The Brand
Experience People
An introduction to our work in India

‘i-am’ associates
Mumbai • London • Istanbul
We design 360° customer experiences.
We help you define and influence how your customers
experience your brand across the mu...
We design experiences that delight customers,
build brand advocacy and deliver improved
business performance.
We are ‘i-am...
‘‘ From independent research on
200 luxury goods businesses
Thomas Lyte last year
recorded a 17% above average
gross profi...
Shop Front
Product Display
Product Display
‘‘ ‘i-am’ fully delivered against

our brief and exceeded our
expectations. They provided
good strategic thinking
combined...
DIESEL Experience
GUERRILLA STORE

Guerrilla Store
‘‘We are really happy with the results
that ‘i-am’ have produced.”
Representative
McArthurGlen

‘i-am’ generated an integr...
Brand Mark
Sponsors & Collateral
Shop Front
Threshold
Product Display
‘‘ We created the T•box brand
together and it was an
amazing job. I hope to work
with ‘i-am’ team again in
the future.’’
D...
Brand Mark
Packaging
Collateral
Billboard
Shop Front
Cashier Desk & Product Display
‘‘ We were thrilled with the

hard work and dedication
that ‘i-am’ showed in the
Oxford Street store opening
and wouldn’t ...
Fill It For Free: The Golden Bags
Overwhelming Success
‘‘The new approach from ‘i-am’

successfully built awareness of
the Newburgh Quarter.’’
Marketing Manager
Newburgh Quarter...
Branding
Brandmark & Collateral
TOTTENHAM
COURT ROAD
9 min walk to
Newburgh Quarter

DE
AN
 S

AR

SO

HO

TR

DO

EE

UR

T

 S
TR

RE

EE

F

T

E

B

R...
Pop Up Show & Vehicle Branding
‘‘We love the enthusiasm & energy of our
new identity.”
Head Marketing Manager
Svetski

‘i-am’ were asked to develop a str...
Brand Mark
Collaterals
Collateral
Shop Front
Threshold
Store Interiors & Branding
‘‘ ‘i-am’ responded with a brilliant retail

design solution for the changing needs
of travellers and the new commercial
l...
The Future of Airport Shopping

Brand Mark
The Future of Airport Shopping

The Future of Airport Shopping

Dublin Airport

Dublin Airport

The Future of Airport Shop...
The Future of Airport Shopping

The Future of Airport Shopping

The Future of Airport Shopping

The Future of Airport Shop...
‘‘ ‘i-am’ created a concession that

was unique & bold and also
strengthened our position within
the beauty department.’’
...
Retail Concession
‘‘‘i-am’ created a world class

brand identity and sales
lounge which we intend to roll
out Pan-India.’’
Amit Mavi
Founder...
Old Brand Mark

New Brand Mark
Premium Brand Mark Colours

P Brand Mark must always be
uced from original artwork and
never be redrawn or replicated.

ou...
World’s trusted realty experts

Dear Richard,

This is not an actual letter to anyone in particular. This is simply a samp...
Magazine Advertisement
Print Communication
BOP

Merchandising - Premium Welcome Kit

Premium Welcome Pack

40
Advertisement
Residential

Commercial

World’s
DRI NK Strusted realty•expertsNT S
• FOOD EVE
A B O UT US • CO NTA CT US
Home

Company

P...
: Approach

Retail Lounge: Entrance

Shop Front
The Sales Lounge: Arrival

Entrance
he Sales Lounge: Interactive Lounge

Consultation Area
Lee

Pre
Premier Lounge
Terrace
‘‘ We needed brand ownership
within our market, ‘i-am’
established the same by
re-freshing our brand.’’
Marketing Director...
Brand Mark

Divisional Hierarchy for internal reference

CORPORATE PARKS

5 STAR HOTELS

RESIDENCES

Divisional Hierarchy
...
Corporate Stationary
Corporate Brochure
Property Brochures
Advertisements
Office Experience Diary & Folder
Branded Products and Packaging
‘‘Since working with ‘i-am’,

we have pioneered a new
brand of estate agents. This
has certainly been reflected
in our sal...
Shop Front
Threshold
Property Browsing Screen and Waiting Area
Reception Desk, Consultation Area, and Bicycle Branding
The new Derbyshire-based estate agency, is based
around the value of exceptional customer service. The
co-owners of this b...
Shop Front
Consultation Area
Consultation Area
‘‘ ‘i-am’ have helped National

Trust double its restaurant
income within the last 5
years.”

Stuart Richards
Head of Food...
Restaurant Interiors and Collateral
‘‘ We’re absolutely delighted with

the work that ‘i-am’ did for us –
we’ve just had our best 6 months
of trading since we...
Brand Mark
24 Hour Concept
Info Graphics
Shop Front
Dining Area & Menu
VQ at Night
Shawa: Logotype & Strapline

‘‘Thanks to ‘i-am’, Shawa has
now put real glamour into
shawarma dining.’’
Tony Kitous
Owner,...
Shawa: Logotype & Strapline

Identity
Menu Design
Shawa: T-Shirts
Shawa: Take-Away Bag

Brand Merchandise
Food Counter
‘‘Since working with ‘i-am’,

like-for-like sales at East
Street have increased by 75%.’’

