Telecom Industry Experience &
 Profile Summary of Jayanth K
Profile Summary




   • Over seven years of experience in telecom industry working in strategy consulting, product
     m...
I have worked in various business functions during the exponential growth phase of the
Indian wireless telecom industry

 ...
Working with different MNCs in various capacities across the telecom value chain


               Telecom Value Chain & Ke...
My strategy acumen combines several elements of business & operational strategy, which
  is a result of my management cons...
I’ve also gained significant experience in key Product Management & Go-To-Market
activities launching diverse GSM & CDMA d...
Deploying the HLR & CDMA Mobile Handset Testing during the initial part of the career
has helped me gain functional knowle...
An ardent believer in experiential learning, I’ve maintained a steep learning curve of telecom
     industry, its business...
Thank You



            E-Mail ID - Jayanth.kolla@gmail.com

                 Mobile - +91-9873094602
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Jayanth K - Telecom Industry Experience

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Jayanth K - Telecom Industry Experience

  1. 1. Telecom Industry Experience & Profile Summary of Jayanth K
  2. 2. Profile Summary • Over seven years of experience in telecom industry working in strategy consulting, product marketing and technology • Experience in working with a management consultancy, leading mobile handset makers and telecom service provider • Profound understanding of Indian telecom businesses & practices through experience during various business cycles • Passion for analysing business dynamics, products, customers and technology trends • Extensive experience in Mobile Handsets, Mobile VAS and Wireless Network Equipment • Expertise in collating industry intelligence and providing valuable inputs towards the formulation of long term business strategy • Extremely strong technical fundamentals with hands on experience in both CDMA & GSM technologies
  3. 3. I have worked in various business functions during the exponential growth phase of the Indian wireless telecom industry Indian Mobile Subscriber Growth (’02 – ’09) & Corresponding Industry Experience 390 mn 261 mn 0% R8 C AG 165 mn 99 mn 52 mn 34 mn 6 mn 13 mn Mar 2002 Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007 Mar 2008 Mar 2009 Core Network Technical Telecom Industry Go-To-Market & Strategy Deployment & Mobile Account Experience Product Management Consulting Handset Testing Mgmt Carrier Mobile Handset OEMs Consultancy
  4. 4. Working with different MNCs in various capacities across the telecom value chain Telecom Value Chain & Key Functions Mapping Role & Period served in the Organization Organization Designation Period Senior BDA Connect Present – Management Mobile Pvt. Ltd Nov ‘08 Consultant VAS Nokia India Product Oct ’08 – Pvt. Ltd Manager Mar ‘08 Senior Product Motorola India Mar ’08 – Mobile Pvt. Ltd Marketing Aug ‘05 Handsets Specialist Kyocera India Aug ’05 – Engineer Pvt. Ltd Aug ‘04 Core / Radio Network Tata Aug ’04 – Teleservices Senior Engineer Apr ‘02 Pvt. Ltd Strategy Product Management Technology
  5. 5. My strategy acumen combines several elements of business & operational strategy, which is a result of my management consulting and telecom operations experience Developed growth strategy for increasing the Developed growth strategy for increasing the share of a Mobile VAS company in India share of a Mobile VAS company in India Business Growth Business Growth Built a disruptive model for advertising Built a disruptive model for advertising supported mobile telecom services supported mobile telecom services Organic/Inorganic market entry strategy for a Organic/Inorganic market entry strategy for a Business Strategy Business Strategy Market Entry Market Entry mobile VAS provider mobile VAS provider Collation of industry intelligence and providing Collation of industry intelligence and providing inputs for formulation of long term strategy inputs for formulation of long term strategy Business Intelligence Business Intelligence Evaluation of competitors’ strategies and Evaluation of competitors’ strategies and business models across various segments business models across various segments Jayanth’s Strategy Jayanth’s Strategy Expertise Expertise Product Positioning Product Positioning Mobile devices positioning based on consumer Mobile devices positioning based on consumer Strategies Strategies segmentation, device