News Media Bias Case Study: Analyzing Coverage of Baltimore Curfew

News Media Bias Case Study
Objectivity has become a defining component of the news media. Although this request is quite precarious given the business model of companies that
disseminate news, objectivity remains a professional standard of journalism and reporting that the public is highly aware of. Identifying and analyzing
media bias is an extremely complex task that not many people engage in. The public often criticizes the news media for trying to advance certain
viewpoints or being advocates of political positions. In other words, many people wish the news media was less biased and more objective.
Evaluating four news sources, CBS This Morning, ABC7 News, NBC News, and CNN on their coverage of the implementation of a curfew in
Baltimore following the Baltimore protests, ... Show more content on Helpwriting.net ...
Perhaps the chosen topic didn't elicit itself to ideological stances as a topic regarding a 2016 presidential candidate would have. Regardless of
ideological bias, certain news frames were present that helped to categorize protesters as either overwhelmingly violent or peaceful. While each
news source mentioned the looting and violence that erupted directly after Gray's funeral on Monday, only two sources focused on the peaceful
protests that occurred on Tuesday. The curfew was interpreted as a conflict and standoff by ABC7 News and CNN News, but also as an event
with minor dissidence by CBS This Morning and NBC News. The coverage of the Baltimore curfew varied in its sensationalism of conflict and
violence, but not ideologically. Why do so many Americans believe that their news sources contain ideological bias? As mentioned in the
explanation of President Obama's quote in the analysis of the CNN News article, "studies of hostile media effect have found that individuals who
have strong opinions about an issue or close ties to a social group (i.e., partisans) that is the focus of a controversy will be highly unlikely to perceive
any story about that issue or group as credible" (Arpan & Peterson 311). While this was not the case with ideological bias in these four news sources, the
... Get more on HelpWriting.net ...

Why is important to study the media, rather than simply...
The media is a dynamic entity inherent in society that is both powerful and important. It demonstrates this by playing a vital role in the development of
a person 's perspective on political, economic and socio–cultural issues. This consequently helps to shape individuals ' viewpoints of the world and
define their lives through the interpretation of media texts. (Newman, 2004). Bazalgette supported Newman 's point by stating "Media studies open up
your understanding of how things work, how people become informed – or misinformed – and how the myths and ideologies that govern all our lives
are created and sustained." (Bazalgette, 2000, pp.14). Thus, the focus of this essay will be on these aspects; how the theory of ideology and ... Show
more content on Helpwriting.net ...
The media messages are no longer fixated with only one prevailing meaning imposed on by the authoritative figures. (Schirato & Yell, 2000). Now, not
only are there multiple angles to analyze and interpret media texts, the sheer volume of different messages transmitted by media forms is astounding.
Perhaps even more crucial to this whole analysis is that the public of today has become more knowledgeable, informed and engaging in participation.
They are genuinely interested in what is portrayed before them and may even have a personal stake in the many issues which the media disseminates.
People have gotten more independent and complex. Consequently, they become more analytical.
To make sense of the meaning of the world portrayed to the audience through the media, there needs to be an engagement in an active work of
decoding or interpretation, rather than a passive process of purely receiving and consuming media messages. (Morley, 1992). As quoted from Alan
McKee;" When we perform textual analysis on a text, we make an educated guess at some of the mostly likely interpretations that might be made of
that text." (McKee, 2001,pp.140). Textual analysis serves as a critical approach to ignite comprehension of media texts and to uncover possible
interpretation of reality, thereby allowing the construction of

Effect of Media on Creating National Identity
Table of Contents
в–Є Introduction.....................................2 в–Є Literature review...............................4 в–Є References........................................10 в–Є
Hypothesis........................................11 в–Є Methodology......................................11 Delimitation Type of study Theoretical framework
Introduction:
A nation is a group of people who share common history, culture, language and ethnic origin often possessing or seeking its own government. National
identity refers to the distinguish features of group and to the individual' sense of belonging to it. In some case even a little difference in pronunciation
is enough to categorize a person as a member of different nation but in some cases two people may be separated by language, culture, geographical
location etc categorized in ... Show more content on Helpwriting.net ...
4. Finally this research will help me in completion of my degree of mass communication.
Literature review:
Through searching different books, articles and documentaries on internet and media resources it can be deduced that National Identity is a subject
that is mostly dealt indirectly by Media. A huge amount of literature and media projects are available all around the world on the subject but it
addresses only specific regions and characteristics of national identity. For example rather than defining what National Identity itself is, most of the
work is done about National language, National Heroes and National Heritage etc. National identity is a vast subject which directly or indirectly
touches huge number of variegated subjects.
National Television plays the major role in developing the sense of National Identity. PTV as national service channel inPakistan has produced a large
number of programmes in various formats which directly and indirectly address the importance of National identity. Patriotic songs presented by PTV
focus various emblems of National identity eg. Qauid e Azam, Tehreek e Insaaf, Pakistani Flag, Landmarks and Cities etc.
Yun di Hamein azaadi keh dunia hui hairan Hamara Parcham yeh pyara Parcham Ao Bacho sair karaein tum ko Pakistan ki
Private channels and media promotes national identity in its own way mostly

Studies of Social Media and its Effects on AdolescentвЂ™s...
Throughout the years, technology has evolved into something people cannot live without. Mixed in with all of the improvements, social media has
become a major asset in the lives of people. Social media can include websites like Facebook, Twitter and Instagram, but can also include video
games and magazines. However, social media is not always genuine. In the mindset of adolescents, these medias help to create unrealistic ideas of
who they are and who they should be. As if going through puberty isn't difficult enough, teenagers are raised to face these phony thoughts everyday.
One of the top problems that boys and girls experience is the way they view their body; commonly referred to as "body image." Our media–saturated
world provides many... Show more content on Helpwriting.net ...
It is said that it is easier to communicate with an individual through technology than it is to communicate face–to–face. These negative comments are a
major factor when it comes to negative self–esteem. Many websites are currently being sponsored by hundreds of advertisements. They are primarily
aimed to emphasize the importance of being attractive. Sexually objectified images of girls and women, along with boys and men in advertisements,
are most likely to appear in magazines, video games and on television. There is a video that came out in early 2014 that demonstrated what various
food advertisements would look like if the females were switched out with males. The results were awkward and did not display the full potential the
companies were originally trying to achieve. This is an example of advertisements primarily aimed to "please the public" rather than exhibiting a
realistic setting. With the help of editing software, including the highly popular Adobe Photoshop, these programs assist in airbrushing and "fixing"
models. Thus, resulting in adolescents wanting to look like what they see in the media. Media contributes to the establishment of disordered eating and
body dissatisfaction. Long–term exposure of media during early childhood lays the foundation for the negative effects of media during adolescence.
Magazine reading, social comparisons, and critical body image processing are important predictors of body image and eating disturbances for

Portrayal Of Women In Media Literacy
LITERATURE REVIEW
The well known adage which states that "If a woman is educated, the whole family gets educated", is very appropriate for Media Literacy. Poverty,
gender discrepancies, illiteracy and disconnectivity have left women all over the world helpless when it comes to getting information. Sadly,
historically across the globe such discrepancies are not confined to a specific culture, region, country or status. But one thing that has been observed is
that this is more obvious in the rural and backward areas (Johnson. N,2013). It is essential that women be harnessed to use technology and thereby
included in the big picture of media literacy. Having technology and not being able to use it, is as good as not having it. Developing media skills is
equally essential. When women citizens become critical consumers of information, then they would most definitely contribute to public discourse
effectively. Another reason is that in developing media skills, women citizens can protect themselves and others from harmful content pushed mainly
by new information and communication technologies.
Portrayal of Women in Media
How women are portrayed or represented in media is also important. Media can play a significant role in sensitizing the society about gender issues.
But, before that, the media itself needs to be sensitized in covering women issues. The distribution of power between the two sexes both physical and
economic is unequal, leading to discrimination against women.