David Fox
Founder, East Street
...
Brand Mark
Brand Mark Application
Visiting Rangsit Floating Market,
Thailand for the first time...

Visiting Rangsit Floating Market,
Thailand for the first...
TM

BUY ONE
MAIN DISH
GET ONE

BUY ONE
MAIN DISH
GET ONE

in a hur
ry
just let ?
us know

FREE

Tampopo Platter to Share

...
Shop Front
Threshold & Collateral
Chilango Logotype: Angled Version

‘‘Chilango has achieved 100%

uplift in sales. This is unheard
of in the restaurant ind...
Chilango Logotype: Angled Version

Brand Mark
Characters
Chilango Bags: One Colour Print on White Recycled Paper

Chilango Bags: One Colour Print on White Recycled Paper
Take Away...
1. choose your meal

3. pick a salsa

burrito

tender meat

2. select your filling
grilled chicken

pico de gallo
roasted t...
Lucha Libre...
The Soul Of Mexico
Tips from
The Master...

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed d...
DRI NK S • F O O D • E V E NT S
A B O UT US • CO NTA CT US

CO ME &
RELAX
Lakwatsa, 7Blenheim Cresent, London W11 2EE
Tel ...
DRI NKS • FOOD • EVENTS
ABOUT US • CONTACT US

DRINKS • FOOD • EVENTS
A B O U T U S • C O N TA C T U S

COME &
RELAX

COME...
Shop Front
Threshold
Seating Area & Wall Graphics
Preparation Counter
We would love to hear from you...

Mumbai

London

Istanbul

‘i-am’ mumbai

‘i-am’ associates

‘i-am’ istanbul

4th Floor,...
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I am branding- creds_presentation_2014_01_09

