target market
To become a leader in the bakers industry
To provide the quality product to the target market Situational analysis
1.An Actual External Factor Evaluation Matrix for Gourmet backers
SR#
Opportunities Weight Rating Weight Score
1 Many cities capture / new Markets .09 4 .36
2 Brand Worth .07 3 .21
3 New Market to explore Nationwide and International .04 1 .04
4 Increases population .09 4 .36
5 Increase per capita income .08 3 .24
6 Changing life style .06 3

Case Study On Bakery Business
1. AFTER READING THE CASE STUDY IDENTIFY THE PROBLEMS ENTREPRENEURS FACE WHEN BUILDING AND
RUNNING THEIR BUSINESSES? IS INNOVATION NECESSARY FOR PEOPLE WHO PLAN TO START THE BUSINESS?
ANS: 1
1.) PLANNING: Planning can be problem for entrepreneurs because first they need to decide what they want to do and which
initiative would be good for them while build their business. There can be problem between ideas like if a person has too many
options but he does not know which option would be better for him. This situation is known as dilemma in business. In case study
Wendy and Murray are going to start a bakery business that's why they need to good planning. They need to apply creative ideas.
2.) FINANCIAL ISSUES: After making creative ideas they need to think about capital which they have to arrange. Firstly they need
to make budget. After making budget source will be challenge for them like from which source they can get money for invest in
business. If they ... Show more content on Helpwriting.net ...
Highlights key and recurrent principles: the benefits of an integrated organizational approach, the right climate for creativity,
appropriate incentives for innovators, a structured means of search and a systematic way to convert an opportunity into an
innovation. It implies a broad range of skills development including: team working, communications, coaching, project management,
learning to learn, visioning, change management and leadership. Even though techniques for the development of innovation and
enhancing creativity in individuals are well founded, there are relatively few reports on the practice of mainstreaming creativity in an
organizational setting. Likewise, although the transition from idea to innovation can be systematized, problems arise from customized
applications that involve the management of the change

History Of Bimbo Bakeries US
Bimbo Bakeries USA, headquartered in Horsham, Pennsylvania is the United States affiliate of Grupo Industrial Bimbo, founded in
Mexico City, Mexico. Though Grupo Bimbo is now a multinational corporation, it began as a single family–owned bakery in Mexico
City called "El Molino". Lorenzo Servitje Sendra worked with his father in the family bakery throughout his childhood, but when his
father died in 1936 he had to take over. Lorenzo was educated and ambitious, and together with three of his family members devised
a plan to increase the scope of their business. They bought five delivery vans to deliver their breads, wrapped in plastic to preserve
freshness, to various small stores daily. Customers loved their product and within a few years they had increased production and were
expanding outside of Mexico City.
By 1955 they had a fleet of 100 delivery trucks. They were growing fast and organized their operations as 'Grupo Industrial Bimbo'
in 1965. They were exporting their breads, crackers, cookies and other baked goods to South America, Portugal, and Spain. But the
principals at Grupo Bimbo saw the untapped potential of the huge consumer market in their neighbors to the north, the United States
(Thain, 2015).
A corporate growth trajectory into the U.S. was carefully planned, and with the passage of the North American Free Trade Act in
1994 Bimbo was ready to act. How did this small group of determined people grow a family business into the largest provider

Recruit Select and Induct Staff
PROJECT 1
RECRUIT, SELECT AND INDUCT STAFF
Introduction
Baker's Delight is Australia's most successful bakery in Melbourne CBD. Over the past 20 years, this Australian owned Company has
grown over 70 bakeries across the Melbourne. Every day, in every bakery, Baker's Delight bakers create a range of traditional and
gourmet breads.
All products are baked from scratch, fresh daily on the premises. Baker's Delight is distinctive in appearance, branding, product
quality and customer experience. The company's philosophy underpins every action: Best Environment, Best Service, and Delightful
Product.
The mission of Baker's Delight brand has been built on our ... Show more content on Helpwriting.net ...
It has a written record of physical, mental, social, psychological, and behavioral characteristics of a person should poses in order to
perform the job effectively. For ex, for the job of pastry cook minimum certificate III and 1 year working experience is must. It is a
statement of employee characteristics and qualifications required for satisfactory duties and tasks comprising a specific job or
function. Selection Criteria
Our selection criteria policy is a task to draw up a description of ideal applicant. This is the statement that describes the
qualifications, knowledge, skills, abilities, and experience that are required for a job. Examples of criteria that employers are often
interested in, include: * Ability to communicate effectively * Leadership skills * Team work skills * Willingness to learn * Ability to
solve problems
Selection Criteria of a Baker
To be considered for this Role, you need to be able to meet the following Selection Criteria:– * Ability to be available for work across
the 7 days of the week, which may include evening work and some public holidays (starting times can be as early as 3am) * Work in
a fast–paced team environment * Communicate with customers and staff *

