shocking ads presentation for humber

1. SHOCKING ADS
By: Du HaoYan
Ipnender Singh
Sabrina Alves
Mohammad Khair Eddin

2. DIFFERENT ADS

3. SHOCK ADVERTISING
• Emotional impact
• Less likely to ignore the advertisement
• Remember ads for a long period of time
• Could help to improve brand image

4. DOG TESTED. DOG APPROVED
http://www.youtube.com/watch?v=KZthOZIdDKU&list=PL9C5C8FE3C88141FC&index=4&feature=
plpp_video
Advantages Disadvantages
• Humor in advertising • Over use and impression
• Brand loyalty • Drive away dog haters
• Target audience • May take long to make
• Price to make

5. NIKE COMMERCIAL
http://www.youtube.com/watch?v=V9It24cN3_E
• Strong message
• Gender doesn’t matter in sports
• In sports all that matters is the skill and spirit

6. SHOCKING ADS

7. SEXY SAFE-DRIVING AD
• Sex, humor and fear sells
• Demeaning to women
and men?
• Alienating the audience
or creating chatter

8. AXE COMMERCIAL
http://www.youtube.com/watch?v=mPwhM
oQBg_8
• Sexual content
• Humor
• Religion
• How much is too much?

9. BANNED COMMERCIAL

10. • http://www.youtube.com/watch?v=Eh9XwSgCigc

11. WHY WAS THIS AD BANNED?
• Unrealistic
• Offensive
• Graphic

12. • http://www.youtube.com/watch?v=wAP2yVsgI6c

13. WHY WAS THIS BANNED?
• Insulting competition
• Disrespectful

14. INFORMATION SOURCES
• Article for sexy safe driving: http://a.sw.io/qanxbpA
• Twitter for sexy safe driving:
• @listentobridget
• https://twitter.com/#!/search/Dog%20Tested.%20Dog%20Approved.% 20Subaru
• https://twitter.com/#!/Nike
• Blog:
• http://creativebits.org/inspiration/does_sex_advertising_sells (used for axe commercial)
• http://jckronbauer.blogspot.ca/2012/05/dog-tested-dog-approved-subaru-camping.html
• Facebook:
• http://www.facebook.com/?sk=welcome#!/subaruofamerica/app_198628223558658
• Youtube:
• http://www.youtube.com/playlist?list=PL9C5C8FE3C88141FC&feature=plcp
• http://www.youtube.com/watch?v=mPwhMoQBg_8
• http://www.youtube.com/watch?v=wAP2yVsgI6c
• http://www.youtube.com/watch?v=Eh9XwSgCigc
• http://www.youtube.com/watch?v=V9It24cN3_E
• http://www.youtube.com/watch?v=KZthOZIdDKU&list=PL9C5C8FE3C88141FC&index=4&feature=plpp_video
• Pinterest
• http://pinterest.com/pin/108297566009628380/
• http://pinterest.com/pin/234539093064201264/
• http://pinterest.com/pin/90423904988465268/

15. THANK YOU