ADITIYA BIRLA NUVO PPT ON INTEGRATED MARKETING COMMUNICATION

1. An approach to achieving the
objectives of a marketing campaign,
through a well coordinated use of
different promotional methods that
are intended to reinforce each other.
PRESENTED BY – SAGAR PRUTHI

2.  Advertising
 Direct marketing
 Integrated/Internet Marketing
 Sales promotion
 Publicity/ Public Relation
 Personal Selling

12. THANKU