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Business Innovation Power Point Update
- 1. Raza Zaman Prof. Klinkowstein The Problem With Smart People http://www.bbc.com/capital/story/20140528-the-problem-with- smart-people
- 2. Raza Zaman Prof. Klinkowstein
- 3. Raza Zaman Prof. Klinkowstein • Assume they’re smarter than their peers (ego)
- 4. Raza Zaman Prof. Klinkowstein • Everyone has a different thought process, just because they think they’re right, doesn’t mean they’re right.
- 5. Raza Zaman Prof. Klinkowstein • “The smartest guys in the room”, doesn’t equal success, remember Enron?
- 6. Raza Zaman Prof. Klinkowstein • Observe people, in parBcular, within Vanderpoel Hall (Honors College)
- 7. Raza Zaman Prof. Klinkowstein Ethnographic Research Pictures
- 8. Raza Zaman Prof. Klinkowstein Ethnographic Research Pictures
- 9. Raza Zaman Prof. Klinkowstein Ethnographic Research Pictures
- 10. Raza Zaman Prof. Klinkowstein Ethnographic Research Pictures
- 11. Raza Zaman Prof. Klinkowstein Ethnographic Research Picture
- 12. Raza Zaman Prof. Klinkowstein Ethnographic Research Pictures
- 13. Raza Zaman Prof. Klinkowstein Ethnographic Research Pictures
- 14. Raza Zaman Prof. Klinkowstein Ethnographic Research Pictures
- 15. Raza Zaman Prof. Klinkowstein Ethnographic Research ObservaBons • SeJngs – Students studying – Classroom environment
- 16. Raza Zaman Prof. Klinkowstein Ethnographic Research ObservaBons • Observe students study habits – How long? • Students who felt need to excel over peers studied for longer amount of Bme
- 17. Raza Zaman Prof. Klinkowstein Ethnographic Research ObservaBons • “Smartest” student oOen involved in arguments with professor • Seen as a nuisance among peers
- 18. Raza Zaman Prof. Klinkowstein Ethnographic Research ObservaBons • Study Methods – Students either study alone or with others – Memorizing facts from text books – Notes, summarizing chapters
- 19. Raza Zaman Prof. Klinkowstein Ethnographic Research ObservaBons • “Smartest” student tends to portray cocky behavior • Disagreements on facts, who is right, who is wrong • Displays stubbornness, difficult to see other point of view
- 20. Ethnographic Research Findings • NegaBve connotaBon with the “smartest” student • Peers get annoyed • Cockiness, ego showed upon discussion • Difficulty recognizing other points of views
- 21. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary TSA Checkpoint EvoluBon • IDEO implements Ethnographic research to help TSA
- 22. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary TSA Checkpoint EvoluBon • Proper steps to conduct Ethnographic Research (Used by IDEO in TSA Case)
- 23. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary TSA Checkpoint EvoluBon • IDEO improved environment for TSA and passengers, TSA trained in using Ethnographic Research to eliminate threats
- 24. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnographic Research-‐Who are the users? • What is Ethnographic Research? (DicBonary DefiniBon)
- 25. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnographic Research-‐Who are the users? • OverBme Ethnographic Research has become essenBal in creaBng user friendly design
- 26. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnographic Research-‐Who are the users? • Difference between Market and Ethnographic research
- 27. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnography Goes Mainstream • Designers in various industries have begun to rely off of Ethnographic Research
- 28. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnography Goes Mainstream • Becoming more common in every type of business, allows for more personal, intricate research
- 29. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnography Goes Mainstream • PosiBve aspects of Ethnographic Research, how it provokes unconvenBonal thinking which can lead to be^er ideas and design.