Media Case Study
12. Wordpress Tutorial posting options
Welcome to our WordPress lesson. So with this Knowledge bit, we are going to talk about how easy it is to add media to a post and how to actually
finalize a post so in this lesson we are going to talk about setting up post.
Customize Permalink
We have also got an option here to customize our permalinks where we might want to actually create a really custom URL's, so 'coolurlhere'. so
that's exactly what I wanted if I want to have a 'coolurlhere' so this can be the actual link of the page and really think about WordPress is really a lot
of cool stuff because its dated base driven content it's not actually connected to these URL's so you can change these and if you don't like it, you can
actually ... Show more content on Helpwriting.net ...
Another really cool feature we can create galleries to better organize our images.
[Screenshot5]
So we have one more thing we are able to actually link it to a custom URL, we can link it to the media file or we can just leave it without a link so
that can all be done right here Custom URL all we had in that link there.
[Screenshot6]
And here you have those size options that we looked at earlier and we have got the ability for thumbnail, medium–large and as you can see its updated
the dimensions so that the width there is always going to be that max width of 300 but the height is the one that's going to change so we don't have
disproportionate images because if we uploaded an image and if we wanted a square 300x300 we can't do that with an image of size 1200x630.
[Screenshot7]
So keep that in mind and I am just going to leave it as a medium by default because this is probably the best way to go when I am adding it to my
page. And now I have to do insert post and there it gets inserted, I see that I have got the caption when I go to the actual HTML it's created all of that
HTML so caption ID it's giving some mega information there and it's also got a class so size medium so that's where it's getting that max medium of
300. [Screenshot8]

So this is a really good option with these captions and this mega information captions are good for screen readers and so on and a lot of themes and
templates really do take advantage of what's available in this

Participatory Culture Paper
It's no secret that people are engaging more and more with the Internet and social media everyday. A simple Google search can lead you to various
discussion forums, Tumblr blogs, and a plethora of hash–tagged Tweets. The Internet is an interactive medium, and as users of that medium, we have
access to innumerable amounts of data and information previous generations could only dream of. With the rise of an interactive, communicative
platform, people and companies can send and receive messages instantaneously. Take the phenomenon of live tweeting for example: audience members
(particularly fans) watching a television show in real time can provide instant feedback of their responses, and using particular hashtags, can have their
responses appear... Show more content on Helpwriting.net ...
392). In other words, people are acting as "prosumers," a term coined by Alvin Toffler, by consuming and producing media texts of their own (Toffler,
1989). The Internet provides a space where this participatory culture can thrive. Discussion–based forums and boards are especially active places where
fans can interact. According to Jenkins, "message boards and forums become knowledge communities that structure and organize the fans' knowledge
about a particular text" (Booth, 2010, pp. 37–38). From these interactive online hubs, fans can work together to create distinct meanings unique to their
fan culture and themselves, according to media scholar Paul Booth: "Dialogue through forums and listservs create meaning for the members of the
community separated from the meaning contained (or read) within the extant media object" (Booth, 2010, pp. 37–38). Discussion boards and forums
aren't the only places where this type of interaction occurs; blogs are another place where fans can engage in this participatory culture. Blogs, and more
importantly, their ability to comment and provide feedback are integral to the interactivity and productivity of online fandom. According to Booth,
"Comments become a way for the blog to elicit feedback and participation by members of a community." This ability to provide instantaneous feedback
fulfills the desire of instant gratification and fosters the ability to communicate more effectively as a collective

Analysis Of Justin Bieber 's Release Of Purpose : The...
Literature Review This paper will examine relevant literature that can be applied to the wide–ranging Twitter responses to Justin Bieber's release of
Purpose: The Movement. The literature review will provide an overview of parasocial interaction theory, celebrity worship, and the involvement of
social media in these areas. Following the review of relevant literature will be a list of research questions to guide future study in this field. Parasocial
Interaction Parasocial interaction (PSI) is a term used to describe the one–sided relationships that come about between media users and media
personalities. Parasocial Interaction Theory has been used for many years as a method to understand the ways in which individuals become attached
to media personae. This kind of interaction was first studied in 1956 by Horton and Wohl. This theory may also serve to offer some explanations to
why some media consumers behave the way they do online. Horton and Wohl (1956) concluded from their study that audiences develop a sort of
attachment as they continually observe media personalities. In other words, the more exposure to the media figure, the stronger the parasocial
relationship. This concept was consistent with findings from a separate study conducted by Perse and Rubin (1989). In their research, Perse and Rubin
found that the perceived intimacy in these relationships was greater with increased interaction. Perse and Rubin also established that parasocial
relationships can be

Case Study Of JD Media Sdn Bhd Company
1.INTRODUCTION ON THE SELECTED COMPANY
Established in 2003, JD Media Sdn Bhd is a local agency that provides music services to West Malaysia and East Malaysia. The company is located at
Petaling Jaya, Selangor and currently there are fifteen employees in the company with various skills, knowledge and experience. Since 2003, the
company is expert in creating various music selections based on client's needs, such as producing the suitable royalty paid music to enhance the overall
ambient that strengthens client's brand image. However, the organisation capital, employees, legislators, competitors and clients influence have
troubling JD Media Sdn Bhd and they must adapt to the environment change. This issues had affected JD Media Sdn Bhd to transform their business
by launching royalty free music for their clients instead of royalty paid music in 2016.
During the change to royalty free music, JD Media Sdn Bhd feel confident that the ... Show more content on Helpwriting.net ...
Changing employee attitudes, expectations and needs are related to employee's satisfactory with their jobs, work condition, basic needs, safety
standards, career development and other desires. For example, employees may somehow delay jobs to express their uncomfortable in the organisation.
In contrast, if employees have a positive mind and energy, they will deliver jobs on time, productive and be capable for undertaking new tasks.
Referring to Michal Igielski (2015), managing modern businesses will face many challenges, which based on economy change. The changing reality
has forced the transformation of organisations into the ones which are relying on the knowledge, competence and abilities of their employees.
Therefore, organisations must take action to identify the effectiveness in managing employee's satisfaction to extend the workforce commitment and
loyalty to their

