1. The company is PeTA which is
a recognised brand. As PeTA is
the worlds largest vegan
organisation it can be trusted
by the audience.
The image shows a child smoking a
cigar because they want people to
think that smoking is just as bad as
eating meat.
The poster is a photo realistic and post
modernist because it shows a real boy but he
is smoking which in todays society is unlikely.
The text is simple because they
want the image to be the main
focus as the boy is wearing a blue
top which stands out.
The slogan
Heading
The position he is reading
the book in reminds us how
young he is. He is lying on
the floor.
The formal and simple
font shows us that it is a
very serious campaign.
Nadim Rahman 61N
It is an eye line match and a
medium shot of the boy
It is the largest because it is more
likely to grab someone's attention.
Also it is a direct link with the
image.
It is to stop children from eating meat as
they say it is like letting them smoke. The
mood it creates is anger as they feel that
they are putting their children at risk by
letting them eat meat. The text supports
this as it says “like smoking…..meats is
linked to cancer”. Cancer is a very serious
topic and is used to create fear in the
audience.
Context: it was set up by PeTA which is a pro
vegan organisation.
Message: the message is that children
shouldn’t eat meat and that they should be
vegan.
Target audience: the target audience are
parents as they are saying that letting you
children eat meat can lead to cancer.
