Fred, the Media and Customer Relations Manager at Ektron, used Influitive's AdvocateHub platform to mobilize Ektron customers and partners to generate content that enhanced the annual SYNERGY Customer Conference. Fred created challenges on the platform that crowdsourced customer videos, encouraged attendees to collaborate on a song, increased customer award submissions, and captured user testimonial videos. The platform allowed Fred to take on the roles of "Video Producer", "Event Planner", and "Social Marketer" by motivating customers to complete tasks without having to directly recruit them. Fred stated he couldn't do his job without Influitive, as it helped him effectively tap into his customers' enthusiasm for Ektron.

1. CASE STUDY: EKTRON
Fred rocks the annual conference
with advocate marketing

2. Meet Fred.
“Fred walks his Maine Coon cat”

3. “My role
Hello Fred. at Ektron”
Fred‟s the Media and
Customer Relations Manager at
 Enterprise  Digital
Content Experience
Management Software

4. THE OBJECTIVE:
Fred needs a new level of energy and excitement at
Ektron‟s annual SYNERGY Customer Conference

5. FRED’S PLAN:
Mobilize attendees to share their experiences
Videos Fun Awards Testimonials

6. Fred Fred
“The Video Producer” “The Event Planner”
“The Video Producer” “The Event Planner” “The Social Marketer”
To do all this, Ektron
needed 3 Freds.

7. (Unfortunately, they
didn‟t have 3 Freds)

8. Then, Fred had an epiphany.
Tap into his customers‟ love of Ektron.

9. FRED USED
Influitive‟s AdvocateHub helps companies
recruit, manage, and reward their advocates
Invite Mobilize them to Recognize
customers complete their
„challenges‟ achievements
“I could not do my job without Influitive”

10. email
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Using Influitive, Fred created a community
where customers and partners
could advocate for Ektron.

11. CHALLENGE: VIDEOS
Crowd-source the “I am Ektron” customer videos to
be shown at the opening keynote.
No Recruiting!
Videos collected
on the spot.
40 “I am Ektron”
Videos Collected.
Watch the “I am Ektron” montage

12. CHALLENGE: FUN
Mobilize attendees to build “one great song” for
keynote breaks.
“…One of the
most popular
challenges we‟ve
ever done.”

13. CHALLENGE: AWARDS
Generate huge increase in customer submissions for
“Site of the Year” award.

14. CHALLENGE: TESTIMONIALS
Capture hours of compelling user videos in a matter
of hours.
Hours of footage
Dozens of interviews

15. WHY ADVOCATE MARKETING
WORKED FOR FRED
“The strength of the AdvocateHub is motivating and
mobilizing customers to do things that they‟d be more
than happy to do, they simply didn‟t know you were asking them to.”

16. Fred Gets Help From Influitive
“Without
hyperbole, I literally
could not do my job
without the
AdvocateHub.”
Fred

17. Fred knew his Customers
Loved Ektron.
helped him tap into it.
What can Influitive do for you?
www.influitive.com