When you build a product, place the user first and choose the right methodology. That's what this presentation is all about.

1. LESSON
LEARNED
ON
PRODUCT
DEVELOPMENT
Sam Hickmann

2. Who Am I?
• Entrepreneur since 2000
• Sold a company in 2009
• Moved to San Francisco in 2010
• Co-founded Kwarter in 2011

3. Kwarter is a Sports Gamification
Platform that allows broadcasters, TV
producers and brands to easily
create, manage and monetize LIVE
audience participation.

4. funding
APRIL 2011
Incorporation of Kwarter, inc.
Bootstrap.
!
AUGUST 2011
Seed round $1M
!
DECEMBER 2012
Series-A $4M (post $17M)

5. live interactive
content
Polls, predictions, trivia, catch’em items
that sync directly with the action.

6. gamified
Contextual leaderboards that
keep the game going for days

7. rewarding
Create a virtual marketplace for
relevant prizes

9. VIDEO
Special operation with TBS for
the MLB Playoffs. Samsung was
the official sponsor.
Click here to watch the video

10. Waterfalls
are
awesome

11. A USER?

12. BUILDLEARN
MEASURE
IDEAS
PRODUCTDATA
“All life is an experiment. The more experiments you make, the better.
—Ralph Waldo Emerson”
BUILD - MEASURE - LEARN

13. start with few testers

14. ITERATE SUPER FAST

15. Track, speak, watch

16. Keep the momentum, improve
and push releases quick

17. Build your community in parallel

18. Test everything

19. “ Y O U H A V E T O M A K E E V E R Y S I N G L E D E T A I L
P E R F E C T . A N D Y O U H A V E T O L I M I T T H E
N U M B E R O F D E T A I L S . ”
J A C K D O R S E Y

20. First time
experience

21. Launch

22. SAM
HICKMANN
risk taker since 2000
samhickmann
sam@kwarter.com
samhickmann.com
SAM
HICKMANN