Buddy Valastro's Family Bakery
Buddy Valastro grew up in Hoboken, New Jersey where he progressively improved his culinary skills through his father's bakery.
This being said, Valastro never attended college; however, his passion for the culinary industry was discovered after getting in trouble
at age eleven and being forced to go to work with his father. Here, he started at the bottom by cleaning bowls until he proved himself
to be worthy of cake decorating, four years later. By trying every task in the bakery, Bartolo "Buddy" Valastro gained the experience
and skill to be where he is today. At the mere age of seventeen, his father passed away, and Buddy dedicated himself to continue the
family bakery, now as the fourth generation baker. Due to the Valastro family's commitment

Macaron Bakery
MACARON
_ _ _ _ _ _ _ _OO0OO_ _ _ _ _ _ _ _ _
COLOR UP your life
Lecturer: CRAIG BROGAN
MEMBERS: NGUY ỄN THỊ HỒNG YẾN NGUYỄN HOÀNG ANH LÊ HUỲNH YẾN NHI
CONTENT
Executive Summary page 3 Company Info page 4 Marketing Research page 5 Marketing Plan page 5 Marketing Mix Products page 6
Place page 7 Price page 11 Packaging page 13 Promotion page 15 Positioning page 18 Purchaser page 19 Distribution page 21
Budget page 22 SWOT page 25 Forecast page 26
I. Executive Summary
Introduction:
Macaron is a traditional French cake which The French often use with tea or coffee at dinner or in afternoon tea sessions. We chose
Macaron as our product ... Show more content on Helpwriting.net ...
With the macaron, the formula is not sufficient, it requires technical know how much the "secrets" that not everyone is willing to
share. However, with many years experience we guarantee will give you the most delicious macaron with high quality and suitable
prices. This marvelous recipe has now been recreated by the head pastry chef of MacarOn for the purpose of delighting the pallets of
our customers. 2. Place
Ladurée put its main office in Kumho Asiana Plaza and have a large firm to produce fifteen thousand of which are sold everyday.
Ha Noi, Da nang, HCMC are top 3 cities in which residents have high income and rhythm of life is very colorful differences and
busy. Their needs are how to eat something delicious every time, every where but not too expensive. Moreover, a huge number of
young adults and families want to go out and enjoy the delicious and colorful of food. Consequently, they want to satisfy the great
demand in eatng and drinking to keep going to work and enjoy their life. With high education and salary, people actually aware and
care about what they want and need.In addition, "Macaron" also is the virtual way to express the styles of young citizens toward
social norm, that is, young guys can also show everybody what corlor they like or what flavor they are interested in when they eat
Macaron and children also like eating colorful confectionery .In addition to

Bonkers Bakery Essay
Context o Bonkers Bakery is a bakery store that sells lots of goods for any occasion that consumers will need now or in near future.
The bakery has many competitors within Sioux Falls, with many smaller local bakeries that have great quality, but they aren't near
the level of Bonkers Bakery. The biggest threat to Bonkers Bakery and local shops is large corporations like Wal–Mart who can do
multiple things while they have a bakery for people to stop by and grab some sweets. Bonkers Bakery is a local bakery in downtown
Sioux Falls with many of their consumers at an estimated age group as mid–aged adults. Many consumers believe the cake at
Bonkers Bakery is to die for, whether it's for their wedding or even a small cake to cover up a fight they ... Show more content on
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I have decided that a snapchat filter around Bonkers Bakery would be great to take photos and have people share their treat with
snapchat. The filter has two parts to it; the first part on the top it says "Sweet Temptations," and at the bottom, it has the name of the
bakery with a cake in the background. The reason for "Sweet Temptations" on the snapchat filter is because smelling our store will
give you one of the deepest craving for any watery salivating treat. The main goal of this is trying to make an interest to the younger
population to stop by and acknowledge the store. From there, we hope that the younger generation would walk in for a bite or stop by
with a selfie. We absolutely want people to stop by and purchase an item, but with this options we can do that and grow our name
within social media. We want as many people in the local area to be familiar with our amazing store, so we can get the recognition
we

