Educational Technology1 Chapter 7 Printed Media April Rose B. Cadorna Sir James L. Paglinawan MW - 2:30pm-4:00pm @Ed4 BSEd-Physics3

1. April Rose B. Cadorna
BSEd-Physics3
Central Mindanao University

2. Definition
Advantage
s of
Printed
Media
Disadvantages of
Printed Media
Designing
Printed Material
Being Used

3. • Is one of the oldest forms of
instructional media that is being used
in the classroom.
• Are materials used to inform, instruct
and motivate learners. (Kemp and
Dayton)

4. Advantages of Printed Media
• Printed media can easily be transported and can be
brought and placed anywhere you go.
• Printed media can be produced though the use of
computers or handwritten.
• Printed media is not expensive to generate
especially if it is not done in color.
• Printed media is the most commonly used media
most students are familiar with.

5. Disadvantages of Printed Media
• Students fail to see the importance of these media
because of its lack of sounds and animations.
• Printed media can only convey verbal language and
therefore it does not necessarily elicit response
from the leader.
• Printed media needs time to prepare and to update.
It is not very easy to update a book.

6. PRINTED MEDIA THAT IS BEING USED
• Books/Textbooks
• Newspapers
• Newsletters
• Magazines
• Handout

7. Books/ Textbooks
It is the oldest form and the most common form of print media
used by students.
 Functions of a Book:
• The students gain the legacy of knowledge earned by those who came
before (Beckert, 1992).
• It is used as a teaching aid.
• It provides entertainment.
 Types of Books
• Browsing Books – to catch the reader’s eye then allow for random readings.
• Continuous reading books – traditional textbooks used by the students for
the different subject areas.
• Reference books – designed for easy retrieval of particular information.

8. Guiding Principles for Quality Textbooks
– Content
– Learning and Teaching
– Structure and Organization
– Language
– Textbook Layout (for printed textbooks only)
Guidelines for Using Textbooks
– Textbooks should meet student’s needs.
– Direct student’s reading by using objectives and/or
questions.
– Emphasize to use the visuals in textbooks.
– To aid them in teaching and in using the textbook.
– Supplement the textbook with other media.

9. Approaches (Bringing Books To Life, 2011)
• Reading Aloud – provides an enjoyable and shared
experience.
• Shared Reading – where the teacher and the class
read the books together.
• Guided Reading – it involves helping students to
read for themselves.
• Group Reading – involves one student reading out
loud to other students in a small group.
• Independent Reading – involves supporting students
choosing to read, selecting what they want to read
and then being able to share what they have read.

10. Newspapers
- are popular form of print media. It is published
daily or weekly and it covers a variety of topics
from local and international news.

11. Functions of Newspapers:
– As information provider – provides information to
students about various national and international
events and issues.
– As opinion builder – Through its editorials and column
sections, students are helped to express their own
opinions as well.
– As entertainer provider – it does not only provide
currents event and issues but also provide readers
special features about lifestyle, sports, etc.
– As advertising vehicle – in promoting goods and
services.

12. Newsletters are used to provide information to selected readers.
Keeps the readers informed of what is happening or what has
happened in the school. It is a great way to strengthen parent
and teacher communication.
 Functions of Newsletters:
• As information provider – provide news about the school and
the students information and achievements, thus, creating
pride.
• As community builder – delivers information about the
students, school and the community at large.

13. Magazine
Printed materials that provide information in
various fields. Usually comes periodically, either
weekly, monthly, quarterly or annually.
Functions of Magazines:
– Provides information – provides supplementary
information to what is being given by books and
other printed materials.
– Provides entertainment – provides entertaining
content where students can solve puzzles or answer
riddles.
– Facilities Advertising – also function to market
goods and services

14. Handout
Teachers create handout so that lessons can be
remembered by students after the discussions and
presentations. Edgar Dale’s Cone of Experience, shows that
people generally forgot 80% of what people hear.
• A good handout:
• Ensures that the audience can get the key ideas as
intended.
• Serves as an addition to what the audience has heard and
seen.
• Serves as reference material when the audience needs it
at a later date.
• Summarizes the information presented.
• Keeps the audience focused only on a particular topic or
subject.

15. Designing Handout:
– Legibility – the guide to what typeface will be used in
handout.
– Readability – guide to where to place the graphics and
text on the page. There are four basic principles of
visual design: (William, 2008)
• Contrast – used to differentiate elements if a design.
• Repetition – used to establish pattern all throughout the
handout.
• Alignment – used to lead the reader throughout, using the
handout.
• Proximity – used to group together elements that are related
with each other to help organize the information] in the
handout.

16. • Title – must be big and bold enough to catch the
attention of the readers.
• Layout – Make sure that only the necessary details
are included in the handouts. Clear uncluttered
layout.
• Graphics – can simplify complex information.
• Bullets – For easy reading.
• White space – spaces are necessary for handouts to
help the eye to search for and find information.
• Author’s name and date – For credits or
acknowledgement.
• Color – Add color to increase willingness to read.

17. How to Design Printed Material?
Printed materials must be designed well to
promote learning and better appreciation of what
is presented.
• Headings
• Writing Style
• Page layout
• Type Style/Mechanics
• Visuals
• Highlighting

18. Thank You for
Listening