The document discusses how the film Miss Peregrine's Home for Peculiar Children was marketed, including through posters, trailers on YouTube and websites, social media promotion on Facebook, Twitter and Instagram, interviews and cross-promotions with other brands, and being directed by Tim Burton. The most effective strategies were deemed to be using social media like YouTube and Facebook to attract wide audiences, and leveraging the director Tim Burton's existing fan base.
7. Where can the audience view the adverts?
•The audience can view the adverts on
YouTube, TV or the website for the film.
•They can also see the adverts on cinemas
websites.
•The posters and other forms of advertisement
would normally be seen outside the cinemas or
on buses, taxis too.
8. What aspects of the film were promoted to
attract an audience?
•The film mainly promoted the parts where the
children show off their powers and
exaggerates of the fantasy of the film. This
attracts the people who are attracted to
fantasy/adventure.
•The amount of adventure and exploring the
children had to do was also shown which again
attracts those who are fond of those kind of
films.
9. In my opinion, which was the most effective
marketing strategies?
•The most effective strategies was the use of
social media to attract their audience. Using
things such as YouTube and Facebook widely
attracts people because its something that
nearly everyone uses.
•Another effective strategy would be the
director himself. People who are fond of Tim
Burtons work would be the first to watch the
movie as he directed other films such as
Batman and Alice in Wonderland.
10. Which of these ideas could you ‘steal’ to market
your gangster film?
•The ideas I could use for my trailer is using platforms
such as YouTube to promote it.
•I could also use the idea of using social media to
promote it, for example making a website for it and
promoting it to people who enjoy gangster movies.