  1. 1. The Brand Experience People An introduction to our work in India ‘i-am’ associates Mumbai • London • Istanbul
  2. 2. We design 360° customer experiences. We help you define and influence how your customers experience your brand across the multitude of touchpoints. To do this we are experts in: Research & Insight Brand Identity & Communications Digital User Experience Interior Design Architecture Experiential Marketing
  3. 3. We design experiences that delight customers, build brand advocacy and deliver improved business performance. We are ‘i-am’
  4. 4. ‘‘ From independent research on 200 luxury goods businesses Thomas Lyte last year recorded a 17% above average gross profit to the industry.’’ Kevin Baker Thomas Lyte Founder Thomas Lyte wanted to create a retail experience that epitomised luxury, quality and excellence. ‘i-am’ designers had the challenging task of translating their philosophy and personality into a rich visual expression and retail experience. Due to the age, size and configuration of the store there were constant design challenges that had to be sympathetically resolved. The Flagship store represents the tangible face of the Thomas Lyte personality thus creating a suitable foil, worthy for its crafted luxury products. The store represents a key stepping stone in the luxury retail brand strategy and from current results, is well placed for the future.
  5. 5. Shop Front
  6. 6. Product Display
  7. 7. Product Display
  8. 8. ‘‘ ‘i-am’ fully delivered against our brief and exceeded our expectations. They provided good strategic thinking combined with solid operational know-how and a pragmatic approach to retail.’’ Ricardo Bellini Managing Director ‘i-am’ were asked to think of both short and long term solutions and given full scope to think ‘out of the box’. By first using their evaluation process to review the Diesel brand experience across the UK network, ‘i-am’ were asked to recommend a series of brand development principles that would once again rebuild Diesel’s maverick status through innovative and unprecedented retail design. Based on research findings and by considering every aspect of the Diesel customer experience ‘i-am’ have outlined a UK retail strategy to ensure Diesel regain their edge through their store experience.
  9. 9. DIESEL Experience
  10. 10. GUERRILLA STORE Guerrilla Store
  11. 11. ‘‘We are really happy with the results that ‘i-am’ have produced.” Representative McArthurGlen ‘i-am’ generated an integrated strategy based around a touring pop-up store. Showcasing an exclusive collection of men’s & womenswear by award-winning fashion designers Carolyn Massey, Matthew Miller & Rachel Barrett the store popped up in key retail locations including London’s Covent Garden, Manchester’s Spinningfields and Glasgow’s Princes square. The touring schedule included four events over London Fashion Week, exclusive Bloggers events and private press & VIP events for McArthurGlen’s clients. The ‘i-am’ Beyond team not only generated an integrated marketing campaign but also implemented a complete strategy, production and roll out for the Pop-Up itself. ‘i-am’ were tasked with the entire project from conceptualisation to shops management, location sourcing, managing & promoting parties, collaborations with fashion bloggers, sourcing & managing staff, stock & sales. The team continue to work together on future pop-up concepts linked with the brand.
  12. 12. Brand Mark
  13. 13. Sponsors & Collateral
  14. 14. Shop Front
  15. 15. Threshold
  16. 16. Product Display
  17. 17. ‘‘ We created the T•box brand together and it was an amazing job. I hope to work with ‘i-am’ team again in the future.’’ Dogan Kasikci General Manager, T•box T•box is the original brand of Boyner/Aymarka Group and has been reincarnated through the collaboration of both the London and Istanbul design teams. ‘i-am’ created the new brand for T•box by developing a new identity, brand communication and store design concept. ‘i-am’ have taken the new T•box identity to shopping centres and high streets all around Turkey and it seems to be causing quite a stir! The brand continues to grow by gaining a new stream of loyal fans and we are sure that T•box will continue to stand out in the Turkish retail market.
  18. 18. Brand Mark
  19. 19. Packaging
  20. 20. Collateral
  21. 21. Billboard
  22. 22. Shop Front
  23. 23. Cashier Desk & Product Display
  24. 24. ‘‘ We were thrilled with the hard work and dedication that ‘i-am’ showed in the Oxford Street store opening and wouldn’t hesitate to work with them again.’’ Head of Marketing Vero Moda ‘i-am’ created the launch campaign for the flagship Vero Moda store in London. Centered around one core concept – the ‘Fill it for Free’ Gold Bag, 300 of these were hidden around London, select online media and fashion blogs. Finders of this elusive bag could access the store and literally fill it for free on the opening day. This theme fed the integrated marketing campaign across social media platforms, PR, on and offline media, guerrilla marketing stunts and a packed event schedule. A key element to the campaign was the product placement strategy with London’s top fashion bloggers and influencers, yielding 100% conversion rate online. Within just a few weeks ‘i-am’ generated thousands of followers online, hundreds queuing down Oxford Street prior to launch, coverage in the top 20 media titles as well as over £500,000 worth of press coverage.
  25. 25. Fill It For Free: The Golden Bags
