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Digital marketing
Digital marketing, also called
online marketing, is the
promotion of brands to connect
with potential customers using
the internet and other forms of
digital communication. This
includes not only email, social
media,
Type of digital
marketing
SEO - Search engine optimization:
the process of making
your site better for search
engines. Also the job title
of a person who does this
for a living: We just hired a
new SEO to improve our
presence on the web.
Social media marketing (SMM)
Social Media Marketing
(SMM) is marketing that
targets social platforms like
Facebook, Instagram,
TikTok for brand promotion,
target audience growth,
driving website traffic, and
increasing sales
Email Marketing
Email marketing is a digital
marketing strategy that
involves sending
promotional messages or
content to a group of
people via email. It is a
popular and effective
method for businesses to
Mobile Marketing
Mobile marketing is a
marketing strategy that
specifically takes advantage of
mobile channels like SMS &
MMS messaging, mobile apps,
messaging apps, and mobile-
optimized browser sites to
reach customers
Content Marketing
Content marketing is a
marketing strategy used to
attract, engage, and retain
an audience by creating and
sharing relevant articles,
videos, podcasts, and other
media

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Untitled presentation.pptx

  • 1. Digital marketing Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media,
  • 3. SEO - Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.
  • 4. Social media marketing (SMM) Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales
  • 5. Email Marketing Email marketing is a digital marketing strategy that involves sending promotional messages or content to a group of people via email. It is a popular and effective method for businesses to
  • 6. Mobile Marketing Mobile marketing is a marketing strategy that specifically takes advantage of mobile channels like SMS & MMS messaging, mobile apps, messaging apps, and mobile- optimized browser sites to reach customers
  • 7. Content Marketing Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media