Social Media And Criminal Justice Case Study
1.Stuart mentions that the Institute for criminal Justice Education found that over 78 percent of law enforcement respondents had a social media
account and of those, over 38 percent identified themselves on heir profile as policing professionals", it shows how the law enforcement have interest
in social medias, even the social media can also be part of their benefits. They can use social media for public relations, crime prevention, and criminal
investigation he claims. That way people can help inform the police with a more easy access if they have something to tell them about a crime.
2.Robert D. Stuart points out, "Social media can provide an invaluable source of information for investigators. Criminals will use social media to share

Beyonce Case Study On Media And Society
MCO 120: Media and Society
BeyoncГ© Case Study
Walter Cronkite School of Journalism and Mass Communication | Arizona State University
Instructor: Kelly Roach, Faculty Associate
Student Name: Christopher Carter Student #: 1205574522 Semester (Season & Year): Fall 17
Overview of this Assignment
This exercise gives you the opportunity to examine the audio industry in–depth with a look at the making and release of BeyoncГ©'s fifth and sixth
albums, BeyoncГ©, in 2013, and Lemonade in 2016.
Here's How To Do It:
1.Read the following articles:
BeyoncГ© Rejects Tradition for Social Media's Power by Ben Sisario
3 Powerful Branding Lessons From BeyoncГ©'s 'Lemonade' by Melanie Curtin
BeyoncГ©: Lessons From a Marketing Master by Marissa Piazzola
2.Answer the questions below. Be sure to include a word count for each of your 5 responses, each of which must be at least 75 words.
3.Save and submit this document to the assignment submission link by the posted deadline.
Case Questions
1.How does the release of BeyoncГ©'s two albums compare to a "traditional" release? What are the benefits of her strategy?
Beyonce used the power of social media and the followers she has to promote her two albums as opposed to standard marketing (Sisario, 2013). She
posted and marketed her albums on social media to target her audience directly. Standard marketing would have been radio, retail, and traditional
advertising. The benefits of this strategy is she is reaching out personally to her fans

North Yarmouth Multi-Media Communication Case Study
North Yarmouth has accepted the challenges of today's multi–media communication platforms so as to improve communications with town residents.
This has included Facebook, webpage, and video broadcasts. Given the complexities, the town staff and members of the Communication Committee
have done a commendable job. During the past year there have been inquiries and complaints about the video transmission of town meeting. This has
ranged from regular Board of Selectmen meetings to special workshops held at North Yarmouth Memorial School. These issues have different causes
and suggest different solutions. This report will attempt to summarize this topic. Poor audio: There has always been poor audio in the general town
meetings in the basement... Show more content on Helpwriting.net ...
Apparently, for this off site location, equipment was rented from Head Light in Portland. The audio cabling was complex and apparently, not
everything was plugged in. Poor quality audience viewing in the basement room: The room's configuration is awkward. Presently only two fixed
cameras are used. This does not allow for a view of the audience. This could be rectified by using a stand–up camera that the town does own. Rosemary
will ask a TV production professional his opinion. Time Warner is the vender for the web and television transmission. Receiving any timely help is
frustrating. Other towns have shared this frustration as well. There is no apparent way to gain better service and response time. There is no other
service provider and faster service would not address what become generally transmission barriers. Vimeo service. Currently the meetings are taped
and then a DVD is transported to Cumberland for later play on the public station. Another copy is transferred to Vimeo so that residents can access
replays on the town webpage. Both the delay and quality has been frustrating. Debbie recently reported that the vimeo of meetings have been popular
and used more than 100 times per

Case Study: B. Gertz In The Social Media Era
B. Gertz in the Social Media Era When the Gertz court made its decision, it did so under a conception of the media as it was in 1974. At the time, the
media was limited to only print and broadcast platforms, frequently part of huge conglomerate news corporations. The idea of the "citizen journalist" or
even the Internet did not even enter into the Court's consideration. Instead, the court grounded its decision to include access to media as one of the
factors included in the public figure test for the purpose of protecting the reputation of the private individual. That purpose still resonates today, despite
the significant changes in the composition of the media. Presently, the Internet is the primary source of news for millions of people,... Show more
content on Helpwriting.net ...
In order to rebut the statements made against him/her, he/she would have the ability to access a large audience by either; holding a press conference,
issuing a statement to the press, making a public statement, or otherwise responding to the defamations. Of course, he/she could also bring a
defamation claim against the speaker in court, but he/she would then have to prove actual malice. The initial defamatory statements and the subsequent
rebuttal, given by a well–known public figure, would garner the attention of similar audiences. It is due to this attention that the Court rightly
included this element in the public figure test; lawsuits brought by those who have been defamed may only be seen as an undesirable alternative
means for redress if they are capable of responding to the defamatory remarks outside of court, and are able to mitigate the damages caused by the
statements by doing so. The Supreme Court's position in Gertz, keeping in mind this same archetypal defamation claim, should be understood as
aiming to bolster public speech, debate, and the contribution of new ideas into the marketplace of ideas and further striving to avoid the chilling of
any type of speech that could be the result of self–censorship. The Court wanted to

A Critical Study of Media Reaction to September 11 Essay...
September 11, 2001: A DAY OF INFAMY. So it was vehemently proclaimed in Time MagazineВ№s special issue dedicated to one of the most tragic
events in American History and arguably one of the most brutal acts of terrorism to date. America, in the spasms of a few hours, has become a changed
country. Perhaps in an attempt to understand this change and come to grips with the ensuing crisis, more and more people are turning to the media for
answers. Now more than ever, the media, namely television, radio, newspapers, and the internet, have become the most powerful tools in disseminating
information relevant to this event. This is a truth we cannot escape.
It would of course be naГЇve to say that this information is always reliable ... Show more content on Helpwriting.net ...
However, the decoded message is perhaps that this is a constant reminder that things have changed, even things we used to think were permanent. In
this case, the audience is probably reading the message critically (negotiated code) or oppositionally (oppositional code) depending on his/her
background. In other words, different audiences will decode and interpret differently, depending on factors such as age, gender, education level,
religion, and political affiliation.
Most believe that things have indeed changed everything from national security to conducting daily business for some. What is certain is that this
change has been further exasperated by the histeria created mostly through the media. Take for example the seemingly endless anthrax stories. The
almost constant coverage of anthrax cases has led the public to believe that new cases are constantly sprouting in every corner of the nation. This
obsession over anthrax has resulted in part from the uncertainty about future attacks and how we will be affected. Anthrax, now a usual topic in
conversations, has no doubt captured public and media attention to an extraordinary degree. More than three in four Americans say they are concerned
about anthrax, and four in 10 are exercising caution when opening their mail, according to an ABCNEWS/Washington Post poll. The title of a story on
anthrax reads,