  26. 26. Overwhelming Success
  27. 27. ‘‘The new approach from ‘i-am’ successfully built awareness of the Newburgh Quarter.’’ Marketing Manager Newburgh Quarter ‘i-am’ were commissioned by long-standing client Shaftesbury Plc to increase the footfall in Newburgh Street area – a cluster of streets parallel to the famous Carnaby Street, known for its independent boutiques. ‘i-am’ created an integrated marketing campaign to generate awareness for the area globally and locally. The ‘Wish You Were Here’ pop-up shops were specifically created for this need. The campaign physically swapped Newburgh Quarter neighbourhood with its parallels in New York’s Lower East Side – a like-minded area also known for its cutting edge retail and creative community. Complete with in-store performances, limited edition products, fashion shows and street parties on both sides of the Atlantic. This new approach increased footfall to the area and sales growth for the participating stores.
  28. 28. Branding
  29. 29. Brandmark & Collateral
  30. 30. TOTTENHAM COURT ROAD 9 min walk to Newburgh Quarter DE AN  S AR SO HO TR DO EE UR T  S TR RE EE F T E B R W IC K  S  S TR TR E E E E W E R E E M PT O T T T Postcards PICCADILLY CIRCUS PICCADILLY CIRCUS 6 min walk to Newburgh Quarter 6 min walk to Newburgh Quarter U R Y S  A V E N U E TR EE T OAD A S R A H S ROS E W K E R ET ET AN ET IC B R T O  S T ET T  L EE LE TR ID RE  S T RE S  S  C ST N T BR UR TO K  G CO E LD N EE IC N   LY E O TR RW T XI E NG R  S BE E LE TR T K T T T  S E ST A E RE EE    UR EE Y KI E B  S RE ST TR ET ST H   S RE G C K  IT AN ST RIN GR FR DE K  DO B TR T  S IC AR LL  S A W AD W HA H  N B RO CHA T ET EE RE UA SQ T RS RG R T T  W Discover the most diverse collection of independent boutiques, cafés, concept stores and traditional English pubs in the West End. carnaby.co.uk W ST EE ET T MA BU A R EN E G U G T THE NEWBURGH QUARTER is the design district that connects Carnaby to Soho – encompassing the historic passageways of Newburgh St, Marshall St, Lowndes Court, Marlborough Court, Foubert’s Place and Ganton St. RE   S  S R T S N L ON RE E Y   P T AN LY T R ’S G F U E ST W RT C FO E UB OU IN A B V K  TR T  K H S  A IC  S EA OAD O TR GR OR LB R MA   GH NE S R A E ROS E W R E ET ET T AN ET E R PT T ET T  L EE LE TR RE  S ID RE W T M ST N T BR UR TO K  G CO ST B E  S O EE IC N   LY T T  S R RE RE EE TR RW T XI E NG E T  S BE E LE TR E E ST ST TR T  S UR    R EN E G C K  H   S DO EE Y T G K R RIN EE IT AN AR TR B KI  S RE A E T  C 3 min walk to Newburgh Quarter CHA GR FR DE W  S T A LY B  S O LD N  S T EE RW T T K ET ND EE EE ET LL  S N G G B IC RE LA TR PO  S U SQ T HA H  R T   S ON T AN RO W AD T  S BE AN TR RE EE RS RG A IN Discover the most diverse collection of independent boutiques, cafés, concept stores and traditional English pubs in the West End.  S ST TR L K THE NEWBURGH QUARTER is the design district that connects Carnaby to Soho – encompassing the historic passageways of Newburgh St, Marshall St, Lowndes Court, Marlborough Court, Foubert’s Place and Ganton St. ET OXFORD CIRCUS E AR TREE RD S OXFO O OH S MA   P BU ’S W RT C E UB RE UR K   S T  FO carnaby.co.uk DO IC ND EA OU ST NE GR OR LB R MA   GH 9 min walk to Newburgh Quarter DE AR RW LA 3 min walk to Newburgh Quarter T W BE PO OXFORD CIRCUS TREE RD S OXFO TOTTENHAM COURT ROAD
  31. 31. Pop Up Show & Vehicle Branding
  32. 32. ‘‘We love the enthusiasm & energy of our new identity.” Head Marketing Manager Svetski ‘i-am’ were asked to develop a strong new brand image and retail experience that would enable Svetski to connect with a younger consumer so establishing the Svetski name as a credible youth brand both in Russia and internationally. ‘i-am’ worked with the Alba team on every aspect of the Svetski brand experience including brand strategy, brand positioning and brand expression. The dynamic new brand language and tone of voice were designed to reflect the pace and energy on the brand while the vibrant new retail formats perfectly captured it’s youthful spirit and sense of adventure. With the opening of its first stores in Moscow the Svetski brand is starting to establish a loyal and youthful following with a growing army of young Russian cool hunters and the less affluent fashion worshippers all making Svetski their label of choice. The brand’s new young admirers seem to appreciate the emergence of a new more accessible Russian brand that offers design with attitude and affordable cool to rival the more established international favourites.
  33. 33. Brand Mark
  34. 34. Collaterals
  35. 35. Collateral
  36. 36. Shop Front
  37. 37. Threshold
  38. 38. Store Interiors & Branding
  39. 39. ‘‘ ‘i-am’ responded with a brilliant retail design solution for the changing needs of travellers and the new commercial landscape of the next decade.” Media & Relations DAA ‘i-am’ were also asked to recommend a strategic way forward to bring brand clarity and commercial appeal to all future DAA retail formats at all its airport operations around the world. ‘i-am’ created a new brand lead retail proposition communicating clear messages on a functional level with an ability to engage with customers on a more emotional level at the same time. The Loop was the perfect solution offering travellers and airport shoppers a totally new and welcome experience. The brand can now look to the world’s best retailers as its comparative set. The brand application includes seductive advertising campaign, large scale LCD billboards, a 150 metre sculptural navigational ribbon, stylised store frontages, information desks and retail packaging.
