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Using the Quadric® Framework
as a Management Tool

www.quadric.dk




                               Copyright © Quadric® ...
Industry leaders could make many claims, but
                            choose to build focused positions
               ...
Your positioning strategy guides decisions
                             across your value chain
                          ...
Use positioning to manage your value chain,
                            not just your company




                        ...
Use positioning to increase marketing
                            effectiveness, driving volume and pricing


            ...
Use positioning to guide branding and
                            communications, influencing future trends


            ...
Use positioning to guide innovation by
                            development teams and partners


                      ...
Use positioning to integrate past and future
                            acquisitions


                                  ...
Your Quadric




                                           Do you have a
                                           clear...
Your Quadric


                                           Is your brand portfolio optimized
                              ...
Your Quadric


                                                      Is your brand portfolio optimized
                   ...
Your Quadric


                                                      Is your brand portfolio optimized
                   ...
Your Quadric


                                                      Is your brand portfolio optimized
                   ...
Add positioning to your strategy process




                                        Position?




                       ...
Implement your positioning strategy in each
                            area of your Quadric




                         ...
Let your positioning strategy guide decisions,
                            building strategic differentiation over time


...
www.quadric.dk




                 Copyright © Quadric® 2009
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Using the Quadric® Framework as a Management Tool

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The Quadric framework can help you strengthen your role in your value chain: drive volume and pricing, influence future trends and guide innovation in your industry.

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Using the Quadric® Framework as a Management Tool

  1. 1. Using the Quadric® Framework as a Management Tool www.quadric.dk Copyright © Quadric® 2009
  2. 2. Industry leaders could make many claims, but choose to build focused positions Product Service Innovation Position leadership? leadership? leadership? Safety Yes Yes Yes Reliability Yes Yes Yes Yes Yes Yes Simplicity Yes Yes Yes Problem solving Driving change Yes Yes Yes Copyright © Quadric® 2009 Yes Yes Yes Performance Empowering Yes Yes Yes people 2
  3. 3. Your positioning strategy guides decisions across your value chain Emotional Optimized Brand Emotional Portfolio Positioning Strategy External Internal Cultural Aligned Internal External (True, relevant, high- Uniqueness Marketing value focus) Operational Rational Copyright © Quadric® 2009 Evidence Rational 3
  4. 4. Use positioning to manage your value chain, not just your company Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 4
  5. 5. Use positioning to increase marketing effectiveness, driving volume and pricing Drive volume & pricing Push Pull Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 5
  6. 6. Use positioning to guide branding and communications, influencing future trends Drive volume & Influence pricing future trends Pull Push Pull Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 6
  7. 7. Use positioning to guide innovation by development teams and partners Guide Drive volume & Influence innovation pricing future trends Push Pull Push Pull Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 7
  8. 8. Use positioning to integrate past and future acquisitions Guide Drive volume & Influence innovation pricing future trends Push Pull Push Pull Investors Suppliers Company Distributors Dealers/ End-users Influencers retailers Copyright © Quadric® 2009 Integrate acquisitions 8
  9. 9. Your Quadric Do you have a clear positioning strategy? Copyright © Quadric® 2009 9
  10. 10. Your Quadric Is your brand portfolio optimized to best represent your position? (e.g. naming, visual identity) Do you have a clear positioning strategy? Copyright © Quadric® 2009 10
  11. 11. Your Quadric Is your brand portfolio optimized to best represent your position? (e.g. naming, visual identity) Are you creating Do you have a cultural uniqueness clear positioning which directly supports strategy? your position? (e.g. behaviors, attitudes) Copyright © Quadric® 2009 11
  12. 12. Your Quadric Is your brand portfolio optimized to best represent your position? (e.g. naming, visual identity) Are you creating Do you have a cultural uniqueness clear positioning which directly supports strategy? your position? (e.g. behaviors, attitudes) Copyright © Quadric® 2009 Do you collect operational evidence that reinforces your position? (e.g. performance metrics, case studies) 12
  13. 13. Your Quadric Is your brand portfolio optimized to best represent your position? (e.g. naming, visual identity) Are you creating Do you have a Have you aligned cultural uniqueness clear positioning marketing to build your which directly supports strategy? positioning while driving your position? (e.g. sales? (e.g. sponsorships, behaviors, attitudes) advertising) Copyright © Quadric® 2009 Do you collect operational evidence that reinforces your position? (e.g. performance metrics, case studies) 13
  14. 14. Add positioning to your strategy process Position? Develop a clear positioning strategy Copyright © Quadric® 2009 14
  15. 15. Implement your positioning strategy in each area of your Quadric Position? Position Develop a clear Implement the positioning strategy strategy thoroughly Copyright © Quadric® 2009 15
  16. 16. Let your positioning strategy guide decisions, building strategic differentiation over time Position? Position Position Develop a clear Implement the Manage based on positioning strategy strategy thoroughly positioning Copyright © Quadric® 2009 16
  17. 17. www.quadric.dk Copyright © Quadric® 2009

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