Why Is It Important to Study the Media, Rather Than Simply...
Everyday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just
watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media. Examples of media
would include newspapers, magazines, film, radio, television, billboard advertisements as well as the internet. Media studies came about because of
the developments in mass communication and it provokes the generation of exigent questions about what we think we know as well how we came
about knowing it. There are always changes in the media and the term "media" refers to the many ways of physically forming meanings as well and
carrying them. The ... Show more content on Helpwriting.net ...
Since there is no single interpretation of reality, it is crucial to understand how media texts are used in order to make sense of the world we live in. We
have to try to understand the elements of language and culture, the form and context that shape the meanings that are available to us. The text is likely
to be interpreted through genre (the different codes producers and audiences communicated with) and context, which are divide into 3 levels : The rest
of the text, the genre of the text, the winder public context in which a text is circulated (McKee, 2001).
It is also important to study the media as the media industries now rely more on freelancers and because of the vast advancement in other
industries, freelance work has become more in demand and it is a flexible career and this appeals more to people today. Studying the media is also
a very good way to understand the different jobs in the media industries and how these works are changing. The film and broadcasting industries
have been predicted to face a shortage of skills it the time to come and therefore will be in need of people who are literate about the media.
However, getting a career is not only the importance of doing media studies. Some point in our lives we would have to engage with the media in
some form, not just as a consumer or audience but perhaps a producer. Media studies is a course that is rather challenging and it will somehow make a

Block Social Media Case Study
1. One of the reasons, employers choose to block social media access employees have at work is to limit distraction (Ferrell, Hirt, Ferrell, 2009, p. 417).
Social media can be addicting and time–consuming. Employees can easily consume hours of unproductive time on social media websites. There is
possible to allow social media at work with boundaries that satisfy both the employee and employer. However, if you are an employee, you are smart
not accessing social media on a company computer. Most employers are able, to access and track anything you do on a company computer.
Nevertheless, this can damage not only your employment status but your reputation. Therefore, safety reasons, employers should not access any
personal data or enter

Media Studies : Critical Essay Greek Debt Crisis
Media Studies: Critical Essay Greek Debt Crisis
Peter Kavouris
Professor Gray Graffam
MDSA01
Tuesday, June 21st, 2015 On January 1st 1981 Greece joined the European Communities ushering in a period of sustained growth. The countries
widespread investments on infrastructure coupled with funds from the European Union led to a sharp increase in revenue from tourism and the service
sector. This helped the country reach historical highs in their standard of living. By 2001 Greece had adopted the Euro and in the proceeding 7 years
the GDP per capita went from $12,400 in 2001 to $31,700 in 2008, an increase of 156%. The Greek government was encouraged by the European
Central Bank and other private banking institutions to ... Show more content on Helpwriting.net ...
The Troika, made up of the International Monetary Fund, European Commissions and the European Central Bank have the most to lose in this debt
crisis as they own 78% of Greek debt. With so much to lose we have seen European "bailout" agreements that mostly front the Greek government
more money coupled with crippling austerity in an effort to "rebuild" the economy. Austerity discourages growth as it cuts the spending of the
government who is by far the biggest spender in the economy. The effects of austerity can be devastating, but the true effects are often hidden beneath
the messages we get from mainstream news sources. The stereotype of the Greek people as lazy and tax evading has desensitized the public and has
made austerity seem like more of a sensible option. The media messages have made strict austerity measures seem justified and in effect have
hegemozined the Greek people.
Greece is no different than other countries who have been forced to accept IMF loans, the vast majority of these funds end up flowing back into the
multinational banks who made the risky loans. The Troika has made demands of increased privatization of national assets as collateral and the
destruction of labor rights. All these policies are the exact opposite of what the Greek people voted for when electing the Syriza party. The conditions
attached the bailout loans are the exact opposite views of the traditional

Medi Media Conglomeration Case Study
Dictionary.com defines corporation as an association of individuals, created by law or under authority of law, having a continuous existence
independent of the existences of its members, and powers and liabilities distinct from those of its members. A public corporation is owned and operated
by a government, established for the administration of certain public programs. Conglomerate on the other hand is a corporation consisting of a number
of subsidiary companies or divisions in a variety of unrelated industries, usually as a result of merger or acquisition (Dictionary.com, 2016). General
electric is an example of a conglomerate. It started out as an electric company and later added companies to include radios, refrigerators and turbine
engines. General electric has become a household name since being formed as a lighting company by Thomas Edison in 1890 (smallbusiness.chron.com,
2015). ... Show more content on Helpwriting.net ...
Time Warner INC is considered one of the biggest conglomerate. Starting out as a publishing company that now own networks like HBO, AOL,
Cartoon Network, CNN, TBS, etc. This company also owns magazines such as Sports Illustrated, TIME, and PEOPLE. According to Lutz (2012),
"178 million unique users read Time Warner News every month" (Lutz, 2012). Media conglomerates have both advantages and drawbacks. One of the
advantages is that they have a huge power base to push their agenda with minimal government control but must be ethical in their approach. One of the
drawbacks is most of these conglomerates are more concern with sponsors than their

Why Is Media Studies Personal Statement
The Harry Potter series was, and still is, my favourite books to read. The series, which contains seven books, are my price possession. I started
reading the first book when I was about ten years old and the more I read, the more I realised that I was hooked. I was a little behind about the
movies but nobody was as excited as I am when I found out that they had film adaptation for the books. Needless to say, I was mesmerized.
Everything was so amusing to me, from the effects in the movies to the design of the posters. It is almost like the imagination in my head had come to
live. From there, I knew it has sparked my interest in media. Media has grown throughout the years; it has been springing up like mushrooms after the
rain and it will continue to spread especially in this modern world that we lived in. Facebook, Twitter, Youtube– I believe all of these social media
websites have been a big part of, not only me, but everyone's lives. Media plays such a big role in today's society. Thus, it made me keener in... Show
more content on Helpwriting.net ...
It will allow me to be involved in making my own film, setting up new websites and creating my own music video. Media Studies is a genuinely
vocational subject, as it will also allow me to interact with modern technologies in a lot of ways. Other than that, Media Studies is an intellectually
challenging subject to learn. A lot of people assume that Media Studies is just fun and games but I know it is more than that. It requires a lot of
theory, critical thinking and research and that is what I am looking for, a balance of practical and theoretical to further my study in. Interacting and
meeting new people are honestly the two things that I enjoy doing. As I have mentioned, media contributes a big role to everyone's lives especially in
this 21st century. Therefore, it is more relevant for me to learn about Media Studies, as it is a medium to interact with different backgrounds of

Case Study On Media Prima Berhad
CHAPTER 1
INTRODUCTION
1.1INTRODUCTION
This chapter will give an overview on the impact of organizational justice on job burnout at Media Prima Bhd. This chapter consist and discussed of
eight important parts of the research and also an overview what the researcher need to focus. These part are important things in the research which are
include of background of the study, problem statement, research question, research objective, significant of the study, scope of study, limitation of the
study, definition of key terms and summary.
1.2BACKGROUND OF THE STUDY
Media Prima Berhad (Media Prima), a company listed on the Main Market of Bursa Malaysia, is Malaysia's leading fully–integrated media group. The
Group is also one of Malaysia's Top ... Show more content on Helpwriting.net ...
Adams conceptualized fairness by stating that employees determine whether they have been treated fairly at work by comparing their own payoff ratio
of outcomes (such as pay or status) to inputs (such as effort or time) to the ratio of their co–workers (Adams, 1963). Thus, in the organizational
framework, distributive justice refers to the perceived fairness of resource allocation in respect to the balance between employees' contributions and
rewards (Lee, 2001). Organizations convey a sense of concern for employee well–being and their contribution to organizational success when rewards
and resources are fairly distributed (Peele III,