feature set & ASP segmentation, device feature set & ASP Manage products forecast matrix based on the Manage products forecast matrix based on the TAM analysis & Motorola’s share & GM targets TAM analysis & Motorola’s share & GM targets Product Portfolio & New Product Portfolio & New Operational Strategy Operational Strategy Product Development Product Development Identification of key product opportunities for Identification of key product opportunities for the Indian market supported by business cases the Indian market supported by business cases Go-To-Market Planning Go-To-Market Planning Mobile handsets launch & lifecycle planning Mobile handsets launch & lifecycle planning
  6. 6. I’ve also gained significant experience in key Product Management & Go-To-Market activities launching diverse GSM & CDMA devices in both consumer & enterprise markets Number of Mobile Handsets Launched Responsibilities Description 18 • Provide market voice to device R&D and global portfolio planning teams New Product Development • Responsible for supporting features definition, product development and general roadmap alignment 14 10 • Extend active support to the sales and 7 marketing teams during product launches Product • Impart product training to internal Kyocera Motorola Nokia Marketing customers, carrier customers, business GSM Devices CDMA Devices partners and FOS • Prioritizing CRs and final software & hardware approvals Share of Mobile Device Type Launched Program • Extend technical, administrative and Management Mass Market Devices logistics support to pre and post sales teams 25% Smartphones for the India GSM & CDMA products 9% • Conceptualized and spearheaded the development of competitive analysis matrix Multimedia Devices Competitive for Motorola, India Feature Phones 17% Analysis 23% • Use market visits and third party sources for sourcing and maintaining competitive intelligence Stylish Devices N = 49 26%
  7. 7. Deploying the HLR & CDMA Mobile Handset Testing during the initial part of the career has helped me gain functional knowledge of both Radio and Core network elements CDMA Cellular Network Architecture Radio Network Core Network Responsibilities Description • Conducting the lab and field test of CDMA PSTN PSTN mobiles and FWTs of different makes as per the standards • Mobile handsets testing conducted in System MS Mobile Handset BTS Determination, Call Processing, SMS & Data PLMN Testing IN/Billing IN/Billing PLMN • Perform minimum performance standard tests on mobile stations in conformance with IS-98D • Performing CDG stage 3 testing for CDMA 2000 mobile handsets and FWTs BTS BSC, PCF BSC, PCF MSC/VLR MSC/VLR HLR/AuC HLR/AuC • Deployment and maintenance of Ericsson MS CDMA HLR/AuC across TTSL network & integration of Lucent, Ericsson & Motorola SMSC SMSC MSCs PDSN & AAA PDSN & AAA • Troubleshooting network related issues HLR including Registration, Roaming, C-Number Implementation Analysis and Location Update MMSC MMSC & Maintenance Internet • Configuration of WIN profiles, LIA Ids, OCA Internet tables, Procedure Codes and MDN/MIN ranges on the HLR • Implemented A-Key and supported 10-digit Hands-on experience numbering plan migration across TTSL network
  8. 8. An ardent believer in experiential learning, I’ve maintained a steep learning curve of telecom industry, its businesses & practices through experience during various business cycles Telecom Industry Learning Curve Functional Role Key Learning's • Strategic framework development Strategy Strategy • Demand and supply side analysis Consulting Consulting Product Management • Market projections and modeling & Go-To-Market • Product launch and lifecycle planning • Retail distribution network functioning Product • Consumer marketing & its myriad elements Management & Go-To-Market • Importance of consumer segmentation • Integration of VAS services to strengthen the product proposition • Nuances of catering to enterprise Technical customers Account Mgmt Technical Account • Client negotiation maneuvers Management • Product development cycle • Feature set prioritization Active contribution to the Active contribution to the • Core and Radio network elements functions growth of organization and growth of organization and Core N/w & the industry Core Network & • Different call flow scenarios the industry Mobile Testing Mobile Testing • CDMA air interface protocols • Network deployment and maintenance
  9. 9. Thank You E-Mail ID - Jayanth.kolla@gmail.com Mobile - +91-9873094602

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