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ASPIRE


Introduction to Aspire Advisors
Management consulting firm focused on the Indian market

May 2012




                             Aspire Advisors
Mission
Our mission is to help small and mid-size businesses
achieve their growth aspirations

                                                                                 g
                                                                              bi
                                                                             a n
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                                                                         rd atio
                                                                        a r
                                                                      ow spi
                                                                     T a




                                 ities,
                            ortun
                         Opp eats
                            thr
                                                      Mid-size   US$100-500 mn
                                                      business    in revenues
           <US$100 mn
           in revenues
                                                      Compa
                                   Small                    ny
                                                      contex
                                  business                   t



             ASPIRE

      We are a management and technology consulting company, focused on
                 the Indian market and across industry verticals
                                             ASPIRE                                    2
Services
 Our services span the entire value chain from strategy to
 operations



               Market research                   Opportunity identification
                                                                                    Business
              R&D                                                      Sales &      strategy
                           Product pipeline       Operations
           capabilities                                               marketing
                            development          effectiveness
            build-up                                                effectiveness
Services




                Partnership, JV, Alliance (in-licensing / out-licensing etc)         Growth
                                                                                     strategy
                                 Business due diligence

                   Corporate planning and strategic decision support                 Market
                                                                                    strategy
                  Behavioral training for organizational transformation




                                               ASPIRE                                      3
Projects



We are successfully extending to multiple industry verticals
    Initial focus on healthcare sector                          Extending to new verticals
Pharmaceutical company focused on
domestic Indian market                                          Chocolate market: Market landscape for B2B
 • OTC business blueprint development                           segment

MNC Pharma company with no India presence            Comple     Power generation: Market landscape and
 • Entry strategy development                          ted      entry strategy

Mid-size pharmaceuticals company currently                      Animal husbandry: Understanding
exporting to emerging markets                                   economics of the integrated dairy farm
 • Development of product capabilities to target                business
   the regulated markets
 • Selection of products to target and guidance                 Office furniture: Turnaround strategy
   on end-to-end product development                            development
                                                        In
 • Identification of marketing partners for          process
   regulated markets                                            Lubricants: Strategy to increase market-share
                                                                and execution plan for the same
Regional 1000-bed hospital player
 • Improving effectiveness of physician
   relationship managers                                        Education sector: Entry strategy and plan for
 • Growth strategy development                          In      entry into higher education in India
 • Planning & budgeting process                      pipeline
 • Defining and documenting processes                           Crop protection and seeds: Commercial
                                                                strategy transformation project
                                                   ASPIRE                                                  4
Team
Our synergistic, but lean team structure enables us to
deliver strong value-for-money consulting support

                                      Executing Partners / Project Leaders

                                      with experience in premier management
      Expert Partners                    consulting firms (e.g. BCG, PWC)

    with hands-on industry
    operating experience

                                                                    Project execution




                                                       Junior consultants

                                                   engineers from top-tier Indian
                                                       universities (e.g. IIT)




                             ASPIRE                                                     5
Team
Select team members: Team with premier management
consulting / professional services background
  Growth strategy,    • Expertise in both business strategy                             • >16 years of quant. research experience
    operations                                                          Marketing
                        and operations:                                                 • Extensive experience in areas such as:
   effectiveness                                                        Research
                         – Growth strategy, Market                                         • brand tracking
                            landscape,                                                     • communications testing
                         – Lean manufacturing, sourcing cost                               • concept and product testing
                            reduction, supply chain                                        • pricing research; positioning research
                            effectiveness                                                  • usage and attitudes segmentation
                      • Prior work with The Boston                                         • new product launch
                        Consulting Group (BCG), HSBC
                        Private Equity, Chemicals                                       • Experience with firms such as ORG-
                        manufacturing                                                     MARG, NFO-MBL (presently TNS), IMRB
                                                                                          International and Millward Brown
                      • B.Tech, Chemical engineering (IIT
                        Bombay); MBA (ISB, Hyderabad)                                   • B.E. Electrical engineering; MBA
Anshuman Biyani                                                       Ann Mathew
                     • Head, Centre for Inspired Living, in the
   Organization        professional training and coaching             M&A, Alliances,   • Expertise in M&A:
  development /        industry                                            JVs             – Corporate restructuring – mergers, hive
  training / TQM                                                                             offs, JVs, group alignments
                     • Ex-Senior Director in Sinhgad Institute                             – Conceptualization and end-to-end
                       of Mgt                                                                implementation

                     • Previously, General Manager-Cadbury;                             • Prior work with PricewaterhouseCoopers
                       Led R&D and Corporate Quality                                      and RSM Advisory Service
                       Assurance in a MNC, reporting to the
                       CEO-MD                                                           • Chartered Accountant (ICAI); Course in
                                                                                          Securities Law (GLC - PG Diploma);
                     • B.Tech, Chemical engineering (NIT                                  MCom (Sydenham College),
                       Karnataka); MMM (University of Pune);
   Ajit Tawde          PGDM
                                                                       Jyoti Kedia
                                                             ASPIRE                                                            6
Experts
Select team members: Experts from the pharmaceuticals
and healthcare sector
                      • Expertise in HR, sales & marketing,                                    • 30 years of experience in formulations
 Healthcare and         field force management, business                        Product
                                                                                                 R&D in the Indian pharmaceutical
pharmaceuticals         planning and strategy, brand                         Development &       industry
 strategy (India)       acquisition                                          Manufacturing
                                                                                               • Filed ~15 patents for formulation
                      • Led a pharma business for over a                                         innovations
                        decade; Served as member of board of
                        directors and executive director at                                    • End-to-end ANDA filing and
                        Merck                                                                    development experience