Case Study On Transcend Media Group
ABOUT TRANSCEND MEDIA GROUP
Transcend Media Group is an award winning communication agency started in 2009. TMG is passionate about the work they output, are passionate
about their clients and their work. They embrace resource sharing and best practices to ensure their clients and their own success. TMG does: –
Advertising
Communication Strategies
Brand Identity
Media Strategy, Planning and Buying
PR
Digital Media
Events and Experiential Marketing
THE BOARD OF DIRECTORS
The Board of Directors at TMG includes the CEO of Mr. Tony Gatheca, the Operations Director Mr. Lai Muthoka, the Chairman Mr. Mike Njeru, and
other directors. They have various functions. Firstly, they clearly define TMG's mission, vision and core values and set in motion strategies that ensure
the company stays aligned to the set organizational goals. They ensure that that the Company fulfills its corporate objectives, while protecting the
Company's general interests.
The Board of directors is responsible for approving strategic guidelines, management goals and annual budgets. They also approve policies in
investments, finance, corporate social responsibility, corporate governance, remuneration and evaluation of senior executives, risk control and
management, shareholder remuneration and own shares.
They are also concerned with the appointment ... Show more content on Helpwriting.net ...
Part of her job is to ensure that employees are receptive to direction and work well to achieve the organizational goals of the department. This involves
motivating employees and giving them a reason to fulfill their mandate to work willingly. When individuals need to improve on their current skills, she
organizes various trainings for the employees to ensure that they remain competitive and work better for the betterment of the organization. She also
sets clear guidelines that help in employee's career plan, salary increments and employee reward schemes among

The Media Effect : Donald Trump Campaign Case Study Essay
The Media Effect: Donald Trump Campaign Case Study
Opinions about the 2016 United States Presidential election are everywhere, and often have a particular stance that expresses a strong opinion and
viewpoint on the issues regarding Presidential–Elect Doanld Trump– as his controversial use of social media platofroms such as twitter and his own
website that promoted his slogan "Make America America great again" provoked different emotion across the country. But despite his own
self–promotion across different platform, how did Donald Trumps campaign become so widespread noticed by not only by the United States but the
World?
The Answer: Mass Media
The media, a powerful source of information but what are the affects? While the media is seen by many as a vital source of information offered
through a variety of different outlets, the theoretical underlining affects of the media demonstrates how stories from within it can influence society.
The imprtance of not only recongnizing but understanding the media's affects remains a vital priority in all forms of information today in how it is
received and interpretated by different audiences. The level of effect of the media however, has been disputed heavingly, as with different forms of
media such as online have developed a different affect for the mass media consumer. When regarding the level of effect the media holds, the 2016
Presidential campaign presents a prominent case study that shows a limiting affect of the mass media that

Study Guide Culture and Media Essay
Culture& Media Study Guide ECONOMIC Ownership/Capitalism Particular technological configurations; o Notion of inventions.[invented by
society] o Society changes the way things are viewed. Certain laws, rules, and understandings; o Pertaining to what can be shown in the media o
Private broadcasters must adhere to CBSC [global & CTV news must follow their rules what can be shown and when o CBSC provides guidelines
so that private broadcasters can follow Persons occupying certain roles; o Specific owners who specify what others should be doing and how
RepresentationoPutting ideas into something can take a variety of forms because everything is represented in a specific manor depending on what I
am trying to get across. Notion... Show more content on Helpwriting.net ...
Who is not? How are they being portrayed? Karl Marx & Friedrich Engle's o "The ideas of the ruling class are in every epoch the ruling ideas... the
class which has the means of material production at its disposal, has control at the same time over the means of mental production." o System of
idea's by ruling class = ideology of given society. o Ideology distorts reality o Audiences negotiate meaning in media o Every group, sub group, culture
will interpret things differently. o Notion of "mass" does not exist because we don't all watch, read or hear the same things. Chomsky пѓ propaganda o
Something is going on that makes us think we have control but we do not o Majority of population based on majority of power by minority of
individuals. (Followers to few people's ideas) o Freedom of Speech: have right to say whatever you like as long as it does not turn into hate speech
o Freedom of press: freedom of speech in written form. There are restrictions as to what can be written (do not really have freedom of press) o Five
Filters of Propaganda o Theory postulate five general classes of "filters" that determine the type of news that is presented in news media the five
classes are: Ownership oThe size of profit seeking imperative of dominant media corporations are said to be biased o Wealthy own press. Herman &
Chomsky: argue that mainstream media outlets are currently either large corporations or part of conglomerates. o Information

Essay on Media Studies Dove
Abstract The following report is on any popular television advertisement with regards to any of the following 3 categories Age Ethnicity Gender This
report I will focus on the following topics. Breakdown of characters How characters are represented? Actions and dialogues of the characters The style
(genre) of the advert and its focus – what is it selling?The impact that all of the above might have on perceptions, attitudes or actions of audience
members For my assignment I have chosen to study the television advert for Dove Pro–age. The categories that I have chosen to focus on for this
assignment is age and gender. The advert is found on the following web page http://www.youtube.com/watch?v=vilUhBhNnQc... Show more content on
Helpwriting.net ...
She too is fully naked but exposes a lot more of her body than the other three women. Elke body features are very slender toned, sexy, muscular and
her image shows outstanding beauty for the elder women for today society. She shows in this image that beauty has no age limit. Mirinette Morrison.
Mirinete Morrison is from London, she is aged about 54 and Mirinette is a full–time house wife. She has raised 3 daughters aged 18, 24 and 26.
Mirinete is firm believers in you; have to be happy within yourself. She also quote in article with UK Mail "If your heart is beautiful, your skin is
beautiful, you are beautiful." This photo of Mirinete presents a social character for a nation of people, how amazing she looks into the naked eye.
Mirinete is naked but as like all the other women photos there are only so much of the body you can see. Mirinette show in this image her grey hair,
full figure shape. This photo is truly should inspire women, regarding what race, size and age you are you are still beautiful. Diana Harewood–Baynes
Diana Harewood–Baynes is from London, age 56 when this photo was taken for the Dove Pro–Age advert. A Diana occupation is Artist and alternative
Therapist in London. Diana's characteristics portrays from this image, she young at heart with her funky costume jewellery, her slim tone body, very
feminine and grey hair tightly cut. Even done Diana is naked she is still only showing her arms, legs