  40. 40. The Future of Airport Shopping Brand Mark
  41. 41. The Future of Airport Shopping The Future of Airport Shopping Dublin Airport Dublin Airport The Future of Airport Shopping Dublin Airport Posters
  42. 42. The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping Collaterals The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping The Future of Airport Shopping
  43. 43. ‘‘ ‘i-am’ created a concession that was unique & bold and also strengthened our position within the beauty department.’’ Marketing Manager L’Oreal ‘i-am’ were commissioned to design a range of concession retail formats, in a range of host locations, for Giorgio Armani cosmetics or fragrances, or both. ‘i-am’ understood the principles of the Giorgio Armani brand and applied these to a level of fine detail individually according to the unique peculiarities of each scenario. Working closely with the team at L’Oreal, ‘i-am’ developed a set of distinctive visual elements and design language to reflect the qualities of the Giorgio Armani brand. ‘i-am’ visualized solutions for each location, detailed these for construction and implemented them. The work has enabled Giorgio Armani to establish its position at the prestige end of cosmetics and fragrance sector and to deliver strong sales performance. Through the strength of their simple distinctive design the sites stand out among the confusion of department store beauty halls.
  44. 44. Retail Concession
  45. 45. ‘‘‘i-am’ created a world class brand identity and sales lounge which we intend to roll out Pan-India.’’ Amit Mavi Founder, BOP World’s trusted realty experts An ISO 9001:2008 Certified Company Over 40,000 satisfied customers 14 studios across 10 cities in India 2 international offices in Dubai & Singapore Great investment advice and insight BOP also known as Better Options Propmart is amongst India’s largest and fastest growing real estate brokers. As the company has grown rapidly and internationally there was a need to create a brand identity that would have a stronger recall value and global appeal. For BOP the customer is at the heart of the business. BOP wanted to create a truly magical experience for their prospective customers visiting their sales lounge. ‘i-am’ created a strong brand identity and a stand-alone sales lounge environment that is industry leading. This was achieved by creating a recognisable logo that represents a young, professional, moving brand and a sales lounge that incorporates new technologies and allows greater product engagement and comfort. This allowed BOP to take brand ownership in collaterals, adverts, campaigns, and other media, whilst having a fresh impact in India and appealing to new markets overseas.
  46. 46. Old Brand Mark New Brand Mark
  47. 47. Premium Brand Mark Colours P Brand Mark must always be uced from original artwork and never be redrawn or replicated. our premium Brand Mark and it e printed in specialty colour at MES - Pantone 871 C. lacement colour, tint or colour must be used at any time. NE Premium Brand Mark 7
  48. 48. World’s trusted realty experts Dear Richard, This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner. The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices. This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that. With Compliments G7, First Floor Sector 18 Noida 201301 T: +91 120 4195555 E: info@bopgroup.co.in W: bopgroup.in Yours Sincerely, Amit Mavi Founding Partner World’s trusted realty experts World’s trusted realty experts Amit Mavi Gaurav Mavi G7, First Floor Sector 18 Noida 201301 G7, First Floor Sector 18 Noida 201301 G7, First Floor Sector 18 Noida 201301 T: +91 120 4195555 E: info@bopgroup.co.in W: bopgroup.in T: +91 120 4195555 91 120 M: +91 9654444333 4195555 E: am@bopgroup.co.in W: bopgroup.in opgroup.in T: +91 120 4195555 M: +91 9910266552 E: gv@bopgroup.co.in W: bopgroup.in Founding Partner Corporate Stationary Founding Partner
  49. 49. Magazine Advertisement
  50. 50. Print Communication
  51. 51. BOP Merchandising - Premium Welcome Kit Premium Welcome Pack 40
  52. 52. Advertisement
  53. 53. Residential Commercial World’s DRI NK Strusted realty•expertsNT S • FOOD EVE A B O UT US • CO NTA CT US Home Company Projects Builders Knowledge Blog Contact CO ME & RE LAX vestment looking to invest? want to secure your future? want the best deal? then look no further, talk to us India’s leading real estate consultants Call 9560891830 Toll-free 1800-102-5055, SMS ‘BOP’ to 56677 Recent Projects Lakwat sa, 7B lenheim Cresent , London W 11 2E E Tel + 00386 3986 E inf o@lak wat s a. com Property Title Property Title Property Title Property Title Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam massa lorem, adipiscing elit. Aliquam massa lorem, adipiscing elit. Aliquam massa lorem, adipiscing elit. Aliquam massa lorem, sollicitudin a vehicula sed, dictum ut justo. sollicitudin a vehicula sed, dictum ut justo. sollicitudin a vehicula sed, dictum ut justo. sollicitudin a vehicula sed, dictum ut justo. Aliquam a neque odio, in mattis velit. Aliquam a neque odio, in mattis velit. Aliquam a neque odio, in mattis velit. Aliquam a neque odio, in mattis velit. Our Clients Website About Us BOP Group was incorporated as Better Option Propmart Pvt. Ltd. In 2007. Over the last 5 Years, BOP has successfully worked towards establishing itself into Testimonials “I would recommend BOP Group to everyone Contact Us Name