                      • Worked at KEM hospital and was a                                       • Prior work with Hoechst, Zydus Cadila,
                        visiting doctor to private hospitals                                     Lupin, FDC, Alkem, Shasun, Ajanta
                                                                                                 Pharma, Inga, Raptakos Brett, Plethico
                      • MBBS, M.D. (Internal medicine) from                                    • PhD (Tech) in Pharmaceutical medicine
Dr. Sunil Gupte         KEM hospital, Mumbai                            Dr. Milind Biyani        from UDCT, Mumbai

                                                                              International    • >30 years experience in domestic as
 Finance, MIS,      • Expertise in finance function:                             sales &         well as international sales and
 Due diligence         – Annual budgeting and long term plan                marketing (API &     marketing
                          development
                                                                             formulations)
                       – Compliance / internal controls in the
                                                                                               • Covered both semi-regulated and
                          business process
                                                                                                 regulated markets
                       – Activity based costing and pricing
                          strategies for API / other businesses
                                                                                               • Led both API and formulation sales
                       – Taxation, transfer pricing
                                                                                                 and marketing
                    • Prior work as CFO / Finance director with
                      Wyeth India
                                                                                               • Visiting faculty for sales &
                                                                                                 marketing to several management
                    • Also worked at AF Ferguson as part of
                                                                                                 institutions
                      the audit team
                                                                                               • Prior work with companies such as
Prakash Bhat        • Chartered Accountant
                                                                        Subhash Seth             USV, Torrent, Cadila
                                                               7
                                                                   ASPIRE                                                              7
Engagement models
 We mainly work on a project model, but can also
 offer flexible models depending on client requirement


                                                  Monthly retainership             Hourly consultation
                     Project model
                                                        model                            model

                Client has broad questions in    Client has interest in the       Client has a qualified in-
                mind….                           sector…                          house team to analyze issues
    Client                                                                        in depth…
situation and   ….needs a comprehensive
    need        and in-depth analyses of         …and feels the need to be        …however has very specific
                issues to answer the             able to consult our experts on   questions, on which it needs
                questions                        an ongoing basis                 external expert opinion




                Full-time junior consultants     Four days a month (32 hours      Telephonic / in-person
    Our         assigned to the project, who     per month) of flexible           consultation with our experts,
    offer       work under guidance of           discussion time with our         charged on per-hourly basis
                Aspire partners                  experts

                Full-time team size could vary   ~30% savings on per hour
                from one to four depending       basis compared to hourly
                on scope and timelines           model




                                                    ASPIRE                                                         8
Contact details for further information

    Anshuman Biyani
    Director

    Mob: +91 98207 48727
    anshuman@aspire-advisors.net




                                   ASPIRE       Aspire Advisors Private Limited
                                                Stylus, Ground Floor, Velocity
                                                Phase-1, Logitech Park
                                                Andheri-Kurla Rd., Andheri(E)
                                                Mumbai-400072, India
                                                Tel: +91 22 4376 4757
                                                Fax: +91 22 4376 4568




                                       ASPIRE                                     9

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Introduction to Aspire Advisors

