2. TM
We focus in the
Vision What is the Strategy? niche segment
We enhance quality of life of of these 50Mn
Indian Consumers and We identify the right products and
businesses with right technologies that would attract the niche
technology. segment of Indian markets.
We work closely with such identified
Mission International companies to evolve a joint
We offer Innovators and hi- product, pricing, marketing and sales strategy.
technology manufacturers Focus is always to protect their intellectual
from across Globe a property and build their brand in India.
professional sales & We offer our infrastructure, management
marketing platform in India.
Our focus will always be on team and trade network to launch the
Intelligent, Hygenic and operations.
environment friendly We develop new team and suitable trade
products and technologies
enhancing quality of life. channel in Indian markets for the company and
stabilize the operations.
Once operations are stabilized, we encourage
International companies to form their own
companies in India and continue to manage the
operations till demanded.
Desired outcome
Combined sales of managed companies in India
• US$ 50
US$ 7 CAGR Million
2012 Million
2017
51% • CAGR
51%
3. TM
History – Novo Group
Introduced many European companies in Lighting,
Home/office automation, Door communication, Central
Vacuum Cleaning , Switches to Indian consumers
PAN India sales & support network for
Regent Lighting established with CAGR >
100% and established brand name in the
country for a long term
2005 2006 2009
104 year old Swiss technical lighting
company –Regent Lighting AG gave
mandate to form Indo-Swiss joint
venture to produce products in India and
establish a serious presence in India
4. TM
Marketing Practices Adopted in Initial Period
Technology Display Centres for user experience
Organizing Specifier and customer seminars
Pre and After sales Support
Participation in trade fairs
5. TM
Regent Lighting Hived Off
2010
Regent lighting vertical hived off as Regent
Lighting Asia (100% subsidiary Regent Lighting
AG , Switzerland)
Continued management support. Regent Lighting Asia
Presentation
A Journey towards a Brighter World
7. TM
Project References – Regent Lighting
Cognizant, Chennai
Price Waterhouse Cooper, Zurich SWBI
United Nations Headquarter, Geneva
Schneider, Bangalore
8. TM
Infrastructure
Centrally located Sales & Marketing office, Assembly & Warehouse
Noida ( Delhi National Capital Region)
Upcoming new facility of Novo in Noida (Delhi NCR) expected completion by November 2012.
It is a 34,000 sq. ft facility with proposed 24000 sq f area for Shared work place and Business
Development services. Eventually to evolve as a Centre of Innovation
9. TM
NOVO Business Segments: Residential Projects
Proposed Tubular Day-
Lighting solutions
Central
Cleaning
System
Proposed Connected Homes
( Machine 2 Machines;
Wi-Fi ready equipments)
Swiss LED residential Lighting
10. TM
NovoCustomer Services Technology Enablement
Novo customer services Technology Enablement
Customer Lifecycle
Consumer / Business
•Pre-Sales Field Sales/Service
•Sales life cycle Team
•Sales & Marketing
•web presentation, demo
Subject Matter Experts •Commercial management
•After Sales Support / Complain Center
Support Tools, Platform & Systems
CRM Design Team Online Voice Commercial Trained Other
MS CRM Presentation Infrastructure Management “experts” support
tool Infrastructure
Unified operations control: WOW experience for customer lifecycle; Linear Operational Cost
Quick High Quality services Operational Cost Customer
Easy adoption
Resolution (driven by Six Sigma) Saving Satisfaction
11. TM
Opportunity In Indian Market
Indian economy is
today 9th largest and 3rd 2012 GDP Forecast
largest in terms of PPP $1,858.9 billion
(Purchasing Power
Parity) GDP Growth
7.82%
India is home to the second largest population in the
world, and Goldman Sachs predicts that the country
would become the third largest economy in the world by
2035, just behind the United States and China.
Change in Consumer Globally, companies have their eyes set on India as a
behavior and buying rapidly growing nation that is full of opportunities. The
pattern. sheer scale of development needed could drive growth
for many years.
Inclination towards lifestyle
products and automation "India has the advantage of size. The scope of growth and
Sustainability is a buzzword excess capacity present in terms of resources would drive
among forward looking growth in the future," said Madan Sabnavis, chief
consumers economist at Care.
12. TM
Strategic Business Units Based on Market Segmentation
Industrial and Commercial
SBU
Existing set-up and relationship with
Specifiers and customers due to Lighting
business
Live contact and ongoing business
with about 2300 customers,
Industries, Project Managers,
architects and consultants
Existing project Business associates in all
important cities across India
10 Major trade partners and about 30
project partners across country
100% focus on niche Market
This SBU is headed by people having vast
experience in Institutional and B2B network,
with support team focused on project
business
New projects contribute to over 50% of India’s
construction market revenue
Over $500 Billion to be invested within the next 8-10
Years and the need for materials and technology is
immense
13. TM
Strategic Business Units Based on Market Segmentation
Residential SBU
Major focus on hi end Group housing projects
where bulk and continued business is possible
About 20 Key large developers and
about 90 hi end Group housing
projects
Hi End Individual customers
Marketing campaign carried out using
social media, PR exercise and other
digital media
Serviced through centralized center for
subject matter expertise, design and
pre and after sales support services
Products and services delivered
through retailers and project
associates
This division is headed by professionals who
have vast experience in B2C marketing and
who understand the expectation of hi end
customers to acquire hi technology products
for their projects