How To Respond To Stereotypes In A Square
Pressed up against people, strangers no less, and moving as if you are one body in 80 degree heat with over seventy percent humidity
doesn't seem like a whole lot of fun; however, there are certain things that make it worth the uncomfortableness of the situation.
There is such diversity of people, foods, and sounds that it makes everything more interesting and bearable. The beautiful colors and
smells of summer are coupled with the beauty of people and smells of delicious, diverse foods. The fresh fruits and vegetables paint a
rainbow over the otherwise bland colored baskets in which they sit. The gorgeous and intriguing smell of sunflowers and roses fills
the air like perfume. The fascinating sight of strange people wearing strange clothes ... Show more content on Helpwriting.net ...
Going around the Square there is more than just produce and baked goods; there are also people that are trying to sell their message.
There is always a booth, or maybe two, that try to spread their religious opinions by using pamphlets and traditional persuasive
methods. However, there are more than a few captivating individuals who want to share their extremely thought–provoking
performance. Usually, there is a group of elderly women sitting in lawn chairs on one corner of the Square. They are the kind of older
women who have appear harmless and extremely grandma–esque. Except these grandmas hold signs spreading the message of
equality for the LGBTQ+ community. At first, they all just seem like cool grandmas trying their best to protest, but every once in
awhile they will get up from their lawn chairs. They start to sing and dance! They are all connected, not only through the message
they are trying to send, but through the elbow lock they have on each others' arms which prevents them all from falling over. They
are so happy and proud of themselves; it really is a sight to see at least once in a

Analysis Of Shelly 's Bakery House
Shelly 's Bakery House will provide fresh baked goods that taste like those that came from Grandma 's kitchen years ago. Because all
of our products are made fresh daily, walking in our doors will remind you of Grandma 's kitchen. We will provide delivery and set–
up to our local businesses and organizations also.
1.2 Customers
Our target customers will be anyone who misses that fresh made from scratch test that Grandma always provided in her kitchen. We
will service the local communities and businesses needing baked goods quickly. We will provide a baking experience for all people
visiting the area as well as our regular customers.
1.3 What Drives Us
We believe that by offering fresh baked goods every day and offering a delivery and ... Show more content on Helpwriting.net ...
Michelle Boyles has been baking with her families' restaurant for 20 years and has been specializing in baked goods for 15 years.
James Hawks has degrees in business finance and has been operating his own sub–contracting business for 25 plus years.
2.3 Legal Structure
Shelly 's Bakery is a partnership established between lifelong friends, Michelle Boyles and James Hawks.
3. MARKET RESEARCH
3.1 Industry
Shelly 's Bakery House will be joining a wide variety of bakeries in America. These bakeries range in size from small store bakeries
to larger bakeries like Schwebel's or Dunkin ' Donuts depending on your bakery needs. Our bakery will continue to have fresh baked
goods available every day. We will sell our product to the general public as well as business and organizations in the area. We will
offer one thing that none of these other businesses offer and that is to offer delivery and set–up for office and organization meetings
at a low cost to the consumer.
3.2 Customers
Our customers will be able to come in off the streets and have fresh baked goods any time of day. There are many visitors to this area
every day that will come in off the streets looking for fresh baked goods also. We will supply local businesses and organizations their
refreshment needs for meetings in the area. Organizations such as boy scouts and veterans could benefit from our services and baked
goods. Also,