A Study On Responsiveness Of Customers Towards Print Media...
CHAPTER – 1
INTRODUCTION
"A Study on Responsiveness of Customers towards Print Media and Deliverable Satisfaction"
INTRODUCTION
If you don 't read the newspaper, you are uninformed, you are unexciting ; if you read the newspaper, you are well–informed and you are conversant.
Daniel J Boorstin
Today Newspapers are considered to be the best source of news and information. In many respects it is also a medium of communication among the
peoples across the world.
There are thousands of newspapers published around the world. Readers are keen and got desire to learn more and more about the affairs and news of
the world. This has enabled because of the spread of education throughout the world which has ... Show more content on Helpwriting.net ...
It plays a vital role in developing the civilization and the society.
Reading of any newspaper, magazine, journal or any article has helped the readers as a source of knowledge, of happiness, of pleasure and even
moral courage sometimes even as an entertainment. In today 's world with so much eager to know and to learn has developed the need which has
increased the importance of reading among the readers.
Media: Media is considered to be any means of Communication through Newspaper, radio, Television, magazine, outdoor etc.. which can reach the
mass audience and influence large number of People is widely accepted as the definition of Media.
Print Media:
The terminology print media refers to any medium which disseminates information in a print form. Print media consists of various forms including
mainstream papers, Magazines and journals, Broachers, directories etc.. This will fall under the category of print media.
Printing is all about the process for reproducing the text and pictures, photos, charts etc.. typically with black and white impression meaning ink on
paper using a print jets. It is often carried in a large–scale process.
The earliest form of printing was woodblock printing which was a technique of printing the images and texts on the wood and rock during the olden

days. Woodblock printing wasz the most popular form of printing in the olden days in Egypt, china,

Otitis Media Case Study
bathing in unhygienic water was known to increase the risk of chronic suppurative otitis media (Sabella, 2000). It seems that well–serviced swimming
pool may help in clearing discharges from the middle ear space(Pringle, 1993). However, some studies suggested this may not be the case (Lee, Youk,
& Goldstein, 1999). And a more recent international investigation suggested swimming pools with improved hygienic facilities have no obvious benefit
to other otitis media subtypes such as acute otitis media(Bernard, Carbonnelle, Dumont, & Nickmilder, 2007).
Nevertheless, studies done in Australian Indigenous communities revealed a lower rate of chronic otitis media in rural Indigenous communities with
swimming pools or natural swimming waters(Hudson ... Show more content on Helpwriting.net ...
Simply the status of Indigenous is a significant risk factor for all types of otitis media. The prevalence of acute otitis media among Indigenous
children can go up to 30%(HPE, 2009), which is far beyond the percentage (4%) specified by WHO as a massive public health issue.
Some studies have been conducted to investigate the possibility of the involvement of a genetic predisposition to the high prevalence of otitis media
among Indigenous populations (Klein, 1994). However, poverty and social disparities as major health risks should not be overlooked.
Otitis media in Australian Indigenous population is both under–recognized and under–reported(Jervis–Bardy et al., 2014). The studies reviewed here
showed that otitis media in Indigenous populations starts earlier, lasts longer with a more severe manifestation compared to the general population.
Poor living conditions and household infrastructures, exposure to environmental smoke contribute to a higher risk of otitis media in Indigenous
children. However, recent studies on the impact of swimming pools and breastfeeding negates the findings of previous researches. Nevertheless, the
unacceptably high prevalence of otitis media among Indigenous population is the result of multiple factors including medical, socio–cultural,
environmental and political elements. All

The Impact Of Media On Culture And Media Studies
Theorizing Media Theoretical perspectives in the culture and media studies Media is a field of study dealing with history, effect and content of
different forms of traditions from both humanities and social sciences (Winston & Winston, 1998). The core disciplines commonly associated with
media include communication and culture, communication studies and mass communication. However, researchers have recently developed and
employed methods and theories from philosophy, psychology anthropology, sociology art theory and most important, cultural theories
(BUSHWELLER, 1984). Culture on the other hand is defined as a learned behavior mostly from a section of a particular social group (Rosner,
Halcrow & Levins, 2001). The media is a dynamic, evolving and diverse collection of the forms used to communicate, with the public. Media
strongly influence the manner in which people spend their daily routines while also shaping the manner in which individuals perceive themselves.
Through media, the exchange and creation of social, national, personal and cultural identities are enhanced. Media can be used as a channel of
transmitting values to the society (Cragan & Shields, 1998). The aforementioned is also known as socialization of media functions. It defines how
individuals or groups come to embrace the behaviors of foreign individuals or groups. Most of the people glued to the media learn good or poor
morals and may adopt the trends observed. Finally media is important because it educates,

Media And Schizophrenia Case Study
In today's ever–growing communication age, there is one thing that remains constant through it all: the media. This is not to say that media, itself, is
not evolving as that would be untrue; however, media remains the vessel in which the world stays connected. Humans are the creators of media and
with that comes their natural biases and opinions. One bias that really showcases itself is the current one against mental illnesses. During a 2010
study, newspaper articles were collected from various top agencies and analyzed for the usage of the word "Schizophrenia". Of the articles that were
collected and analyzed, 3.5% referenced Schizophrenia (Vahabzadeh et al pg. 442). This may seem like a minute number and it is, but the limited
supply of articles... Show more content on Helpwriting.net ...
Stigmas have the same basic start as a stereotype, a couple of cases becomes the generalization for an entire group or status. Stigmas go one step
further and become a paradigm that the general public may live under. As Dockery expressed when he stated stigmas "...can be considered a
multifaceted concept involving: labelling; negative stereotyping; separation of 'them' from 'us'; status loss and discrimination, leading to multiple
inequalities" (Dockery et al pg. 613). Add the diagnosed people and the non–diagnosed to the stigma equation and a cyclic nature reveals itself. For the
purpose of relating this to what has been said, the beginning of the stigmatization process will be the media. The media portrays the diagnosed as
deranged murderers because "...mental illness have been shown to strongly attract readers' attention..." (Vahabzadeh et al pg. 440). This projection of
the diagnosed translates to a limited amount of information that the public has on the illness. In order to fill in the void, the public takes the
information that it has, the negative portrayals, and accepts them. This then becomes the stigma on Schizophrenia. That negative status is now placed
on the diagnosed. The diagnosed then lose some of the credibility and begin to have more inequalities. The people who experience said inequalities are
now matching the description of what the stigma says. They accept and adopt the

