- Nestlé's relationship with India dates back to 1912 when it was known as The Nestlé Anglo-Swiss Condensed Milk Company Ltd. It is now the world's largest food and beverage company. - Nestlé India is a subsidiary of Nestlé S.A. of Switzerland and is engaged in manufacturing, marketing, exporting and sales of food and beverages across India. - It has seven manufacturing facilities in India and exports products to countries like Russia, Australia and Africa. Nestlé India enjoys annual sales of over 5000 crore with around 20% growth in the last 2 years.

1. SALU P KUMAR
B1163
MBA B

2.  Nestlé's
relationship with India as The Nestlé
Anglo-Swiss Condensed Milk Company Ltd.
Dates back to 1912.
 Nestle
India is a subsidiary of Nestle S.A. of
Switzerland.
78th as per economic times brand equity
ranking (62 during last year)
 Ranked

3. 
Today,Nestle is the world's largest and most diversified food
company.

Nestle India is engaged in the
manufacturing, marketing, exporting and sales of food and
beverages.

It has seven manufacturing facilities and exports its products to
Russia, Australia and Africa.

Nestle India had a annual sales of over 5000 crore last year and
has been enjoying a growth of around 20 percent in the last 2
years.

Values- security, maternity and affection, nature and
nourishment, family and tradition

4. 


Nestle has 8000 diverse range of products which includes :
a) Milk Products
b) Nutrition Products
c) Beverages
d) Prepared Dishes
e) Chocolates and Confectionary
f) Bottled Water
This makes Nestle the most diversified food product
company.
Some famous brands include:
Nescafe, Maggi, Milkybar, Milo, Kit Kat, BarOne, Milkmaid and Nestea,Nestlé Milk, Nestlé Slim Milk
and Nestlé Fresh.

5.  Nestle
is targeting mainly the middle income
group
 And therefore prices of their products are
economical and affordable
 Usually price is made considering the competition
and the value consumer give for the product

6.  Distribution
network of nestle products are too
high
 Nestle products are easily available across the
length and breadth of India
 The products are available in all type of retail
stores in india
 From hyper markets to kirana stores

7.  Uses
wide promotion techniques
 Heavy television advertising is an important
promotion strategy used by nestle
 Uses the personal selling and public relation
 Promotion is also done through visual
merchandising

8.  SEGMENTATION
Nestle has products for all segments. And
segmentation differs based on each product.
Usually segmentation is done on the basis of age
 TARGETING
Nestle targets mainly the middle income group.
 POSITIONING
"Good Food, Good Life" is to provide consumers with
the best tasting, most nutritious choices in a wide
range of food and beverage categories and eating
occasions, from morning to nigh

9. 
PHYSIQUE
Highly recognizable logo of birds nest
RELATIONSHIP
Related as a food partner. Nestle products are
highly associated with Indian food habits

REFLECTION
Stands for taste , health and purity


10. SELF IMAGE
Nutrition and health
Trying to keep an honest image and as a trustable brand.
Symbolizes maternity and affection

CULTURE
Important part of indian food habits and at the same
time has an international image.
A part of family and tradition

PERSONALITY
Creative , healthy , innovative, honest and trustworthy
, affectionate


11.  Long
standing familiarity with brands
 Like kit Kat , Nescafé
 Easy availability also added to the brand
loyalty
 One among the most popular brands in India
 One among the daily used products in india

12. SERVICES : TATA DOCOMO

13.  Tata
DoCoMo is from Tata Tele services LTD
 Tata DoCoMo marks a significant milestone in
Indian telecom land space
 First mobile service provider to have second pulse
tariff
 “ anywhere” in Japanese
 Expanded as do communications over the mobile
network
 Ranked 9th as per economic times brand equity
ranking

14.  Pan
India license as GSM operator
 Started in November 2008 with 18 circles
 With NTT DOCOMO
 Which is the worlds largest japan based telecom
company
 The first company to commence 3G services
besides BSNL

15. 
Had the largest number of demand of SIM Cards
allover the state where an customer statistics were
taken as 10persons / min.

Cheapest network cost ever.

Short time famous firm.

Cheapest VAS

16.  Adopting
a multi segment approach
 Offering services of differentiated products
to their respective markets
 Home calling cards for getting connected to
other nations
 Cheap internet offers for youth
 Facilities for circle users

17.  First
in the market for pay per second
 First in the market for pay per site
 Schemes like listen to your songs when dial
others
 Positioned as “ value for money” brand

18.  Internet
services
 Voice solutions
 Data and networking solutions
 Business solutions
 Cloud services

19.  Attractive
pricing offers
 First in the market to offer pay per sec
 Which was later adopted by the competitors

20. 
High advertisement campaigns through Tvc
Use of bill boards for promotion
Use of social media for promotion
Personalized and innovative advertisements

Ranbir Kapoor was the brand ambassador for Tata Docomo

Ads was aired at the time of IPL to compete with Vodafone

Do the new Campaign

Airport Wi-Fi entered into an exclusive partnership



with GMR Airports to offer WiFi services at Terminal 3 of
the Indira Gandhi International Airport in Delhi and
the Rajiv Gandhi International Airport in Hyderabad.

21.  Airtel
 Idea
 Aircel
 Bsnl
 vodafone

22. 



Brand slogan : Do the New; Because Life
changes in seconds
High brand visibility
Youthful brand and high youth appeal
Catchy brand name and jingles.

23.  Youthful
 Innovative
 Dynamic
 Uniqueness
 friendly

24. THANK YOU ….