Mission Statement Of Bakery
1). Mission Statement
Leben Group Bakery, strives in providing fresh bake food to the community where it operates. With its commitment to produce
quality bakery products cost effectively, in an environment that is perfectly clean, safe and friendly to both employees and the
community.
The integrity of Leben Group Bakery is on the foundation of the morals of quality products, satisfied customers and consumers, very
careful and concerned employees and the dedications to innovative growth and development. We embark on providing the
community with fresh and nutritive bake products that it has never witnessed before, while protecting and improving the reputation
of bake products and services we provide.
We focus on achieving satisfactory results from our customers, consumers and the community where we operate, with the aim of
expanding beyond this community to nearby community in the next two years and nationally within five years.
2). An Outline for the Business Plan
1.Who is the customer?
Customers are crucial in any business start up, as without them, it will be impossible for the business to survive. As mentioned in the
mission statement, the main customers of Leben Group Bakery are the household in the community where it operates. All families in
this community utilize bake food, especially bread for breakfast, also, bread is added to most ... Show more content on
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We have to spend a substantial amount in developing our customers' base. For example, we will print fliers and this will cost the
business an estimated sum of $2000 dollars. These fliers can be distributed to 10,000 customers, meaning that each customer will
absorb $0.2. In addition to this cost, we need to spend some money for transportation as we get these fliers around. This can be
estimated as $500. This entire process will definitely takes us around two weeks to complete it. A success in this process will put the
business in a very good

Friendship Bakery Swot Analysis
Friendships bakerys' is a bakery located at Gong Badak, Terengganu. We can loosely be described as a modern classic bakerys' where
customers can sit around a bar and watch their desserts, cakes, pastries and beverages being made. Yet, with all the expertise that we
have we specialize more in baking cakes. Friendships bakerys' will hold true to its vision of being a new concept with the classic
looks implemented in the bakerys' in order to become a favourite spot for the people nearby. As reported in the news, business like
cafes and bakery are among the national leader in money spending, Gong Badak as one of the developing district in Terengganu is an
optimal location for launching a new restaurant concept. Friendships bakerys' also hopes to become a destination for the thousands of
tourists, internally local and foreigners to visit it. We plan to manipulate ... Show more content on Helpwriting.net ...
Trends analysis is done on short, medium, long–terms timeframes. Trends analysis always helps to predict the trends like bull market
is where the share pricing increasing and high purchasing demand run and ride until the trends suggested to reversal. For example,
from bull market to bear market. This is will help to see the movement of the trends that will leads profits for investors because
investors will pay attention to a company's financial information, as well as general economic conditions, to accurately predict the
performance of a security or other

Successful Marketing Requires Identifying, Analysing, And...
Successful marketing requires identifying, analysing, and understanding individuals of a target market, and then catering to them
through specialized advertising and promotion methods. Fayemelle's target audience are people aspiring to live a healthier lifestyle,
without depriving themselves of delicious indulgences such as cupcakes. These people are very health cautious, however, they are
not afraid to have cheat days, or find ways to make the foods they love more healthy and enjoyable. While 'health–cautious' people
may be a broad choice for a target audience, it is also a market that can easily be segmented for more effective marketing efforts. For
example, while as a company, Fayemelle's would prefer to profit from all demographics groups, they have have chosen one group
that it feels will benefit most from the services offered through Fayemelle's products. The ideal age for an individual Fayemelle's
markets towards is around 25–50 years old, as this age group is typically more concerned with the condition of their health as they
age. In addition, one is able to stretch the criteria of a health–cautious even more by establishing the types of foods they like to eat.
Common choices are fat–free, organic, gluten–free, or low carbs. Fayemelle's is able to incorporate the needs and wants of this
demographic through its Ditch the Sweets Cupcakes. In addition to the cupcakes' low sugar, Fayemelle's also offers a flour–free
variety to appeal to those wishing to eat

Case Study Of Lakagehuset Bakery
____________________________________________________________________________________________________________
2)
Opportunities:
A good opportunities in order to increase sales and even create more awareness, could be to make it available to order a delivery of
some kinds of cakes, bread etc. for a event. It could be big events, or even small events such that aren't close to Lagkagehuset bakery.
Since it's becoming more and more a norm to order food, luxuries and other products online, Lagkagehuset could expand their
strategies by developing an online store on their webpage. This would be the same way of ordering a delivery as the opportunity as
above, just different, since its not for an special event but rather just for breakfast a morning where the consumer wouldn't want to go
outside and purchase the bread, cakes and so on themselves. This would make them even more differentiated on the market and could
appeal to more customers.
Additionally, since the EU are discussing if the "fødevarelovgivning" is enough, and they are considering ... Show more content on
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Denmark is ranked very high on the list of countries with the highest yearly consumption of coffee per capita. However
Lagkagehuset would experience a great decrease if the many people who purchased their bread or coffee on their way to work in the
morning, habitual pattern changes. This means Lagkagehuset have to focus strongly on their image.
Technological factors
It's hard to determine what technological influences there is on Lagkagehuset, however if they were to establish a better
administrative system, in order to organize their regular and continuous deliveries, it could benefit them in the long run. A more
advanced system always contributes to every industry or company, and it would to Lagkagehuset as well. This, however, wouldn't
have to be a major priority for them since it's not something they are lacking.
Environment