  54. 54. : Approach Retail Lounge: Entrance Shop Front
  55. 55. The Sales Lounge: Arrival Entrance
  56. 56. he Sales Lounge: Interactive Lounge Consultation Area
  57. 57. Lee Pre Premier Lounge
  58. 58. Terrace
  59. 59. ‘‘ We needed brand ownership within our market, ‘i-am’ established the same by re-freshing our brand.’’ Marketing Director, Panchshil Panchshil is a high-end luxury sector real estate company based out of Pune, working with designers such as Philippe Starck. They have built several iconic buildings in Pune including luxury hotels. Over a period these structures have become landmarks throughout the city, however the public in general are not aware that Panchshil built these. ‘i-am’ were asked to tidy up the existing brand mark and establish the brand hierarchy for Panchshil. It was important to re-associate the Panchshil brand with their developments. ‘i-am’ were also asked to look at the tone of voice and visual language of the brand. ‘i-am’ created a visual pattern that would allow Panchshil to take brand ownership across a range of different media and communication platforms. The tone of voice was warm and friendly and the elegant visual language used helped portray a premium sense of luxury.
  60. 60. Brand Mark Divisional Hierarchy for internal reference CORPORATE PARKS 5 STAR HOTELS RESIDENCES Divisional Hierarchy by Philippe Starck Developed by Panchshil Endorsement Structure
  61. 61. Corporate Stationary
  62. 62. Corporate Brochure
  63. 63. Property Brochures
  64. 64. Advertisements
  65. 65. Office Experience Diary & Folder
  66. 66. Branded Products and Packaging
  67. 67. ‘‘Since working with ‘i-am’, we have pioneered a new brand of estate agents. This has certainly been reflected in our sales figures and company growth.’’ Ivor Dickinson Managing Director Douglas and Gordon are professional, innovative and caring, qualities rarely associated with their profession. By expressing their unique qualities through their brand experience they would gain a significant advantage in such a competitive sector. 'i-am' were asked to design striking modern environments and a distinctly memorable client experience that reflected their brand values and personality. First 'i-am' analysed every element of the Douglas and Gordon customer experience and then proposed a bespoke design solution in the form of a rich, warm and inviting environment. The concept is currently being implemented across the Douglas and Gordon estate. Branches that have been transformed show significant uplift & improving levels of business.
  68. 68. Shop Front
  69. 69. Threshold
  70. 70. Property Browsing Screen and Waiting Area
  71. 71. Reception Desk, Consultation Area, and Bicycle Branding
  72. 72. The new Derbyshire-based estate agency, is based around the value of exceptional customer service. The co-owners of this business wished to make co-operation and communication evident in all aspects of their operation. ‘i-am’ were asked to design visual elements and environments which would reflect Smartmove’s strong values and personality. ‘i-am’ used a range of innovative juxtapositions to create a striking and memorable environment for Smartmove. The traditional was merged with the contemporary to reflect the notion that, though forward-thinking, the business was deeply rooted in old-fashioned values. Smartmove have managed to increase footfall and their striking interiors provide a talking point for both customers and employees. The concepts put forward by ‘i-am’ are soon to be rolled out in other sites.
  73. 73. Shop Front
  74. 74. Consultation Area
  75. 75. Consultation Area
  76. 76. ‘‘ ‘i-am’ have helped National Trust double its restaurant income within the last 5 years.” Stuart Richards Head of Food and Retail The Mote restaurant experience brings to life the Trust’s brand personality, expresses its values and blends the best of contemporary design with traditional materials, attention to detail and local produce. ‘i-am’ have now created, developed, and implemented three different retail formats: ‘Elegant Living’, ‘Home Gift & Garden’ and ‘Outdoor’ and three food formats: ‘Simple Food’, ‘Kitchen Cafe’ and ‘Destination Restaurants’ across 500 National Trust locations in the UK.
  77. 77. Restaurant Interiors and Collateral
  78. 78. ‘‘ We’re absolutely delighted with the work that ‘i-am’ did for us – we’ve just had our best 6 months of trading since we opened 17 years ago!’’ Simon Prideaux Managing Director Owner of VQ, Simon Prideaux, came to us with a brief to rebrand and redesign his legendary 24hour dining concept. Customers range from families at lunchtime, to tourists stopping in for afternoon coffee, and clubbers in the middle of the night. VQ has to function differently for each of these customers, and this had to be understood and incorporated into the design and experience. Customers frequently comment on the ‘wonderful feeling’ created by the bespoke lighting. The space is not only stylish and contemporary but also functional, comfortable and welcoming to all people at all times. The queue outside often reaches around the block for a seat - even in the middle of the night.
  79. 79. Brand Mark
  80. 80. 24 Hour Concept
  81. 81. Info Graphics
  82. 82. Shop Front
  83. 83. Dining Area & Menu
  84. 84. VQ at Night
