advertising management

1. ADVERTISING
MANAGEMENT
Presented by
Mohan

2. MEANING
² The term Advertising was derived from the
LATIN word ADVERTIRE which means to
(give public notice or to announce publicity)

3. OBJECTIVES OF
ADVERTISING
² It assist to communicate to a mass.
² It helps to maximize the profit.
² It helps to generate employment for the
people.
² It supports to enhance standard of living of
the community.
² It helps to create brand image and

4. ADVERTISING PROCESS
² Briefing
² Knowing the objective
² Research
² Target audience
² Media selection
² Setting the budget
² Designing and creating the advertisement
² Perfection
² Place and time of advertisement
² Execution
² Follows

5. TYPES OF ADVERTISING
² Based on demand
² Based on institutional of product
² Based on the audience
² Based on advertising media

6. BASED ON DEMAND
² Direct action advertising
² Indirect action advertising

7. BASED ON ADVERTISING MEDIA
² Television media
² Radio media
² Newspaper media
² Magazine and journal media
² Mail advertising media
² Other outdoor advertising

8. BASED ON INSTITUTIONAL OF
PRODUCT
² Institutional advertising
² Product advertising
Informative product
Persuasive product
Reminder

9. BASED ON THE AUDIENCE
² Consumer advertising
² Industrial advertising
² Trade advertising
² Non profit

10. AIDA COMMUNICATION MODULE
² Attention
² Interest
² Desire
² Action

11. CONTROVERSIES IN
ADVERTISING
² Product proliferation
² Inefficient manufacturers stay in business
² Deception
² Manipulation
² Materialism
² Price differentiation
² Insecurity

12. ADVERTISING AGENCY
MEANING:
Advertising agency is the team of
experts appointed by clients to plan
produce and place advertising compaigns
in the media.

13. DEFINITION OF ADVERTISING
AGENCY
² An advertising agency is a service business
dedicated to creating, planning and
handling advertising for its clients.

14. FUNCTIONS OF ADVERTISING
AGENCIES
² Attracting clients
² Research function
² Advertising planning
² Creative function
² Media selection
² Advertising budget
² Coordination
² Sales promotion
² Public relations

15. RESEARCH FUNCTIONS OF
ADVERTISING AGENCIES
² Present and future market possibilities
² Distribution methods
² Competition in the market
² Features, quality, advantages and
limitations of a product
² Buyers preferences etc.,

16. CREATIVE FUNCTIONS OF
ADVERTISING AGENCIES
² Copywriting
² Drawing photos
² Making illustrations
² Layouts
² Produce an effective message

17. NON ADVERTISING FUNCTIONS
² It determines the discount
² It designs the product
² It also design its package, trademark, labels
etc,.

18. ADVERTISING BUDGET
² Advertising agency helps the client to use
his budget economically and make the use
of it.
² Without a paper advertising budget there is
a risk of clients funds getting wasted of last.

19. ORGANIZATION OF
ADVERTISING AGENCY
The size of an agency determines its
organization.
TYPES OF ORGANIZATION STRUCTURE
➢ Group type
➢ Department type

20. GROUP TYPE
² The group of an account executer a
copywriter and a layout artist.
² It contracts clients and does creative work
for them.
² It uses other central units such as media
research, mechanical production and
accounting.

21. DEPARTMENT TYPE
² Copy department
² Art department
² Radio and Television commercial
department
² Mechanical production department

22. THANK YOU