Manual of Operation for Bakery
Table of Contents Page I. Introduction 3 Background of the Business 4 II. The Cinnamon with Peotraco Icing product 5 A. Product
Description 5 B. Raw Materials 5 C. Technical Specifications 6 III. Cinnamon Production Area 6 A. Physical Layout 6 B. Location 7
C. Basic Facilities 7 D. Equipment 8 E. Repairs and Maintenance 8 IV. Staffing 8 V. General Sanitary Standards 9 VI. Processes A.
Production ... Show more content on Helpwriting.net ...
Since it is a prerequisite that the production area must have a comfortable atmosphere, we recommend that additional windows must
be included because it is necessary especially during baking. The temperature increases, during baking, thus there must have an
exhaust vent to maintain a proper working condition. Also, there is a private comfort room available since the baker resides within
the production area. The baker is then tasked to clean his area as well as the production area. Beside the dough mixing bin is a sink,
there the baker is expected to wash his hands every working time to ensure the quality of bread produced. Also, the water used in
baking is sourced in the same sink for easy transferring of water into the mixing bin. There is also a storage area for sacks of flour
near the baker's room. D. Equipment The bakery has different machines and equipments. They have one dough roller machine, an
oven, bread slicer, weighing scale, measuring cups, dough mixing bin, trays/ pan etc. Though during power outages, operations are
interrupted but they can continue to operate in a manual slower pace. Some instances include transferring the interrupted work to the
nearest bakery of his brother/sister to limit the occurrence of yield losses. E. Repairs and Maintenance No formal repairs and
maintenance implemented since proper usage of equipments are applied; they do

Greystone Bakery Eth316 Essay
A Successful Social Enterprise ETH/316 A Successful Social Enterprise Ethical issues can strengthen both people and the
community. Businesses in the community will generate a much more loyal following if they behave in an ethical manner with regard
to the community. In this paper I will describe the ethical issues and how those issues may be used in organizational and personal
issues, and the association between legal and ethical issues shown in the film, Greyston Bakery. The bakery has operated since 1982
and employs convicted felons and homeless people. The company places the profits into a nonprofit foundation that benefits the
entire community (CBS News, 2009). Film Summary The film is about Greyston Bakery in Yonkers, New ... Show more content on
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Secondary Issues The secondary issues are the community programs and employee benefits. The Greyston Foundation, where the
profits are deposited, sponsors many social programs (Liberty Mutual, 2011). Childcare, computer classes, medical clinics, and
housing are a few examples of the good work the foundation is doing. The foundation supports community programs such as
housing, health care, and childcare (Liberty Mutual, 2010). In return the relationship with the community will always be supportive.
Greyston Bakery is making the world a better place by acting as a role model for businesses to help communities be successful.
External Social Pressures Pressures Relevant to Organizational Issues The original vision of the founder set the tone for the bakery's
organizational issues. The open hiring process is a pressure that the organization must deal with. The workers are hired as apprentices
and placed on the brownie line. One–half of the workers quit in a relatively short span of time (CBS News, 2009). The high turnover
rate could be reduced by instituting a background and reference check on each potential employee. This would reduce turnover rates,
improve efficiency, and reduce costs. The company chooses not to do this and still makes a profit, but not as large a monetary profit
as it could. The company sees profit in giving an individual the chance to succeed at employment, thereby succeeding in life.