  85. 85. Shawa: Logotype & Strapline ‘‘Thanks to ‘i-am’, Shawa has now put real glamour into shawarma dining.’’ Tony Kitous Owner, Shawa This group of Middle Eastern restaurant brands mainly operate within the UK. ‘i-am’ were asked to work closely with the owner of the group to develop their current restaurants and to design and launch new concepts. The team worked with the Shawa team, to produce a brand identity and store concept that excited their customers. The Comptoir Libanais brand has been designed and created for Westfield’s White City and The O2 in London. An on-going roll-out of new restaurant concepts is planned for the future.
  86. 86. Shawa: Logotype & Strapline Identity
  87. 87. Menu Design
  88. 88. Shawa: T-Shirts Shawa: Take-Away Bag Brand Merchandise
  89. 89. Food Counter
  90. 90. ‘‘Since working with ‘i-am’, like-for-like sales at East Street have increased by 75%.’’ David Fox Founder, East Street ‘i-am’ were appointed to create a new brand identity, including a new name and logo, graphic elements and complete interior design for this London-based site. East Street was created, and everything about the concept was taken directly from the raw vibe of Southeast Asian street food and night markets. The long benches and plastic tables recreate the feeling of being in Vietnam or Thailand under a low glow of neon light, surrounded by the sights and sounds of the kitchen.
  91. 91. Brand Mark
  92. 92. Brand Mark Application
  93. 93. Visiting Rangsit Floating Market, Thailand for the first time... Visiting Rangsit Floating Market, Thailand for the first time... Visiting Rangsit Floating Market, Thailand for the first time... I am always on the lookout for new food dishes that I have never tried before. Like anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room. I am always on the lookout for new food dishes that I have never tried before. Like anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room. I am always on the lookout for new food dishes that I have never tried before. Like anyone else, I love pad thai and was really happy to see a food stall at the market specializing in different versions of pad thai. These are the two that I ate. The first used crispy deep fried wide noodles and the second used green papaya instead of noodles. I would have eaten the whole menu if I had room. Info Graphics
  94. 94. TM BUY ONE MAIN DISH GET ONE BUY ONE MAIN DISH GET ONE in a hur ry just let ? us know FREE Tampopo Platter to Share FREE Soup Noodles Tod Man Khao Pod Thailand Ramen Japan Five delicately flavoured corn fritters with a chilli and peanut dip £4.25 (serves 2) Goi Cuon, Gyoza, Bulgogi, Coconut Prawns, Satay & Tod Man Khao Pod £11.25 Ramen noodles with fresh greens in a stock flavoured with “shoyu” (Japanese soy). Also available with miso paste, please ask. Chicken £8.75 Beef £10.25 Seafood £9.75 £8.25 Khao Pad Thailand Com Hué Vietnam Wok-fried rice from the imperial city of Hué, flavoured with sesame seeds,lemongrass & coriander Chicken £7.75 bring At East-Street wePrawn £8.25 V e £7.25 you the authentic tastes Khao Soi Vietnam, of Thailand,(aka Changmai Noodles) Thailand From the northern Thai capital. Malaysia and Singapore, Chicken Philippines, Indonesia, breast and yellow noodles in a red curry sauce, flavoured with ginger, garlic, Japan and Korea. fresh lime and red onion £8.50 Nasi Goreng Indonesia hand this card to your server great for sharing! Spicy wok-fried rice with shiitake mushroom, chilli, lime leaves & onion flakes Chicken £8.25 Prawn £8.75 Noodles/Rice £10.25 Halal chicken breast is used in all Wok-fried Noodle & Rice Dishes, Stir-fried Specials and Sauce-based Specials except Chicken Adobo. Service not included. For parties of 7 or more an optional service charge of 10% will be added to your bill. Take-out available Certain ingredients are included for flavouring & are not to be eaten: lime leaf, galangal, star anise & lemongrass. Allergies: Please note that our dishes may contain traces of nuts or other allergy-sensitive ingredients, and we cannot guarantee that they are completely free of these traces. Please inform your server if you have an allergy. Please ask your waiter/ess for a fork & spoon if you prefer them to chopsticks. (Extra portion per person £5.50) Yaki Udon Japan Chunky udon noodles with leek & red pepper, wok-fried in soy & rice wine Chicken £8.50 Seafood £8.95 £7.95 Pad Thai Thailand Sour-sweet flat rice noodles with choi sum, beansprouts, roasted peanuts & lime Chicken £8.25 Prawn £8.75 £7.75 Pho Xao Bo Vietnam Fragrant flat rice noodles with sliced rump steak, lemongrass, mint & coriander £9.25 Chap Chae Korea Sesame-scented glass noodles with shiitake mushroom, cucumber, carrot & chilli Chicken £7.75 Beef £8.75 £7.25 FREE BUY ONE MAIN DISH GET ONE FREE (serves 2) Yellow noodles, chicken breast & prawns in a fiery coconut broth, with mint, cucumber, red onion, tofu & lime £10.25 Tom Yam Thailand Glass noodles, prawns & straw mushrooms in a hot-and-sour clear broth, flavoured with lemongrass, lime & chillies £ 9 . 