The document proposes a film called "Imperium" about a mob boss who plans to end racism in his town through violence. It would be a crime/drama/gangster hybrid targeting men and women aged 35+ who desire graphic content and believable characters. Examples of similar successful films are provided.

1. Final idea pitch
Amy Balmer
Callum Fisher
Jack Francis

2.  Our Film is called ‘Imperium’
 Synopsis – a Mob boss plans to end racism
in his town, one bullet at a time.
 Cast/ characters –
Our Idea
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3.  Genre – Crime/Drama/Gangster hybrid
 Examples of films from our genre-
Goodfellas (1990) The Wolf Of Wall Street (2013) The Godfather (1972) Scarface (1983)
Genre

4. Target audience
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 Men and women (35+)
Key points from our interviews –
 Graphic content is desired by the majority
 Characters have to be believable

5. Unique selling point -
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6.  Customers
› 2008 is projected to attract 920,700 new
customers
› 27% of first-time customers have become repeat
customers
 Transactions
› Average sales transaction = $52.17
› 75% of customers have bought at least one non-
sale item in addition to a sale item
2008 Sales Research
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7.  Survival gear
 Sportswear
 Outerwear
 Off-road bicycles
 Fishing equipment and tackle
 Canoes and personal rowing shells
Proposed New Products
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8. Costs
ROI0
1
2
3
4
5
2007
2008
2009
2010
Costs
ROI
Costs of Return on
Investment Projections
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9. Terms and
conditions
#1
Terms and
conditions
#2
Terms and
conditions
#3
Terms and
conditions
#4
Terms and
conditions
#5
Terms and Conditions
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10.  Strategy
› Tactic #1
› Tactic #2
› Tactic #3
Strategy
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11. Adopt
plan 3Q08
Implement
4Q08
Evaluate
3Q09
Adjust
4Q09
Schedule
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12.  Close sales faster
 Present complex concepts quickly and
clearly
 Leverage database information (sales
numbers, customer locations, etc.)
Sales and Marketing Needs
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13.  Need and solution #1
 Need and solution #2
 Need and solution #3
 Need and solution #4
 Need and solution #5
Close Sales Faster
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14.  Need and solution #1
 Need and solution #2
 Need and solution #3
 Need and solution #4
 Need and solution #5
Present Complex Concepts
Quickly and Clearly
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15.  Need and solution #1
 Need and solution #2
 Need and solution #3
 Need and solution #4
 Need and solution #5
Leverage Database Information
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16. Questions and Answers
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