Development Of Media And Communications Study
In this essay I shall analyze the development of media and communications study and the themes that have helped it to improve during the last century.
A persistent concept in this field is equality because theories like Marxism, Cultural Studies, Feminism, Structuralism and Post–structuralism,
Subcultural Theory and Postmodernism examined this notion and gave it a meaning in that period of time. Against this background, a central question
that motives this paper is: 'How is equality developed by each ideology and how media manipulate it through the popular culture?' By definition,
equality means that all people have their own opportunity to express themselves because we conceive the world differently. But we still create
ourselves in ... Show more content on Helpwriting.net ...
Marxism is a political, economical and social system founded by Karl Marx (1818 – 1883) and Frederick Engels (1820 – 1895) who tried to reorganize
the world through their revolutionary ideologies and theories. Thus its intention is to dismiss the evolution of the Bourgeoisie society, because, in the
18th century, one of the essential concepts was the notion of class struggle. As John Storey points out, 'each significant period in history is constructed
around a particular mode of production; that is, the way in which a society is organized' (2006: 47) . This quote suggests that Marx, through the
analyze of global production, asserts that people have to live and work in equal conditions, without differences between the class of wage–earners and
the ruling class. Even if it is said that the Marxism is out–of–date, it still exists, nowadays, because of the media factors that sustain its manifestations.
For instance, mass media promotes obscenity and presents degeneration as a normal subject.
What we usually have in mind when we talk about Cultural Studies is the fact that it is like an amalgam composed by traditions, arts, values, thoughts,
faith, which is transmitted from generations to generations. Theorists as Richard Hoggart, Raymond Williams, Stuart Hall and also the Centre for
Contemporany Cultural Studies brought a new vision on culture. "Lived culture is culture as

The 's Study On Ideal Media Images
Turn on your television, it does not matter which channel. It will not take long before you are bombarded with images of what the world has
decided you should look like. Television is not the only means by which our image of ourselves is distorted. The internet, newspapers, magazine,
and any other form of the media have spread this disease that cause affected individuals to believe they are not good enough. Beauty has become
defined by appearance and the media refuses to see it as anything else. This twisting of our conception of what it takes to be beautiful has had a
negative impact on our culture and lifestyles. Women and men both have to face these images and they either fight or succumb to the oppression.
What we are up against is best defined by Harper and Tiggemann's study on ideal media images:
There is no doubt that Western women are subject to a great deal of pressure to conform to the thin ideal of feminine beauty. As a result, many
experience body dissatisfaction in the form of weight concern, and a sizeable majority will actively seek to reduce their weight. Current sociocultural
theory offers the most robust theoretical framework for understanding body dissatisfaction, contending that the thin ideal is created and reinforced by a
number of social influences. Among these, the mass media have been identified as the most pervasive and the most powerful. (649)
While the quote only refers to women, men also face many of the same issues. If the media continues to

A Study on Social Media Marketing
Social media marketing
Social Media Marketing: An Overview
The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst
billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing
technique is social media marketing.
Social media marketing is a term that defines marketing that is done via social networks, such as online communities, networks, blogs and many other
marketing tools to raise awareness amongst their potential clients. These sites are used to publicize, make sales, create connections between the
business and ... Show more content on Helpwriting.net ...
Social media marketing is one such great change that many companies have started to accept in a big way. Though, it is still in a nascent stage but
canny marketing strategists are already harping onto the next big marketing revolution taking place in form of social media marketing. The concept of
social media marketing basically refers to the process of promoting business or websites through social media channels. It is a powerful marketing
medium that is defining the way people are communicating. It is one of the significantly low–cost promotional methods that provide businesses large
numbers of links and huge amount of traffic. Companies manage to get massive attention and that really works in favor of the business. Social media
marketing is a potent method applied by progressive companies for selling their products/services or for just publishing content for ad revenue.
Social media is an extremely useful tool using which companies can get their information, product descriptions, promotions all ingrained in the chain of
networking world. Considering the newness of this marketing method, organizations are coming up with innovative ways to develop their marketing
plans. New platforms are being created to approach potential clients. A large number of business organizations are allocating budget for online business
development using social media

Social Media Case Study : Costco
Social Media Case Study – Costco
Social media has become an influential ground for consumers to share their opinions about a company's brand and products. In addition, it helps in
having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing.
According to DahlГ©n and Lange (2009) "the quality of the product is not the evident factor when it comes to purchasing a product, the deciding
factor depends on how the brand is perceived" (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands,
allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for
the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability
to upsurge the awareness for businesses as well as the brand.
The organization Costco's former CEO Jim Sinegal designed the Wholesale Club Notion in 1983. Stores were quickly spread throughout the United
States, Canada, and Mexico. According to Michaud (2012), "By the end of 2008, there were 550 stores in 40 states and 7 countries, with 54 million
members" (Para. 3). The company creates a global chain of warehouses that carry value products as per their slogan. Michaud further discussed that
"Costco is also one of the largest corporation in the world with 663 stores

Pop Culture: Has Popular Culture Gone Too Far?
It has become a concern of many people that what we are being to exposed to through media, may be harming society. It is controversial whether
popular culture is beneficial or not to the younger viewers. Some argue that popular culture is a bad influence and has "gone too far"with certain
topics. While others believe we can incorporate it in a way to enlighten our youth.
A trending dance move seen all over social media with a drug related name, widely known as the "dab", has gave many the wrong message. According
to Christian Science Monitor, "As the debate over the dance builds, so too does the discussion about the potential dangers of the drug and its culture
incursion to a younger set of users." The drug they're referring to is a concentrated cannabis extract that is also known as honey or wax, depending on
the consistency. In a 2016 study on the dab culture, kids do the drug while they do the dance (Suhay). This is what worries parents of children who
perform the dance move. They are in fear that their child will take it to the next level and start utilizing the drug.
Another study that Lisa Suhay participated in was on body shaming in Hollywood movies. ... Show more content on Helpwriting.net ...
A 2015 study on filtering content, it mentioned how the urge to ban, remove or warn will start being seen as a push to think harder about the
media choices we make, examine what we've read, watched, played or heard more closely, and teach our children to do the same (Dell'Antonia).
This is necessary for parents to understand in order to make their children better and intelligent people for the future. Her article in New York Times
also mentions, "I do not (any more) verbally edit the books I read aloud to my children (9, 10, 11 and 14)." In other words, Dell'Antonia no longer
filters what is said in the books, even if they contain racist and vulgar

Apple Media Relations Case Study
Question 3: a.Define the concept of media relations. Media relations refers to the various ways that the organisation interacts with the news media.
Long term relationships with reporters are taken into account as well as ad hoc contact with new reporters. Media coverage is researched. It also
refers to responding to requests for interviews or information by reporters. Procedures for measuring, monitoring and managing contact with reporters
are therefore included. It is evident that Apple does have excellent media relations. Berkowits is of opinion that Apple is very privileged to be in such
a position, that enables them to depend on mainstream news as positive publicity. Apple has a majority of good publicity when referring to all the
relevant... Show more content on Helpwriting.net ...
As mentioned earlier, Apple doesn't compete in social media on a corporate level. Therefore, it does lack cooperation with social media in that
regard. However, Apple's services do make up for it, as they are active on social media with the necessary managing approaches (M, 2015). The use
of Social media should be tailored according to the organisation so that the social media strategy could be in line with overall goals (Doorley &
Garcia, 2015). Apple is participation in social media in the following ways: The first of these are community–building. Apple has a website dedicated
to support communities i.e. https://discussions.apple.com. The communities differ with regards to products and services. This would be a form of
internal social media, as the platform is meant for Apple customers specifically. Customer service tends to be very efficient when attended to via social
media. Certain platforms allow customers to help each other. It also allows organisations to share news to all their customers (Doorley & Garcia,