2 5 Wok-fried Noodle & Rice Dishes Khao Soi (aka Changmai Noodles) Thailand From the northern Thai capital. Chicken breast and yellow noodles in a red curry sauce, flavoured with ginger, garlic, fresh lime and red onion £8.50 Yaki Udon Japan Chunky udon noodles with leek & red pepper, wok-fried in soy & rice wine Chicken £8.50 Seafood £8.95 £7.95 Pad Thai Thailand Sour-sweet flat rice noodles with choi sum, beansprouts, roasted peanuts & lime Chicken £8.25 Prawn £8.75 £7.75 Pho Xao Bo Vietnam Fragrant flat rice noodles with sliced rump steak, lemongrass, mint & coriander £9.25 Chap Chae Korea Fragrant flat rice noodles with sliced rump steak, lemongrass, mint & coriander £9.25 Chap Chae Korea Sesame-scented glass noodles with shiitake mushroom, cucumber, carrot & chilli Chicken £7.75 Beef £8.75 £7.25 Menus Com Hué Vietnam Com Hué Vietnam East-Street we bring you the authentic tastes Thailand, Vietnam, Malaysia and Singapore, Indonesia, Philippines, Japan and Korea. East-Street we bring you the authentic tastes Thailand, Vietnam, Malaysia and Singapore, Indonesia, Philippines, Japan and Korea. Nasi Goreng Indonesia hand this card to your server Nasi Goreng Indonesia hand this card to your server Chicken £8.25 Prawn £8.75 Noodles/Rice £10.25 Laksa Singapore Khao Pad Thailand Nasi Goreng Indonesia hand this card to your server Rice vermicelli, chicken breast & straw mushrooms in a coconut broth flavoured with galangal & lime leaf £8.75 Khao Pad Thailand East-Street we bring you the authentic tastes Thailand, Vietnam, Malaysia and Singapore, Indonesia, Philippines, Japan and Korea. Tom Kha Thailand (serves 2) Com Hué Vietnam Sliced rump steak or chicken breast with flat rice noodles in a clear broth scented with fresh Asian herbs, star anise & lime Beef £9.75 Chicken £8.25 (serves 2) Khao Pad Thailand Pho Vietnam Wok-fried rice with fine beans, mushroom, pineapple, Asian basil & peanuts Chicken £8.50 Prawn £8.95 V £7.95 BUY ONE MAIN DISH GET ONE Chicken £8.25 Prawn £8.75 Noodles/Rice £10.25 Chicken £8.25 Prawn £8.75 Noodles/Rice £10.25
  95. 95. Shop Front
  96. 96. Threshold & Collateral
  97. 97. Chilango Logotype: Angled Version ‘‘Chilango has achieved 100% uplift in sales. This is unheard of in the restaurant industry.’’ Dan Houghton Founding Partner, Chilango We worked together with the Chilango founders on every creative aspect of their business. We created a brand name and introduced a true Latin spirit to the personality that customers could readily engage with. The Chilango name perfectly captures the essence of modern Mexico and gives it a twist of urban cool. The new interior concept is fast, vibrant and energising. Eight years down the line Chilango now has five successful UK sites and was recently awarded ‘best new restaurant concept’ at the ROTI awards.
  98. 98. Chilango Logotype: Angled Version Brand Mark
  99. 99. Characters
  100. 100. Chilango Bags: One Colour Print on White Recycled Paper Chilango Bags: One Colour Print on White Recycled Paper Take Away Bags
  101. 101. 1. choose your meal 3. pick a salsa burrito tender meat 2. select your filling grilled chicken pico de gallo roasted tomato grilled steak chilango tacos add guacamole what’s in... coriander lime rice our burritos? cochinito what people say... online at... chilango.co.uk salad or visit our fleet street restaurant black or pinto beans grated cheese extras beans pinto or black sour cream drinks tortilla chips and guacamole romaine lettuce fresh salsa vegetarian agua fresca tortilla chips and salsa 142 fleet street london ec4a 2bp Menus bottomless soda tortilla chips guacamole mexican beers bottled water juices
  102. 102. Lucha Libre... The Soul Of Mexico Tips from The Master... Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. MARIACHI MAGIC... Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. WHAT IS CHILANGO? WHAT IS CHILANGO? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. RELIGION... Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Chilango Who? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. As fresh As... WHAT IS CHILANGO? Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Colour Worship... Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Cooked to perfection... Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Dolorum et tur espirol ipsum dolor sit amet sed diam nonummy vino est veritas deum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod. Posters
  103. 103. DRI NK S • F O O D • E V E NT S A B O UT US • CO NTA CT US CO ME & RELAX Lakwatsa, 7Blenheim Cresent, London W11 2EE Tel +00386 3986 E info@lakwatsa.com Website Website
  104. 104. DRI NKS • FOOD • EVENTS ABOUT US • CONTACT US DRINKS • FOOD • EVENTS A B O U T U S • C O N TA C T U S COME & RELAX COME & RELAX L a k wa t s a , 7 B le n h e im Cre s e n t , L o n d o n W11 2 E E Te l + 0 0 3 8 6 3 9 8 6 E in f o @la k wa t s a . c o m L a k w a t s a , 7 B l e n h e i m C r e s e n t , L o n d o n W 11 2 E E Te l + 0 0 3 8 6 3 9 8 6 E i n f o @ l a k w a t s a . c o m Website Website DRI NKS • FOOD • EVENTS ABOUT US • CONTACT US COME & RELAX COME & RELAX L a k wa t s a , 7 B le n h e im Cre s e n t , L o n d o n W11 2 E E Te l + 0 0 3 8 6 3 9 8 6 E in f o @la k wa t s a . c o m Website DRINKS • FOOD • EVENTS A B O U T U S • C O N TA C T U S L a k w a t s a , 7 B l e n h e i m C r e s e n t , L o n d o n W 11 2 E E Te l + 0 0 3 8 6 3 9 8 6 E i n f o @ l a k w a t s a . c o m Website Website
  105. 105. Shop Front
  106. 106. Threshold
  107. 107. Seating Area & Wall Graphics
  108. 108. Preparation Counter
  109. 109. We would love to hear from you... Mumbai London Istanbul ‘i-am’ mumbai ‘i-am’ associates ‘i-am’ istanbul 4th Floor, Shivraj Heights 14th Road, Khar (West) Mumbai – 400052 66 Leonard Street The Old School House London EC2A 4LW Serdar Ekrem Sokak 5/2 Galata Istanbul +91 22 26487302 +44 (0)20 7613 4114 +90 212 252 99 40/45 Udit Bhambri udit@i-ammumbai.com Freya Wileman freya@i-amonline.com Selin Ileri selin@i-amistanbul.com.tr

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