Victorian Bakery Observation Report
For my stage, I went to the Victorian Bakery in Kalamazoo, MI, that is owned by Maria Brennan. While I was there I did learn some
new things straight from Maria, but learned a lot more just by observing how the bakery and the employees operated. The first
valuable thing that I learned while working at the Victorian Bakery was that employees that work well and get along with each other
will make better products and there will be a better overall atmosphere to the bakery. The whole time I was there, Maria's employees
played music on speakers and joked around with each other, and because of this they all were in great moods and they wanted to be
there to work. Another effect of this that I noticed was that every time a customer came in to the bakery, everyone was in such ...
I quickly learned this when I was helping and watching one of Maria's employees make and roll out their laminated dough. During
this time period, everyone was working very fast to make sure the butter did not soften and that the dough stayed cold enough.
Maria's employee explained that she has to go at the speed that she does, or else she would be there for longer than her eight hour
shift. She explained that she normally had to make around a hundred croissants (especially towards the end of the week), and other
laminated doughs such as chocolate croissants, egg and onion roll, j–pops, and many other items all within her shift. The next
valuable item I learned was that employees want to work for an owner that is willing to teach. A good portion of the time I was there,
Maria's employees always talked about how they loved working for Maria and that she was very knowledgeable and that they loved
learning from her. They did explain that part of the reason why they have worked there for so long was that they always felt like they
were learning and truly enjoyed being in the presence of

Breadtalk Pest Analysis
BreadTalk Group Limited PESTEL, SWOT and the Porter's Five Forces Analysis
1.0 Introduction
The objective of this paper is to analyze some of the information concerning one of the Singapore companies, including the brief
history, PESTEL and SWOT analysis, the Porter's Five Forces analysis, together with the recommendations that can assist the
company to overcome the challenges it might be facing.
The BreadTalk Group Limited is a company listed as Singaporean bakery which was founded in 2000. The company has rapidly
increased and it operates a series of retail outlets whereby it handles a wide range of cakes, bread, pastries and buns. This company
has become a distinctive owner of household brand which has established its presence in the whole world with its restaurant, bakery,
and the food atrium footprints. The company's brand portfolio includes the Toast Box, BreadTalk®, bread society, Din Tai Fung, food
republic, the icing room, RamenPlay, Thye Moh Chan ant the Carl's Jr. in China. The company has the staff strength globally of
70,000 and a network in 17 countries or territories of close to 1000 outlets such as Singapore, Middle East, China and Hong Kong.
The company manages more than 10 Michelin Star ... Show more content on Helpwriting.net ...
All organizations that are within the industry of food processing are forced to cut and innovate costs in order to remain competitive to
block new entrants, because as the new entrants will join the market having lower cost and more clear understanding of customers or
consumer needs by availing more innovative services and products. The increased globalization and the trade barriers has generated
opportunities and challenges to BreadTalk as it can join the market by emerging the companies in countries that are politically stable
to explore new markets especially in the market where bread might be a

Utilitarianism : The Bakery
Utilitarianism
Essentially, all the stakeholders involved should be offered their fair consideration in the business. As the owner of the bakery, if
Nick had chose to overdo his profits and play down his losses, his business would probably continue to flourish as he will be
receiving the loan of $100,000 from East West (EW) Bank. Because of Nick's utilitarianism decision, Gwen and Ted got to keep their
job even though the business at the bakery was struggling due to the slump in economy. And as a result of keeping Gwen, Molly has
extra hands in keeping the bakery intact. Now, when Nick decided to change the business' profits and losses to his benefit in order to
get the loan granted, East West (EW) bank may suffer a loss from it if Nick does not have enough revenue to pay the loan back in the
near future. It is considered ethical for Nick to overdo his profits and play down his losses on his loan application to East West (EW)
Bank since it does the most good and provides the least harm. To put it in a different way, the utilitarianism approach creates the
utmost balance of good over harm for Nick. Despite the fact that Nick forged his business' profits and losses on his loan application,
he managed to lend a helping hand to the other stakeholders and minimize the damage caused.
Kant Ethics
On the other hand, Nick should have dismissed Gwen and Ted as employees at his bakery. It is morally correct because his business
is suffering financially and he is