The Media Of Media And Communication Studies
Categorizing audiences The study of audience is a pivotal area in media and communication studies. The reason why the question of audience remains
at the center of media and communication research is not because it is an essential question of research, but because it is rather a theoretical
problematic among scholars over time. For more than a century, among the media and communication researchers and academics the study of media
audiences has been a primary concern and contested area at the same time. The scholars have analyzed and studied media audiences from different
point of views, but mush of these media research has labeled the audience as either 'audience as mass (mass behavior and media events)' (Atkinson
2006, p.143), while others analyze audiences from different points of views, for example, audience as outcome (effects and attitude change) or
audiences as agent (uses and gratification) (Atkinson 2006, p.143). Furthermore, Allor (1988, p.217) demonstrates that, 'the elaboration of the questions
of effects tradition in uses and gratification, agenda setting, and cultivation analysis offers the most immediate examples of the continued line of
questioning with in the dominant paradigm'. Overall here, it can be said that, the concept of audience is more importantly the underpinning prop for
the analysis of the social impact of mass communication in general. There are more than a specific form of audience in media and communication
industry. Not two individuals

The Sexualization Of The Female Pop Celebrity
Introduction
The sexualization of the female pop celebrity has been a significant point of research for many years. Since the rise of celebrity, scholars have been
studying how the roles we place on our notable figures influence the rest of us. In recent history, the landscape of celebrity culture has drastically
changed. Now more than ever, social media has allowed us to be connected to the stars that we look up to. Research has increased on the subject since
the start of the 21st century. Recent scholarship in gender and media studies has looked at female pop celebrities in particular in relation to the
developments in media technology. Particularly, this scholarship focuses on female singers.
Although they are now more accessible, ... Show more content on Helpwriting.net ...
Women now wanted to know what their favorite stars were doing, and soon looked to them for a model of what a woman should be. However, the
expectations were very high. Female celebrities were able to have more freedom than any women prior, due to their prominence and high status, but
their roles were also constraining. They were often rooted in regressive definitions of gender. Celebrities are expected to be successful actors, doting
wives and mothers, and an example of femininity all at once.
Artist Types
Scholars including Musial (2014) and Donze (2011) have described how female pop stars are often limited to very distinct character types that define
them, with difficulty moving away from these small boxes. Instead, celebrities have been known to embrace these roles fully rather than fight the
inevitable. In its most basic form, these characters are usually either the Madonna, the virginal good girl, or the Whore, the immoral seductress. Musial
(2014) explained that the Madonna–Whore Complex is a term first coined by Freud to describe our tendency to see women in black and white terms.
Musial looked at how a celebrity 's character could change by transitioning from Madonna to Whore after having sex, the most reliable way of
knowing being pregnancy. After having a child, it would be almost impossible for a pop star to ever be seen in the good

Study on Facebook and Social Media Usage
1.According to Grahl, Social media are "Services that allow you to upload and share various media such as pictures and video. Most services have
additional social features such as profiles, commenting, etc". There are many purposes of using the social media such as Personal use, creating brand
awareness, Marketing, sharing of information, entertainment. Different social media has provided different usage on them thus may serve different
purposes. 2.The write Gary Hayden has concluded that using Facebook is depressing and has added stress to people's life thus does not impact
people in a positive manner. Hayden has used the results of a study done by the University of Michigan on 82 participants that were assessed over two
weeks to support his conclusion. He has also included that the results of the study is clear and participants are found that their life satisfaction levels
have shown to decrease over the amount of times that they logged into Facebook. 3.Social media has brought lots of changes to our lives. Some
positive changes include interaction and communication with others. Thus bringing people with common interests or friends together. It has also
promoted education & news to us via social media where people share information via links, reviews or applications As Jansson (n.d.) shows, "Students
enjoy educational Opportunities where lesson topics, research, creative ideas, and interactive discussions are at their Fingertips." Thus these are
beneficially

How Mass Communication Approach Can Change Into Perspective
There are different usage of media which can attracted many people attention and how it goes into beyond descriptive of what being saying and how to
receive it. There are types of media that can regulate that shows the being affect for the society these days. Specifically focusing into relaying
information to different typed of "receivers". Depending on the person outlook since can be very the key on how mass communication approach can
change into perspective. This can understand with different prime example that can see such as television, radio, newspaper, magazine, books, internet
etc. Typical shows that showing the transmission of information that sent to different type of receivers, thus knowing & learning about it. There
different field that can be further to study on which this can take happen into categorical division which is Advertising, Journalism, Journalism, &
Public relation. There is overshadowing about particular of the method of study, as if quantitative and qualitative method has been use. Also there major
theories being use addresses the process that communication that being taking place some of these are Cultivation Theory, Agenda–Setting Theory,
Spiral of Silence Theory, including the media ecology in there as well. There is also professional organization that is using for into this particular field
of mass communication. On the given example, two form of media that can affect any certain individual life. Whether the affect be positive or negative

Unit 4 Case Study Social Media
a.Social Media Reports: Social media reports showed that engagements activities increased which was attributed to CEO's birthday celebration.
Ken gave the SM statistics to include 12, 800 FB followers, twitter followers of 2767; and followers on Instagram 3700 with Uncle Ebo's
Facebook amassing 97,079 followers. The last week's Encore statistics indicated that the streaming reached a total of 65,889 people, 9,237 views;
376 reactions; 288 comments; 187 people shares with peak view reaching 326. Also, 147 people watched on YouTube; and 55 Periscope (Twitter)
viewership. On the other hand, engagements on Instagram and Corporate website have been slow because the lack of recent post and unfinished
update from Websoft respectively. The BDU head responded that although the statistics above was heartwarming, the whole world scope was ours to
reach for through Social Media and success can only be achieved with a consistent, careful, and measured process. As such, was tasked to set a
targetable goal which would then be broken down into months and weeks targetable goals. The weekly analysis should focus on change in the
achievement of target within the week and whether we would be at a pace to reach the yearly target. Going forward, we needed to be consistent with
what works instead of adding different things so as to measure the impact. Clients... Show more content on Helpwriting.net ...
A 60, 000.00 GHC a year's sponsorship package with a monthly GHC 5000.00 installment payment plan negotiation was underway with Cedar Point
Chemist, a pharmaceutical company. The Head of BDU implored Ronnie to renegotiate for a total of 80,000.00 GHC a year and a monthly payment
plan of more than 7500.00 Ronnie also reported on a discussion with Jerry a contact who would like to purchase 500 copies of the novels for resale.
Additionally, Ronnie was also pursuing a lead on a speaking engagement at the Annual Internal Audit Conference on 10th of August 2017. He would
liaise with Elsie to set the appointment for the

News Media Bias Case Study: Analyzing Coverage of Baltimore Curfew

Recommended

Recommended

More Related Content

More from Sandra Gubner

More from Sandra Gubner (20)

Recently uploaded

Recently uploaded (20)

News Media Bias Case Study: Analyzing Coverage of Baltimore Curfew