1. Ryan Larson Professor Klinkowstein
Ethnographic Research - Ideo
• It is important that the researcher correctly interprets the
information they have gathered
2. Ryan Larson Professor Klinkowstein
Ethnographic Research - Ideo
• How can we ensure that the results will be used to benefit society
and the ones observed
3. Ryan Larson Professor Klinkowstein
Ethnographic Research - Ideo
• Ethnography needs go further than just corporate research
4. Ryan Larson Professor Klinkowstein
Ethnographic Research - Who are the Users?
• Different methods in which the Ethnographic research is applied.
5. Ryan Larson Professor Klinkowstein
Ethnographic Research - Who are the Users?
• Ethnographic research is continuously evolving
6. Ryan Larson Professor Klinkowstein
Ethnographic Research - Who are the Users?
• Every single person has something useful to contribute to
ethnographic research.
7. Ryan Larson Professor Klinkowstein
Ethnographic Research - TSA
• Ideo prototyped a calmer passenger experience when traveling
through TSA checkpoints
8. Ryan Larson Professor Klinkowstein
Ethnographic Research - TSA
• Improving the overall experience by instilling confidence in
colleagues and passengers
9. Ryan Larson Professor Klinkowstein
Ethnographic Research - TSA
• In a less chaotic environment it would be easier for a TSO to
identify a possible threat