Lesley Gillespie Biography
Lesley Gillespie, the cofounder of Australia's most successful bakery, Baker's Delight, has shown many, if not all, of the traits
required to be a successful entrepreneur, and is now on the BRW Rich Women 2015 list. In an equal partnership with husband Roger,
her position as joint chief executive puts her on the list of a minority of business owned by women, especially in the 1980's when
Bakers Delight was opened. Though she has said that she has not faced many barriers to being a woman in business, apart from a few
instances, a woman would likely not have made it to be so successful without focus, thinking of those around her, passion, self
motivation and without being a hard worker, all of which are traits required to be an entrepreneur. ... Show more content on
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Bakers Delight has treats for all ages, ranging from fresh bread to finger buns to chocolate croissants, and works to create a family
environment.
When sales and profits weren't going as well, in 1988 Bakers Delight became a franchise. In 1988, Lesley and Roger owned 15
bakeries. They became a franchise after the influx of ones such as KFC and McDonalds. By 1991, had grown to 43 bakeries across
Victoria. In the next two years, Bakers Delight grew to 200 bakeries and ten years later, 600. Now, there are more than 700 bakeries
over three countries, and Bakers Delight is more successful than ever.
Any business, no matter what, is going to fail if the product is not of good quality. You wouldn't watch a poor quality movie, or eat a
meal that wasn't to your taste. So a business needs to work hard to ensure that their produce is of high quality, and Bakers Delight
does so by making their products fresh and in good environments. Through quality food, Bakers Delight has stayed, and remained
Australia's most successful

Bakery Business Plan
Bakery project
Joy Bakery Reform Project
Prepared Expressly for
Ms. Liu Yan
Chairman
Board of Directors
Joy Bakery
Table of Contents
Part I Finding Probiern(s) . . . . . . . I
1. Current Business Analysis . . . . . . . . . . . 1
2. Focus Group Report . . . . . . . . . . . . . . 2
3. SWOT Analysis . . . . . . . . . . . . . . . . 4
Part II Deciding the Project objectives) . . 5
1. Objective SMART Analysis . . . . . . . . . . . 5
PartIII Planning the activities . . . . . . 6
1. Action plan 8 Activity Chart . . . . . . . . . . . 6
2. Cost Breakdown . . . . . . . . . . . . . . . . 8
3. Risk Analysis . . . . . . . . . . . ... Show more content on Helpwriting.net ...
In addition to focus group discussion, 50 questionnaires were also issued to schools and business buildings nearby as well as
neighborhood community at random bases. A list of possible and directed answers was given under each question to facilitate the
survey, this is because interviewees tend to have little patience in responding to open–ended questions.
Questions How often do you visit Joy bakery? □ Quite often □ Once a week □ Seldom How do you feel each time you visit the shop?
□ Satisfied □ Disappointed What do you think about the layout of the shop? □ Professional □ Same as others L1 Uncomfortable What
do you like most about the shop? □ Food quality □ Flavor □ Price □ Service Your opinion about the prices the shop offers? □ Dear □
Fair □ Attractive What service do you expect if the mini market is replaced? □ A coffee restaurant E A fast food restaurant □ A tea
house What is your idea about the future model of our coffee restaurant? □ Swing chairs □ Box seats □ Light music □ Dim lights
What makes you feel disappointed when you come to the shop? □ Limited choice LI No seat L1 Lack uniqueness □ Poor service.
Your suggestion about the business hours? □ Open until 12 pm □ Close at 10 pm as now Do you find the shop assistants helpful? □

Merritt's Bakery
Deciding to invest in a business that will put your skills to work can be tough. Most have the mindset of, "starting from the bottom,
and now you're here." Establishing a business from the ground can be challenging at first, but after years of evolution in the business
can be rewarding. Little did Larry and Bonnie Merritt know, their baked goods would become high demand for the community in
Tulsa, Oklahoma. Starting the business themselves, the Merritt's pursued their business that is still to this day open for the public.
Taking a deeper look into their organizational structures, can create a positive impression that this family worked hard to keep up
with the demand.
1.
Analyzing the division of labor that has evolved at Merritt's Bakery ... Show more content on Helpwriting.net ...
I can see that there is a wide span of control, and adjusting to new situations has become common for Larry and Bonnie. I feel like
this business is flexible in adjusting to new decisions. When their son was hired in, the Merritt's had to adjust to all the new ways of
maintaining quality such as introducing computer systems to track inventory at other stores. There is a high sense of sharing
information with employees of the company. I think that Larry and Bonnie have emphasized their roles in the company by continuing
to train the new people and strive to select only the best to fulfill their bakery

