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Customer Led Innovation Visteon Corp., a leading global supplier of automotive climate, interior, electronic and lighting solutions, is exploring and developing new ways to innovate and drive design. By focusing on defining consumer's desired experiences and translating these insights into actionable design inputs, Visteon is re-architecting their design and innovation process. Along with their design research partner Lextant, Visteon will share a case study to illustrate this new experiential way of thinking. Success is not based on what you make—it's based on how you make people feel.