B2B E-Commerce Explained If you’re just getting started on your B2B e-commerce journey, this webinar is the perfect jumping-off point. View the on-demand webinar: http://info.sana-commerce.com/int_odw_b2b-e-commerce-explained.html ================ Selling online isn’t just for retailers, and it hasn’t been for some time now. In fact, 86% of B2B companies report that they now sell online to clients who previously purchased exclusively offline. The digital transformation has quickly normalized online sales for B2B clients, and more businesses are joining the online fold every day. If you’re thinking about implementing an online sales solution for your business, you’re likely wondering where to get started. That’s why we’re shedding some light on essential B2B e-commerce topics such as: - Digital trends and their impact on B2B businesses - The benefits of e-commerce technology - How to roll out a smart, lucrative and sustainable online sales channel If you’re just getting started on your B2B e-commerce journey, this webinar is the perfect jumping-off point.

1. E-commerce
explained
trends, benefits and The
Technology Behind Selling Online

2. Giuseppe Ianni
Business Development Director
Sana Commerce
giuseppe@sana-commerce.com | (734) 233-1175
https://www.linkedin.com/in/giuseppeianni

3. the trends
Digital transformation:
The impact on b2b businesses so far

4. The e-commerce opportunity
FIGURE 1: GROWTH TRENDS OF B2B AND B2C E-COMMERCE IN USD BILLIONS (STATISTA, 2015)

5. 89% of B2B researchers use the internet during
the research process for procurement
b2b buyers are transforming
On average B2B researchers do 12 searches prior
to engaging on a specific brand’s site
Nearly half of all the employees conducting research
for B2B purchases are millennials.
12

6. 86% of companies say they now sell online to customers who
used to purchase from them only offline.
b2b businesses are adapting
B2B organizations operate in an average of 7 languages.
Source: forrester research
7

7. E-Commerce Technology
doing what’s best for your business

8. functionality
Do you want to make it easy to browse, search and filter
your large, complex product catalog?
It all begins with asking the right questions:
Are custom discounts, customer-specific pricing, tier pricing and
predictive ordering vital to your business?
Would your business benefit from real-time, automated order processing?
Is localization a must? Do you need to offer multiple languages,
currencies and units of measurement?

9. Yes?

10. Then your ERP needs to be
the foundation of your web store.

11. What does that look like?

12. Integrated e-commerce
Your ERP is your single source of truth
Your web store is installed inside of your ERp

13. Advantages of an Integrated Web Store
All of your customer, product and inventory
information are available in your web store
Your web store automatically updates orders,
customer information and more in your ERP

14. We chose Sana’s e-commerce solution
because of the integration with our ERP.
Integrated solutions are much easier to
manage than interfaced solutions and
therefore really boost your efficiency.
Karel Jutte, Global application portfolio manager at Fagron
Fagron
Success story

15. The benefits
What’s in it for businesses and
their clients

16. A more efficient business

17. Happier customers

18. Smarter sales

19. How domus future-proofed
their business
There was no particular
problem we were trying to fix, but
we’ve always wanted to give our
customers better service.
Francis care, operations director at domus

20. Timing is everything
Now is the time to prepare for the future

21. Your buyers are ready…

22. Your competition is already doing it…

23. Taking the first steps
If you already have an ERP system then selling
online with an integrated E-Commerce
solution is easily obtainable.
Read more about all of the benefits of integration
in our free white paper
Go to sana-commerce.com/ib
Or book a demo and experience it for yourself
Go to sana-commerce.com/demo

24. Make the Move From Good to Great
Join The E-Commerce Movement
Great companies have
happier clients smarter sales better partners
www.sana-commerce.com