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Business Innovation Power Point Update
- 1. Raza Zaman Prof. Klinkowstein The Problem With Smart People http://www.bbc.com/capital/story/20140528-the-problem-with- smart-people
- 2. Raza Zaman Prof. Klinkowstein
- 3. Raza Zaman Prof. Klinkowstein • Assume they’re smarter than their peers (ego)
- 4. Raza Zaman Prof. Klinkowstein • Everyone has a different thought process, just because they think they’re right, doesn’t mean they’re right.
- 5. Raza Zaman Prof. Klinkowstein • “The smartest guys in the room”, doesn’t equal success, remember Enron?
- 6. Raza Zaman Prof. Klinkowstein • Observe people, in parBcular, within Vanderpoel Hall (Honors College)
- 7. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary TSA Checkpoint EvoluBon • IDEO implements Ethnographic research to help TSA
- 8. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary TSA Checkpoint EvoluBon • Proper steps to conduct Ethnographic Research (Used by IDEO in TSA Case)
- 9. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary TSA Checkpoint EvoluBon • IDEO improved environment for TSA and passengers, TSA trained in using Ethnographic Research to eliminate threats
- 10. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnographic Research-‐Who are the users? • What is Ethnographic Research? (DicBonary DefiniBon)
- 11. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnographic Research-‐Who are the users? • OverBme Ethnographic Research has become essenBal in creaBng user friendly design
- 12. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnographic Research-‐Who are the users? • Difference between Market and Ethnographic research
- 13. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnography Goes Mainstream • Designers in various industries have begun to rely off of Ethnographic Research
- 14. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnography Goes Mainstream • Becoming more common in every type of business, allows for more personal, intricate research
- 15. Raza Zaman Prof. Klinkowstein Ethnographic Reading Summary Ethnography Goes Mainstream • PosiBve aspects of Ethnographic Research, how it provokes unconvenBonal thinking which can lead to beVer ideas and design.