Niche Bakeries
Niche bakeries are becoming more popular though the last few years. These types of bakeries specialize in a certain type of baked
goods and showcase them for their customers as well as having other types of more common baked goods available. This is the type
of business that I would create. My niche bakery would specialize in individual cupcakes and pies as well as baking larger cakes and
pies to order. Local customers will consist of area residents, business owners and students that can easily walk over to the bakeries
location while on lunch break or after school and work to purchase what they want, and with the Internet available, I can expand my
consumer base and ship my goods all over the United States. Customers can place their ... Show more content on Helpwriting.net ...
However, one way to increase revenue, is to offer something the bigger superstores in the area are not. Make the product stand out by
creating those special items like fruit compote filled cupcakes, special flavors not normally offered by the larger stores like Orange
flavored cupcakes. Even offering some gluten free and vegan types of baked goods can bring in increased revenue. Another way to
increase revenue is to offer free samples; welcome customers in with a smile and offer them a free sample of some of the products
available. By doing this, the customer can get an idea and a taste of the product and if they like it they may turn into a return
customer and bring others with them. Also, offering a loyalty program can help to keep repeat customers coming in. Using a stamp
card that offers a free product after so many purchases is one such loyalty program that other bakeries have used in the past that have
worked. And in a small town region such as the one I live in, being a part of the community can go a long way to getting the name of
my business out there and creating a customer base that can increase my revenue. People are more apt to purchase products from
someone they know in order to help support businesses in the community. Profit maximizing Determining the profit maximizing
quantity shows the incremental changes in profit for a company's product. In calculating the profit maximizing quantity I will need
the sales and expense

Krispy Kreme And Dulwich Bakery
As an internationally recognised business, Krispy Kreme is undoubtedly a larger food franchise than Dulwich Bakery, earning its
place in the post–maturity stage of the business lifecycle. Opening its first store in Australia in 1937, Krispy Kreme has since
developed and expanded into more than 200 stores internationally. Over the past year Krispy Kreme has seen a 118% increase in
sales, and this sudden rise in market gain has spiked even more interest into the public. Not only this, but Krispy Kreme's secure and
steady improvement is also a result of advertising in its early stages. The company would spend little to no money on advertising
their product and would send boxes of Krispy Kreme donuts to well populated areas like markets and paper ... Show more content on
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This results in a different set of benefits and disadvantages.
The advantages of a sole proprietorship business include:
The owner can keep all the profits
There is only one boss (can make all of the decisions)
Start–up costs are low
Maximum privacy ensured to the owner
Establishment and operation of business is simple
It is easy to change the legal structure if circumstances change
The disadvantages of a sole proprietorship business include:
The capacity to raise capital is limited
Limited breaks/holidays due to heavy work

Mission Of Macy's Bakery
Today I will analyze the Mission Statement for a Coffee Shop called Macy's Bakery in Flagstaff Arizona through their webpage
appearance and their "About Us" page. Their mission statement is as follows as of www.missionstatments.com:
"Mission Statement Macy's bakery has been proudly serving Flagstaff the finest quality homemade baked goods since 1980. Locally
owned and operated, we serve everything from classic pastries to delicious gluten free & vegan goodies. All of our desserts & breads
are made from scratch the old fashioned way, without the use of any preservatives, dough conditioners or stabilizers. At Macy's
everything we bake is hand crafted with the most important ingredient of all, LOVE. Come see what this Flagstaff Bakery has to ...
Introducing their bakers by name and what they do and what their favorite pastry is in the store
(http://www.macyscoffee.net/component/k2/item/6–meet–the–bakers–brandon.html). That makes the whole experience personal,
even from afar and falls right into their mission statement without coming across to generic or phony. The webpage follows through
with its statement making sure that the visitor is aware that the store has priorities that are stated in the statement that make it unique
and stand out in the crowd of coffee stores in the area. Through the pictures and the Blog that offers insight into previous and actual
topics, gives the customer a chance to engage. The mission statement and the about us page show a direct correlation between the
core values of Macy's Bakery and their day to day operation. It makes it stand out and shows the consumer the integrity of the store.
The way they have adopted the two is a great example of using those tools for marketing to establish a likable enterprise that shows
an impact into their

Swot Analysis On Bakery

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