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7 groups of representation by Rachael and Talia

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the seven groups of representation for media studies AS

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7 groups of representation by Rachael and Talia

  1. 1. Sexuality Gay men are often associated with a lisp and/or a feminine speaking tone. Fashion, effeminacy, and homosexuality have long been associated, stereotypes often being based on the visibility of the reciprocal relationship between gay men and fashion. Designers, including Dolce & Gabbana, have made use of homoerotic imagery in their advertising. Some commentators argue this encourages the stereotype that most gay men enjoy shopping. A limp wrist is also a mannerism associated with gays. Typically, lesbians are thought to be "butch", dressing in a more masculine manner than other women. "Dykes“ are considered members of a community that is perceived as being composed of strong and outspoken advocates in wider society. Actress Portia de Rossi has been credited for significantly countering the general societal misconception of how lesbians look and function when, in 2005, she divulged her sexual orientation in intimate interviews with Details and The Advocate which generated further discussion on the concept of the "lipstick lesbian“ ("femme" women who tend to be "hyper-feminine").
  2. 2. Ethnicity more often than not have no All African-Americans are good at dancing, while Caucasians rhythm. All people of Asian ethnicity are geniuses and driven to serve their employers well. They do exceedingly well in academics. People of Hispanic origin do not have a good command over English and more often than not, are not fluent in the language. Gambling is one of the favorite pastimes of Native Americans. All African-Americans are good at playing basketball. This stereotype emerges from the fact that a large percentage of professional players are of African-American origin. All Caucasians are racist and guilty of a racist attitude towards people of different ethnicity. Every one who belongs to the Middle East hates America and is a fundamentalist. This is one of the stereotypes that was perpetuated further in the wake of the 9/11 attacks. African-Americans are not very intelligent, tend to be involved in nefarious activities, and have big lips.
  3. 3. Natives of the African continent live in underdeveloped villages, in tiny huts, and wear very little clothing. People from Latin countries are often dependent on welfare and charity, have many children, and are generally illegal aliens in the United States. South Asians are often all portrayed to be from India, which is in turn portrayed as a country of elephants, snake charmers, extreme poverty, pestilence, and two million gods. This is one of the most common stereotypes in the media. Jews are often stereotyped as a community of greedy misers who refuse to part with the money that they make. A cultural, gender, and racial stereotype that refuses to die down is that of the dumb blond, who while attractive is often considered lacking in intelligence. Another common racial stereotype propagated by the media is that which portrays Italians as violent, politically corrupt, and ignorant.
  4. 4. Regional Identity • • • • • • • • • • • • • Regional Identity is identifying a person based on the setting of the film but also judged on speech, costumes, and the region they are from which can be shown through accents, costumes, dialogue and makeup. Also can be linked to social class. Stereotypes shown in television using regional identity include: Scottish – wear kilts, eat haggis, play bag pipes, quite aggressive. Welsh – often shown living in the countryside Irish – very friendly shown to be like leprechauns, stereotyped to wear green and live in the countryside. English – 2 stereotypes are popular, 1 being the posh English person who eats tea and cucumber sandwiches, the other being rude, racist, watching football and drinking too much beer. London – again 2 stereotypes, the posh rich Londoners, and the rural urban Londoners who are shown to be common, criminalistics lower class people. Manchester/Newcastle/Liverpool – ‘chavs’ who wear common tracksuits, have strong accents and are quite violent. Like ‘Kelly’ in Misfits. Essex – glamorous but cheap, shown to be very materialistic and go partying a lot, don’t have much common sense. Yorkshire – stereotyped to live in the countryside Cornwall/Somerset – South England – North England -
  5. 5. Disability • People with disabilities in the media are thought to be incapable to do anything for themselves and are frail people. They are cast as outsiders, less attractive and different for the wrong reasons. • Its shown in ‘coronation street’ with the character of ‘Izzy’. There is a storyline where she is desperate for a child but cannot have one herself so her friends helps her out and has a baby for her. • Traditionally in films villains were given a disability as a sign of weakness and that they are different. Although society has changed this view it is still thought that disabilities make people seen like they have a weakness and are difference and not equal to other able bodied people.
  6. 6. Class • The hierarchy of social class in the media creates stereotypes and influences our thoughts of characters because of the way we think as a society. When we see a character on a TV programme we can assume almost straight away what social class they are based on appearance. • Working/Lower Class – people who work in basic jobs that don’t require much skill. Jobs such as cleaners, bin men, plumbers, warehouse men and many ‘blue collar’ jobs. Coronation Street, EastEnders. Because these jobs don’t require higher education training, people tend to assume people in these jobs lack intelligence and this leads to thinking they lack common sense. We make assumptions on peoples behaviour based on their class, when you think of a working classed middle aged man going into a bar you’d imagine him to stereotypically order a pint of larger rather than something thought to be sophisticated like a glass of wine. Middle Class – People with 9-5 jobs that are more respected and require advanced higher education such as teachers. Have the typical ‘house wife and kids’ life, considered to be normal, with good family values and well behaved. My Family, Outnumbered. Upper Class – often shown as wealthy, a stereotype is very snobby and posh, tend to look down on others. Made In Chelsea, Downton Abbey. • • • •
  7. 7. Gender Traditionally, the female stereotypic role is to marry and have children. She is also to put her family's welfare before her own; be loving, compassionate, caring, nurturing, and sympathetic; and find time to be sexy and feel beautiful. The male stereotypic role is to be the financial provider. He is also to be assertive, competitive, independent, courageous, and career‐focused; hold his emotions in check; and always initiate sex.
  8. 8. Age • Young people are usually associated with crime and rebelling against the older generation (the stereotype from the 80+) The typical outfit which is stereotypical for a teenager is a hoodie, jeans and trainers. • The stereotypes for older people are things such as rude and snobbish. Slow, un-active, boring and constantly sleeping. All these stereotypes are true to a certain extent in some places within society. However the majority of these are inaccurate because only a small amount of people fit into this bracket.

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