  • 1. ASPIRE Introduction to Aspire Advisors Management consulting firm focused on the Indian market May 2012 Aspire Advisors
  • 2. Mission Our mission is to help small and mid-size businesses achieve their growth aspirations g bi a n s rd atio a r ow spi T a ities, ortun Opp eats thr Mid-size US$100-500 mn business in revenues <US$100 mn in revenues Compa Small ny contex business t ASPIRE We are a management and technology consulting company, focused on the Indian market and across industry verticals ASPIRE 2
  • 3. Services Our services span the entire value chain from strategy to operations Market research Opportunity identification Business R&D Sales & strategy Product pipeline Operations capabilities marketing development effectiveness build-up effectiveness Services Partnership, JV, Alliance (in-licensing / out-licensing etc) Growth strategy Business due diligence Corporate planning and strategic decision support Market strategy Behavioral training for organizational transformation ASPIRE 3
  • 4. Projects We are successfully extending to multiple industry verticals Initial focus on healthcare sector Extending to new verticals Pharmaceutical company focused on domestic Indian market Chocolate market: Market landscape for B2B • OTC business blueprint development segment MNC Pharma company with no India presence Comple Power generation: Market landscape and • Entry strategy development ted entry strategy Mid-size pharmaceuticals company currently Animal husbandry: Understanding exporting to emerging markets economics of the integrated dairy farm • Development of product capabilities to target business the regulated markets • Selection of products to target and guidance Office furniture: Turnaround strategy on end-to-end product development development In • Identification of marketing partners for process regulated markets Lubricants: Strategy to increase market-share and execution plan for the same Regional 1000-bed hospital player • Improving effectiveness of physician relationship managers Education sector: Entry strategy and plan for • Growth strategy development In entry into higher education in India • Planning & budgeting process pipeline • Defining and documenting processes Crop protection and seeds: Commercial strategy transformation project ASPIRE 4
  • 5. Team Our synergistic, but lean team structure enables us to deliver strong value-for-money consulting support Executing Partners / Project Leaders with experience in premier management Expert Partners consulting firms (e.g. BCG, PWC) with hands-on industry operating experience Project execution Junior consultants engineers from top-tier Indian universities (e.g. IIT) ASPIRE 5
  • 6. Team Select team members: Team with premier management consulting / professional services background Growth strategy, • Expertise in both business strategy • >16 years of quant. research experience operations Marketing and operations: • Extensive experience in areas such as: effectiveness Research – Growth strategy, Market • brand tracking landscape, • communications testing – Lean manufacturing, sourcing cost • concept and product testing reduction, supply chain • pricing research; positioning research effectiveness • usage and attitudes segmentation • Prior work with The Boston • new product launch Consulting Group (BCG), HSBC Private Equity, Chemicals • Experience with firms such as ORG- manufacturing MARG, NFO-MBL (presently TNS), IMRB International and Millward Brown • B.Tech, Chemical engineering (IIT Bombay); MBA (ISB, Hyderabad) • B.E. Electrical engineering; MBA Anshuman Biyani Ann Mathew • Head, Centre for Inspired Living, in the Organization professional training and coaching M&A, Alliances, • Expertise in M&A: development / industry JVs – Corporate restructuring – mergers, hive training / TQM offs, JVs, group alignments • Ex-Senior Director in Sinhgad Institute – Conceptualization and end-to-end of Mgt implementation • Previously, General Manager-Cadbury; • Prior work with PricewaterhouseCoopers Led R&D and Corporate Quality and RSM Advisory Service Assurance in a MNC, reporting to the CEO-MD • Chartered Accountant (ICAI); Course in Securities Law (GLC - PG Diploma); • B.Tech, Chemical engineering (NIT MCom (Sydenham College), Karnataka); MMM (University of Pune); Ajit Tawde PGDM Jyoti Kedia ASPIRE 6
  • 7. Experts Select team members: Experts from the pharmaceuticals and healthcare sector • Expertise in HR, sales & marketing, • 30 years of experience in formulations Healthcare and field force management, business Product R&D in the Indian pharmaceutical pharmaceuticals planning and strategy, brand Development & industry strategy (India) acquisition Manufacturing • Filed ~15 patents for formulation • Led a pharma business for over a innovations decade; Served as member of board of directors and executive director at • End-to-end ANDA filing and Merck development experience • Worked at KEM hospital and was a • Prior work with Hoechst, Zydus Cadila, visiting doctor to private hospitals Lupin, FDC, Alkem, Shasun, Ajanta Pharma, Inga, Raptakos Brett, Plethico • MBBS, M.D. (Internal medicine) from • PhD (Tech) in Pharmaceutical medicine Dr. Sunil Gupte KEM hospital, Mumbai Dr. Milind Biyani from UDCT, Mumbai International • >30 years experience in domestic as Finance, MIS, • Expertise in finance function: sales & well as international sales and Due diligence – Annual budgeting and long term plan marketing (API & marketing development formulations) – Compliance / internal controls in the • Covered both semi-regulated and business process regulated markets – Activity based costing and pricing strategies for API / other businesses • Led both API and formulation sales – Taxation, transfer pricing and marketing • Prior work as CFO / Finance director with Wyeth India • Visiting faculty for sales & marketing to several management • Also worked at AF Ferguson as part of institutions the audit team • Prior work with companies such as Prakash Bhat • Chartered Accountant Subhash Seth USV, Torrent, Cadila 7 ASPIRE 7
  • 8. Engagement models We mainly work on a project model, but can also offer flexible models depending on client requirement Monthly retainership Hourly consultation Project model model model Client has broad questions in Client has interest in the Client has a qualified in- mind…. sector… house team to analyze issues Client in depth… situation and ….needs a comprehensive need and in-depth analyses of …and feels the need to be …however has very specific issues to answer the able to consult our experts on questions, on which it needs questions an ongoing basis external expert opinion Full-time junior consultants Four days a month (32 hours Telephonic / in-person Our assigned to the project, who per month) of flexible consultation with our experts, offer work under guidance of discussion time with our charged on per-hourly basis Aspire partners experts Full-time team size could vary ~30% savings on per hour from one to four depending basis compared to hourly on scope and timelines model ASPIRE 8
  • 9. Contact details for further information Anshuman Biyani Director Mob: +91 98207 48727 anshuman@aspire-advisors.net ASPIRE Aspire Advisors Private Limited Stylus, Ground Floor, Velocity Phase-1, Logitech Park Andheri-Kurla Rd., Andheri(E) Mumbai-400072, India Tel: +91 22 4376 4757 Fax: +91 22 4376 4568 ASPIRE 9